Matching Items (5)
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- All Subjects: Information science
- Creators: Li, Baoxin
- Creators: Gu, Bin
Description
Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a limited influence of a small, immediate group of peers. But the rules change when the network of peers expands exponentially. The assertion is that, while there are individual differences in the level of susceptibility to influence coming from others, these are not the most important pieces of the analysis--unlike research centered completely on influence. Rather, the context of the consumption can play an important role in the way social influence factors affect consumer behavior on Social Media Sites. Over the course of three studies, this dissertation will examine factors that influence consumer decision-making and the brand personalities created and interpreted in these SMS. Study one examines the role of different types of peer influence on consumer decision-making on Facebook. Study two observes the impact of different types of producer message posts with the different types of influence on decision-making on Twitter. Study three will conclude this work with an exploratory empirical investigation of actual twitter postings of a set of musicians. These studies contribute to the body of IS literature by evaluating the specific behavioral changes related to consumption in the context of digital social media: (a) the power of social influencers in contrast to personal preferences on SMS, (b) the effect on consumers of producer message types and content on SMS at both the profile level and the individual message level.
ContributorsSopha, Matthew (Author) / Santanam, Raghu T (Thesis advisor) / Goul, Kenneth M (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2013
Description
A statement appearing in social media provides a very significant challenge for determining the provenance of the statement. Provenance describes the origin, custody, and ownership of something. Most statements appearing in social media are not published with corresponding provenance data. However, the same characteristics that make the social media environment challenging, including the massive amounts of data available, large numbers of users, and a highly dynamic environment, provide unique and untapped opportunities for solving the provenance problem for social media. Current approaches for tracking provenance data do not scale for online social media and consequently there is a gap in provenance methodologies and technologies providing exciting research opportunities. The guiding vision is the use of social media information itself to realize a useful amount of provenance data for information in social media. This departs from traditional approaches for data provenance which rely on a central store of provenance information. The contemporary online social media environment is an enormous and constantly updated "central store" that can be mined for provenance information that is not readily made available to the average social media user. This research introduces an approach and builds a foundation aimed at realizing a provenance data capability for social media users that is not accessible today.
ContributorsBarbier, Geoffrey P (Author) / Liu, Huan (Thesis advisor) / Bell, Herbert (Committee member) / Li, Baoxin (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2011
Description
Due to the growing popularity of the Internet and smart mobile devices, massive data has been produced every day, particularly, more and more users’ online behavior and activities have been digitalized. Making a better usage of the massive data and a better understanding of the user behavior become at the very heart of industrial firms as well as the academia. However, due to the large size and unstructured format of user behavioral data, as well as the heterogeneous nature of individuals, it leveled up the difficulty to identify the SPECIFIC behavior that researchers are looking at, HOW to distinguish, and WHAT is resulting from the behavior. The difference in user behavior comes from different causes; in my dissertation, I am studying three circumstances of behavior that potentially bring in turbulent or detrimental effects, from precursory culture to preparatory strategy and delusory fraudulence. Meanwhile, I have access to the versatile toolkit of analysis: econometrics, quasi-experiment, together with machine learning techniques such as text mining, sentiment analysis, and predictive analytics etc. This study creatively leverages the power of the combined methodologies, and apply it beyond individual level data and network data. This dissertation makes a first step to discover user behavior in the newly boosting contexts. My study conceptualize theoretically and test empirically the effect of cultural values on rating and I find that an individualist cultural background are more likely to lead to deviation and more expression in review behaviors. I also find evidence of strategic behavior that users tend to leverage the reporting to increase the likelihood to maximize the benefits. Moreover, it proposes the features that moderate the preparation behavior. Finally, it introduces a unified and scalable framework for delusory behavior detection that meets the current needs to fully utilize multiple data sources.
