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- Creators: Barrett, The Honors College
Description
This thesis tackles the questions of what it means to be a Millennial man, and based upon that way of life, how one would best define Millennial masculinity. This thesis is predominantly a creative project, although it is supported by a supplemental critical piece that analyzes the themes/topics and poetics behind the poetry. The thesis encompasses a collection of my original poetry relevant to the state of being a Millennial man. This manifestation of Millennial masculinity is observed through the lenses of three distinct themes in my poetry. The first theme is fiscal instability, relating to inheriting a bad economy after the Great Recession of 2008. This economic downturn caused many Millennial men to become too fiscally unstable to live autonomously, pursue their passions (careers they love), or comfortably date the partners they desire. The second theme relates to ambiguous dating and relationship norms that challenge Millennial men's ability and desire to date or commit to a partner. The third theme is in regards to Millennial men being seen by society as either stereotypically macho or overly effeminate. Frequently used poetics in this poetry include repetition and indentation. Both poetic techniques are used to create emphasis in the writing as well as to provide the reader with a deeper comprehension of the poems and their significance to the entire poetry collection. The ultimate goal of both the poetry and the analysis in this creative project is to help people better understand Millennial men, and to help Millennial men better understand and be true to themselves.
ContributorsSchorr-Coben, Richard Jason (Author) / Fette, Don (Thesis director) / Dickens, Andrea (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This research study analyzes the use of piropos as a dominant part of Buenos Aires street culture. Piropos are locally defined as advances made by male strangers toward women in the public sphere, and they typically include: following, staring, unsolicited sexual/romantic comments and physical contact. Although these amorous or sexually expressive advances have been historically viewed as harmless, the local development of anti-piropo campaigns in Buenos Aires indicates that this flirtatious public act is more damaging than previously recognized. The current debate in Buenos Aires concerning the use of piropos in public has rendered this social practice worthy of investigation. Throughout this study, I examine women’s experiences with and interpretations of piropos by utilizing participant observation, surveys, focus groups, and semi-structured individual interviews. I explore women’s diverse emotional and verbal responses to these interactions, and I analyze how the use of piropos has impacted some women’s sense of wellbeing and security in the public realm. In order to demonstrate the effect of piropos on women’s daily lives in the public sphere, I examine the ways in which women alter their behavior in order to avoid piropos. Furthermore, this investigation examines how piropos are often interpreted by female recipients as a public display of gender-based power differences. Thus, I argue that piropos are consistently used to reflect and sustain machismo, and they consequently restrict women’s equal access to public spaces in Buenos Aires. The quantitative and qualitative data presented throughout this thesis unveil the weighty ramifications of a social practice that has often been overlooked.
ContributorsMitchell, Mia Lael (Author) / Elenes, C. Alejandra (Thesis advisor) / Murphy Erfani, Julie (Committee member) / Luna, Ilana (Committee member) / Arizona State University (Publisher)
Created2015
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05