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GreenLight Solutions Student Sustainability Consultant's Portfolio

Description

The following Student Sustainability Consultant's Portfolio was created with the intention of being duplicated and utilized by Arizona State University (ASU) students to build their own Portfolio and to hel

The following Student Sustainability Consultant's Portfolio was created with the intention of being duplicated and utilized by Arizona State University (ASU) students to build their own Portfolio and to help prepare them for success after graduation. Student Consultants in GreenLight Solutions (GLS) are in a unique position to prepare themselves to create value for organizations while in school, and then continue to after graduation. When I enrolled in the School of Sustainability as an undergraduate transfer student I heard some constructive criticism from graduates of the school. Those students shared that while they had attained a great theoretical understanding of the science of sustainability, they lacked the ability to apply their knowledge in a practical way. They were struggling with finding work in their field because they could not communicate to employers how their knowledge was useful. They did not know how to apply their sustainability knowledge to create value for an organization. I did not want to have that same problem when I graduated. Enter GreenLight Solutions.

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Created

Date Created
  • 2013-12

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The role of American consultants in the development of television news broadcasting in the United Kingdom in the 1990s

Description

U.S. television is about earning profits, but European broadcasting has historically been governed as public service, indirectly or directly operated by the government. Substantial changes occurred in the 1990s. Privatization

U.S. television is about earning profits, but European broadcasting has historically been governed as public service, indirectly or directly operated by the government. Substantial changes occurred in the 1990s. Privatization and the United Kingdom’s Independent Television franchise auction stimulated commercial developments throughout Europe. Even public service broadcasters lost their traditional characteristics, adopting routines making them almost indistinguishable from commercial competitors.

Television remains the number one news source overall. Research shows news adheres to similar, recurring and predictable elements; an anchor team balances the broadcast and its various elements, following a formula of friendly personalities, visuals and sound bites.

This study examined American news consultants’ role in the development of television news in the UK in the 1990s. American news consultants’ work abroad is important because they spread the U.S. model - the origin of today’s on-air news style – and changed television news on a global scale.

Limited research has been conducted on the consultants’ European work and how they operated, largely because of proprietary material. This study was based on 2359 pages of archival material from Frank N. Magid Associates’ European archives. In addition, 24 interviews with Magid staff and UK journalists allowed for a comprehensive examination.

Magid truly infiltrated UK television - from the headquarters of the BBC and ITN, to the regions. A major finding is the extent of Magid’s penetration with research services, storytelling and performance training. During the franchise auction, Magid worked with ITV clients in 11 of the 16 regions.

This study examined how Magid played a role in the development of television news. It analyzed key concepts integrated into UK news and how those are similar or different from the U.S. The importance of good storytelling permeated the findings. Tell a story well – tailored to the culture, medium and viewers – and it will attract an audience. In turn, that attracts advertisers, making news profitable. Change theory guided an analysis of societal forces. Driving forces, such as privatization and technology, spurred on development of television news; restraining forces, such as fear of Americanization, slowed it down.

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Created

Date Created
  • 2018