ContributorsLi, Chunxiao (Author) / Gu, Bin (Thesis advisor) / Chen, Pei-Yu (Committee member) / Xiong, Hui (Committee member) / Arizona State University (Publisher)
Created2019
Description
The fields of pattern recognition and machine learning are on a fundamental quest to design systems that can learn the way humans do. One important aspect of human intelligence that has so far not been given sufficient attention is the capability of humans to express when they are certain about a decision, or when they are not. Machine learning techniques today are not yet fully equipped to be trusted with this critical task. This work seeks to address this fundamental knowledge gap. Existing approaches that provide a measure of confidence on a prediction such as learning algorithms based on the Bayesian theory or the Probably Approximately Correct theory require strong assumptions or often produce results that are not practical or reliable. The recently developed Conformal Predictions (CP) framework - which is based on the principles of hypothesis testing, transductive inference and algorithmic randomness - provides a game-theoretic approach to the estimation of confidence with several desirable properties such as online calibration and generalizability to all classification and regression methods. This dissertation builds on the CP theory to compute reliable confidence measures that aid decision-making in real-world problems through: (i) Development of a methodology for learning a kernel function (or distance metric) for optimal and accurate conformal predictors; (ii) Validation of the calibration properties of the CP framework when applied to multi-classifier (or multi-regressor) fusion; and (iii) Development of a methodology to extend the CP framework to continuous learning, by using the framework for online active learning. These contributions are validated on four real-world problems from the domains of healthcare and assistive technologies: two classification-based applications (risk prediction in cardiac decision support and multimodal person recognition), and two regression-based applications (head pose estimation and saliency prediction in images). The results obtained show that: (i) multiple kernel learning can effectively increase efficiency in the CP framework; (ii) quantile p-value combination methods provide a viable solution for fusion in the CP framework; and (iii) eigendecomposition of p-value difference matrices can serve as effective measures for online active learning; demonstrating promise and potential in using these contributions in multimedia pattern recognition problems in real-world settings.
ContributorsNallure Balasubramanian, Vineeth (Author) / Panchanathan, Sethuraman (Thesis advisor) / Ye, Jieping (Committee member) / Li, Baoxin (Committee member) / Vovk, Vladimir (Committee member) / Arizona State University (Publisher)
Created2010
Description
The rapid advancements of technology have greatly extended the ubiquitous nature of smartphones acting as a gateway to numerous social media applications. This brings an immense convenience to the users of these applications wishing to stay connected to other individuals through sharing their statuses, posting their opinions, experiences, suggestions, etc on online social networks (OSNs). Exploring and analyzing this data has a great potential to enable deep and fine-grained insights into the behavior, emotions, and language of individuals in a society. This proposed dissertation focuses on utilizing these online social footprints to research two main threads – 1) Analysis: to study the behavior of individuals online (content analysis) and 2) Synthesis: to build models that influence the behavior of individuals offline (incomplete action models for decision-making).
A large percentage of posts shared online are in an unrestricted natural language format that is meant for human consumption. One of the demanding problems in this context is to leverage and develop approaches to automatically extract important insights from this incessant massive data pool. Efforts in this direction emphasize mining or extracting the wealth of latent information in the data from multiple OSNs independently. The first thread of this dissertation focuses on analytics to investigate the differentiated content-sharing behavior of individuals. The second thread of this dissertation attempts to build decision-making systems using social media data.
The results of the proposed dissertation emphasize the importance of considering multiple data types while interpreting the content shared on OSNs. They highlight the unique ways in which the data and the extracted patterns from text-based platforms or visual-based platforms complement and contrast in terms of their content. The proposed research demonstrated that, in many ways, the results obtained by focusing on either only text or only visual elements of content shared online could lead to biased insights. On the other hand, it also shows the power of a sequential set of patterns that have some sort of precedence relationships and collaboration between humans and automated planners.
A large percentage of posts shared online are in an unrestricted natural language format that is meant for human consumption. One of the demanding problems in this context is to leverage and develop approaches to automatically extract important insights from this incessant massive data pool. Efforts in this direction emphasize mining or extracting the wealth of latent information in the data from multiple OSNs independently. The first thread of this dissertation focuses on analytics to investigate the differentiated content-sharing behavior of individuals. The second thread of this dissertation attempts to build decision-making systems using social media data.
The results of the proposed dissertation emphasize the importance of considering multiple data types while interpreting the content shared on OSNs. They highlight the unique ways in which the data and the extracted patterns from text-based platforms or visual-based platforms complement and contrast in terms of their content. The proposed research demonstrated that, in many ways, the results obtained by focusing on either only text or only visual elements of content shared online could lead to biased insights. On the other hand, it also shows the power of a sequential set of patterns that have some sort of precedence relationships and collaboration between humans and automated planners.
ContributorsManikonda, Lydia (Author) / Kambhampati, Subbarao (Thesis advisor) / Liu, Huan (Committee member) / Li, Baoxin (Committee member) / De Choudhury, Munmun (Committee member) / Kamar, Ece (Committee member) / Arizona State University (Publisher)
Created2019