This project dives into the journey of our entrepreneurial startup with the Founders Lab Thesis Program. In the global sports business industry, we knew that there was something missing. While conducting market research, there was little data and information about sustainability initiatives that engaged sports fans, especially in college sports. Not to mention, there was no sustainability information provided on any existing platforms that sporting teams use for ticketing and advertising. So, for our startup, we decided to create a website called SustainSports which gives fans the opportunity to inform themselves about sustainability initiatives at sports events (https://sustainsports.webflow.io/). These fans can also earn points and rewards for practicing sustainability activities at home. In short, SustainSports serves as an educational, interactive, and informative website that connects users to sustainability initiatives, community activities, and exciting rewards, while encouraging users to continue such environmentally-friendly practices in their daily lives. In chronological order, this thesis paper will examine the process we took to create SustainSports and demonstrate our efforts that properly allowed us to defend it one academic year later. From meetings with renowned sports enthusiasts and professors to interviews with ASU students and sports fans, we have listened to and taken in diverse perspectives to understand the perceptions of sustainability in the global sports industry. When we realized that there was a significant gap between sports and sustainability - both important elements of American society and culture - we knew a change needed to be made. Hence, SustainSports came to life, offering users a fresh opportunity to be more aware of their sustainability surroundings, while simultaneously enjoying the sports they know and love.

This project dives into the journey of our entrepreneurial startup with the Founders Lab Thesis Program. In the global sports business industry, we knew that there was something missing. While conducting market research, there was little data and information about sustainability initiatives that engaged sports fans, especially in college sports. Not to mention, there was no sustainability information provided on any existing platforms that sporting teams use for ticketing and advertising. So, for our startup, we decided to create a website called SustainSports which gives fans the opportunity to inform themselves about sustainability initiatives at sports events (https://sustainsports.webflow.io/). These fans can also earn points and rewards for practicing sustainability activities at home. In short, SustainSports serves as an educational, interactive, and informative website that connects users to sustainability initiatives, community activities, and exciting rewards, while encouraging users to continue such environmentally friendly practices in their daily lives. In chronological order, this thesis paper will examine the process we took to create SustainSports and demonstrate our efforts that properly allowed us to defend it one academic year later. From meetings with renowned sports enthusiasts and professors to interviews with ASU students and sports fans, we have listened to and taken in diverse perspectives to understand the perceptions of sustainability in the global sports industry. When we realized that there was a significant gap between sports and sustainability - both important elements of American society and culture - we knew a change needed to be made. Hence, SustainSports came to life, offering users a fresh opportunity to be more aware of their sustainability surroundings, while simultaneously enjoying the sports they know and love.

This project dives into the journey of our entrepreneurial startup with the Founders Lab Thesis Program. In the global sports business industry, we knew that there was something missing. While conducting market research, there was little data and information about sustainability initiatives that engaged sports fans, especially in college sports. Not to mention, there was no sustainability information provided on any existing platforms that sporting teams use for ticketing and advertising. So, for our startup, we decided to create a website called SustainSports which gives fans the opportunity to inform themselves about sustainability initiatives at sports events (https://sustainsports.webflow.io/). These fans can also earn points and rewards for practicing sustainability activities at home. In short, SustainSports serves as an educational, interactive, and informative website that connects users to sustainability initiatives, community activities, and exciting rewards, while encouraging users to continue such environmentally-friendly practices in their daily lives. In chronological order, this thesis paper will examine the process we took to create SustainSports and demonstrate our efforts that properly allowed us to defend it one academic year later. From meetings with renowned sports enthusiasts and professors to interviews with ASU students and sports fans, we have listened to and taken in diverse perspectives to understand the perceptions of sustainability in the global sports industry. When we realized that there was a significant gap between sports and sustainability - both important elements of American society and culture - we knew a change needed to be made. Hence, SustainSports came to life, offering users a fresh opportunity to be more aware of their sustainability surroundings, while simultaneously enjoying the sports they know and love.

Chameleons are notoriously a difficult species to provide proper husbandry for in captivity. They are an extremely intriguing species that has been gaining popularity among HERP enthusiasts, but the difficulty of care is deterring owners from these wonderful creatures. Building a proper enclosure takes a lot of time to plan and research. Then to gather all the different supplies and to build the enclosure takes even longer. New or inexperienced chameleon owners tend to build improper enclosures, and this can be detrimental to a chameleon's health. My small business provides an online service that allows a building experience custom to my clients’ new friend’s needs.

Our Founders Lab group created a pop-up thrift store on campus using donated clothing. We generated over $1000 in profits from our clothing sales to donate to a local charity, making our team the top-earning Founders Lab team. Our shop, Devils Rack, tabled twice on the Tempe ASU campus in order to generate our revenue.

Volunteers at Hand is an inclusive platform that focuses on creating an interconnected community of volunteers while providing an efficient and effective system that categorizes volunteer/service opportunities based on individual interests. The primary focus of our platform is to foster a compassionate community of individuals who will inspire each other as well as others, and provide hope through their contributions towards helping and healing people. The foundation of Volunteers at Hand will be established through development of an elaborate platform/website that would be equally and openly accessible to all individuals and organizations interested in contributing efforts towards volunteer/service experiences. The platform will implement a filtering system that would categorize service opportunities and events based on personal preferences and interests, thus enabling a more efficient and effective method of discovering various opportunities that an individual would be passionate in contributing their efforts towards. Our platform would also implement a community based aspect that fosters further communication and interactions amongst volunteers as well as organizations involved in volunteer/service experiences.

Volunteers at Hand is an inclusive platform that focuses on creating an interconnected community of volunteers while providing an efficient and effective system that categorizes volunteer/service opportunities based on individual interests. The primary focus of our platform is to foster a compassionate community of individuals who will inspire each other as well as others, and provide hope through their contributions towards helping and healing people. The foundation of Volunteers at Hand will be established through development of an elaborate platform/website that would be equally and openly accessible to all individuals and organizations interested in contributing efforts towards volunteer/service experiences. The platform will implement a filtering system that would categorize service opportunities and events based on personal preferences and interests, thus enabling a more efficient and effective method of discovering various opportunities that an individual would be passionate in contributing their efforts towards. Our platform would also implement a community based aspect that fosters further communication and interactions amongst volunteers as well as organizations involved in volunteer/service experiences.

Baked by Barrett facilitates the collection, review, and sale of home-baked goods through various means weekly. This will include, while not limited to, hosting tabling and social events throughout the academic year. This user-led platform will share the proceeds with bakers, and local charities of choice while maintaining a percentage internally to ensure efficient operations. Because businesses for profit are a conflict of interest for ASU, the organization will work to promote students and charity along with the learning for business and entrepreneurial ventures. Instead of generating profits, Baked by Barrett will focus on sustaining itself while the rest of the revenue will go to charity. This will help the organization avoid conflicts of interest with ASU allowing it to use campus space to sell. Marketing will, initially, be based on word-of-mouth, with supporting tools including a dynamic website, flyers, and partnerships around local newsletters. Rotations of charities and menu items will be used to incentivize students and passersby to buy from Baked by Barrett. In order to promote the organization, there will be a website, flyers, and even contact information through the Barrett digest to market the platform in the weekly newsletter.

Our Founders Lab Group created a pop-up thrift store on campus using donated clothing. We generated over $1000 in profits from our clothing sales to donate to a local charity, making our team the top earning Founders Lab team. Our shop, Devils Rack, tabled twice on the Tempe ASU campus in order to generate our revenue.

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women. This project was completed as part of Founders Lab.