Matching Items (2)
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- All Subjects: Men
- Creators: James, Mark A.
Description
This research study analyzes the use of piropos as a dominant part of Buenos Aires street culture. Piropos are locally defined as advances made by male strangers toward women in the public sphere, and they typically include: following, staring, unsolicited sexual/romantic comments and physical contact. Although these amorous or sexually expressive advances have been historically viewed as harmless, the local development of anti-piropo campaigns in Buenos Aires indicates that this flirtatious public act is more damaging than previously recognized. The current debate in Buenos Aires concerning the use of piropos in public has rendered this social practice worthy of investigation. Throughout this study, I examine women’s experiences with and interpretations of piropos by utilizing participant observation, surveys, focus groups, and semi-structured individual interviews. I explore women’s diverse emotional and verbal responses to these interactions, and I analyze how the use of piropos has impacted some women’s sense of wellbeing and security in the public realm. In order to demonstrate the effect of piropos on women’s daily lives in the public sphere, I examine the ways in which women alter their behavior in order to avoid piropos. Furthermore, this investigation examines how piropos are often interpreted by female recipients as a public display of gender-based power differences. Thus, I argue that piropos are consistently used to reflect and sustain machismo, and they consequently restrict women’s equal access to public spaces in Buenos Aires. The quantitative and qualitative data presented throughout this thesis unveil the weighty ramifications of a social practice that has often been overlooked.
ContributorsMitchell, Mia Lael (Author) / Elenes, C. Alejandra (Thesis advisor) / Murphy Erfani, Julie (Committee member) / Luna, Ilana (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019