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The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by the EPPM

The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by the EPPM and contained threat and efficacy components. Participants (Americans ages 25-44 who eat meat approximately once a day) were randomly assigned to view a high threat/ high efficacy video, a high threat/ low efficacy video, or to be in a control group. Dependent variables were danger control outcomes (i.e., attitudes, intentions, and behavior) and fear control outcomes (i.e., perceived manipulative intent, message derogation, and defensive avoidance). Outcomes were assessed at an immediate posttest (Time 1) and at a one-week follow up (Time 2). There were 373 participants at Time 1 and 153 participants at Time 2. The data did not fully fit either the EPPM or the additive model; both videos were equally persuasive and resulted in greater message acceptance (attitude change, behavioral intention, and behavior) than the control group. Because the high threat/ low efficacy group was more persuasive than the control group, the data more closely fit the additive model. Fear control outcomes did not differ between the two video groups. Overall, the study demonstrated the effectiveness of using the EPPM to guide video message design in a new health context, reducing meat consumption. The results supported the EPPM prediction that a high-threat high-efficacy message would result in message acceptance, but support was not found for the necessity of an efficacy component for message acceptance. These findings can be used to guide new or existing health campaigns that seek to improve public health outcomes, including reducing the incidence of heart disease, cancer, diabetes, and obesity.
ContributorsFehrenbach, Keri Szejda (Author) / Roberto, Anthony J (Thesis advisor) / Mongeau, Paul A. (Committee member) / Wharton, Christopher M (Committee member) / Arizona State University (Publisher)
Created2015
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Description
The current study employs dyadic data analysis to explore the intrapersonal and interpersonal antecedents of sexual communication in romantic relationships. Working from a family relational schema theoretical framework (family communication patterns [FCPs]; see Koerner & Fitzpatrick, 2002a), it is argued that FCPs within individuals’ family of origin structure their relational

The current study employs dyadic data analysis to explore the intrapersonal and interpersonal antecedents of sexual communication in romantic relationships. Working from a family relational schema theoretical framework (family communication patterns [FCPs]; see Koerner & Fitzpatrick, 2002a), it is argued that FCPs within individuals’ family of origin structure their relational schema, which is subsequently associated with their openness and quality of sexual communication in their sexually active romantic relationships. In particular, dyadic data procedures are used to explore the interdependent influence of partners’ FCPs on reported sexual communication. It was predicted that individual (actor effects) and partner (partner effects) reports of FCPs are associated with individuals’ reports of sexual communication within romantic relationships. In addition, alternative models were proposed that predicted FCPs are associated with individuals’ self-schema (i.e., general and sexual self-concept), which is in turn associated with sexual communication. A sample of 216 heterosexual romantic dyads (N = 432) participated in a cross-sectional online questionnaire study. Results from path analyses provide partial support for hypotheses. Specifically, individuals from conversationally-oriented families tended to report higher levels of sexual communication in their romantic relationships. Also, the interaction effect between conversation and conformity orientations indicate that dyads tend to engage in more sexual communication when dyadic partners are from pluralistic families (i.e., high conversation, low conformity), and they engage in less sexual communication when partners are from laissez-faire families (i.e., low conversation, low conformity). Furthermore, FCPs were associated with the general and sexual self-concept (i.e., general self-esteem, general social anxiety, sexual self-esteem, and sexual anxiety), which in turn were associated with sexual communication. This study is important for its contribution to the family, interpersonal, and relational communication literature, as well as for its potential to expand Koerner and Fitzpatrick’s (2002a) theory of family relational schema to more domain-specific areas of communication, like sexual communication.
ContributorsGenerous, Mark Alan (Author) / Floyd, Kory (Thesis advisor) / Mongeau, Paul A. (Thesis advisor) / Zautra, Alex (Committee member) / Arizona State University (Publisher)
Created2016
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Description

Building on research on family communication and forgiveness, this study seeks to understand how families communicate the value and practice of forgiveness. Through semi-structured interviews, the study asks participants to recall their formative conversations and experiences about forgiveness with their family members and to discuss how those conversations influenced their

Building on research on family communication and forgiveness, this study seeks to understand how families communicate the value and practice of forgiveness. Through semi-structured interviews, the study asks participants to recall their formative conversations and experiences about forgiveness with their family members and to discuss how those conversations influenced their current perspectives on forgiveness. Interviews from five female undergraduate students yielded seven main themes from where individuals learn how to forgive: 1) Sibling conflicts, 2) Family conversations about friendship conflicts, 3) Conversations with Mom, 4) Living by example, 5) Take the high road, 6) “Life’s too short”, and 7) Messages rooted in faith and morality.

ContributorsPrivatsky, Madysen Mae (Author) / Edson, Belle (Thesis director) / Kloeber, Dayna (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05