This thesis research aims to define, identify, and promote community theatre as a “third space” for disadvantaged youth. A third space is defined by the Oxford dictionary as “...the in-between, or hybrid, spaces, where the first and second spaces work together to generate a new third space. First and second spaces are two different, and possibly conflicting, spatial groupings where people interact physically and socially: such as home (everyday knowledge) and school (academic knowledge)” (Oxford Dictionary, 2021). For disadvantaged youth, the creation of a third space in the theatre can give them a safe environment away from issues they may have at home or at school, it can further their learning about themselves and others, and it can also help those youth feel a sense of belonging to a community larger than themselves. Because of these benefits, it is clear that performing arts programs can offer a great impact on disadvantaged youth; however, many theatre companies struggle to market their programming to said communities. This may be in part, due to low marketing budgets, no specificity in labor resources dedicated to youth programming, or ineffective marketing strategies and tactics.<br/>In order to ideate marketing recommendations for these organizations, primary research was conducted to determine the attitudes and beliefs revolving around youth participation in community theatre, as well as the current marketing strategies and tactics being utilized by programmers. Participants included program managers of youth theatre programs, as well as youth participants from several major cities in the U. S. The secondary research aims to better understand the target demographic (disadvantaged youth), the benefits derived from participation in arts programming, and marketing strategies for the performing arts. Following data analysis are several recommendations for the learning, planning, and implementation of marketing strategies for theatre programmers.

Performing arts programs in Arizona high schools have been facing significant budget cuts in recent years. It has been established that high school students who are involved in extracurricular programs perform better in school than their uninvolved peers, thus allowing them to succeed at a higher rate in four-year universities (Fredricks, 2012). This study aims to determine how involvement in Arizona high school performing arts programs can impact a student’s academic success at a four-year institution. Data will be collected through a survey with questions related to current college students’ involvement in performing arts in high school as well as their academic success at their respective 4-year institutions. It is expected that there will be a correlation found in the data between high achieving students and the skills that being involved in performing arts programs in high school provide. With this correlation in mind, the research will provide necessary tools for principals and superintendents to argue that performing arts programs add incredible value to students’ lives during and beyond their high school years.