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- All Subjects: Market
- Creators: Herche, Wesley
- Creators: Sare, Benjamin
Description
Our dependence on fossil fuels is driving anthropogenic climate change. Solar energy is the most abundant and cleanest alternative to fossil fuels, but its practicability is influenced by a complex interplay of factors (policy, geospatial, and market) and scales (global, national, urban). This thesis provides a holistic evaluation of these factors and scales with the goal of improving our understanding of the mechanisms and challenges of transitioning to solar energy.
This analysis used geospatial, demographic, policy, legislative record, environmental, and industry data, plus a series of semi-structured, in-person interviews. Methods included geostatistical calculation, statistical linear regression and multivariate modeling, and qualitative inductive analysis. The results reveal valuable insights at each scale, but moreover a gestalt model across the factors and scales draws out a larger pattern at play of the transmutational weighting and increasing complexity of interplay as the level of analysis cascades down through the three geographic scales.
This analysis used geospatial, demographic, policy, legislative record, environmental, and industry data, plus a series of semi-structured, in-person interviews. Methods included geostatistical calculation, statistical linear regression and multivariate modeling, and qualitative inductive analysis. The results reveal valuable insights at each scale, but moreover a gestalt model across the factors and scales draws out a larger pattern at play of the transmutational weighting and increasing complexity of interplay as the level of analysis cascades down through the three geographic scales.
ContributorsHerche, Wesley (Author) / Melnick, Rob (Thesis advisor) / Boone, Christopher (Committee member) / Pasqualetti, Martin J (Committee member) / Arizona State University (Publisher)
Created2017
Description
CircaLight is a Barrett Honors Thesis Project that was conducted through the Founder’s Lab Program in the W.P. Carey School of Business at Arizona State University. A team of three students, each with different majors, came together to complete the project. Jackson Krug, Benjamin Sare, and Gabriel Zimm formed the team as part of Cohort 3 of the 2021-2022 Founders Lab Program. They are each pursuing bachelors degrees in Mechanical Engineering, Finance, and Business Administration, respectively. This diversity of schooling allowed them to approach this project from multiple, diverse perspectives. Due to their familiarity with sleep deprivation throughout college, the team chose to pursue a project centered around NASA’s Advanced Solid State Lighting System, which functionally mimics the changes in natural light that humans would typically experience on earth. This technology provides these same fluctuations to astronauts in space. A unique logo and branding were created for a potential product that would use this technology. Three different marketing strategies relating to this brand were developed and tested to achieve this project’s goal: determining the best prospective market for this technology. The three potential market areas we tested dealt with: general fatigue & lack of productivity, family sleep habits, and jet lag. Through our research, we found the most attractive market to be people who are looking to improve their sleep habits and productivity at home. Conversely, we concluded that while there is an audience for travel fatigue solutions, the market is not interested in this NASA technology.
ContributorsKrug, Jackson (Author) / Zimm, Gabriel (Co-author) / Sare, Benjamin (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor)
Created2022-05