Polar Hydration is a company whose mission is to combat the risk of dehydration in cold climates and inspire the adventurer with all of us. Through ASU’s Founders Lab and a partnership with NASA, we set out to take NASA patented technology and develop a business plan through gauging public interest via surveys and interviews, and implementing a marketing strategy based on those results. Our product consists of a freeze-resistant hydration pack which uses insulation and electronics to actively heat its water contents and prevent freezing. With outdoor activities, the colder the weather the higher the risk of dehydration. This is due to the intake of colder dryer air as well as it being harder to recognize that you are losing liquids through sweat as it is in warmer climates. In winter sports such as skiing and snowboarding as well as colder conditions for hiking and hunting, this can become a huge problem as water is not readily available. That’s why, at Polar Hydration, we took NASA patented technology to design our freeze-resistant hydration pack. It’s designed like most other hydration packs, consisting of a backpack with a plastic bladder holding water and straw to drink from, but with additional layers of insulation and electronics to prevent water from freezing. With this, we will combat dehydration and inspire the adventurer within all of us.

Could you imagine a world without hot sauce? Unfortunately, hot sauce is a relatively new invention, and some people have had to experience and live without the wonders and flavors it provides. RAJAJE Sauce is a veteran-owned and family-operated start-up. RAJAJE Sauce originated in the heart of Mexico, known as Mexico City, where my family and I enjoy it with countless servings of tacos. My mother always dreamed of bringing this hot sauce to the market, but we weren’t sure how to go about it. There were so many questions. Was there a market for this hot sauce? Do other people like the hot sauce? Who would be our audience? How would we go about marketing this product, and how would the logistics of something like this work? Through extensive research, we found that there is plenty of room for the hot sauce industry to grow, giving RAJAJE Sauce plenty of opportunities to make a name for itself and become a household name with each new customer.

Santé is an event planning company that aims to address the growing need for mental health support among university students. The company's focus is on creating events that are specifically designed to help students cope with stress. Santé's events offer a variety of activities and resources that cater to students' mental and emotional needs. From outdoor walks to movie night sessions, Santé's events aim to create a safe and welcoming space for students to de-stress and connect with others. With a team of experienced event planners, Santé is dedicated to providing high-quality events that promote mental wellness and help students navigate the challenges of university life.

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women.