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- All Subjects: Business Administration
- Creators: Zhang, Anmin
Description
Private labels command a growing share of food retailers' shelf space. In this dissertation, I explain this phenomenon as resulting from "umbrella branding," or the ability of a single brand to reach across categories. Conceptually, I define umbrella branding as a behavioral attribute that describes a shopper's tendency to ascribe a performance bond to a brand, or to associate certain performance characteristics to a private label brand, across multiple categories. In the second chapter, I describe the performance bond theory in detail, and then test this theory using scanner data in the chapter that follows. Because secondary data has limitations for testing behavioral theories, however, I test the performance bond theory of umbrella branding using a laboratory experiment in the fourth chapter. In this chapter, I find that households tend to transfer their perception of private label performance across categories, or that a manifestation of umbrella branding behavior can indeed explain private labels' success. In the fifth chapter, I extend this theory to compare umbrella branding in international markets, and find that performance transference takes its roots in consumers' cultural backgrounds. Taken together, my results suggest that umbrella branding is an important behavioral mechanism, and one that can be further exploited by retailers across any consumer good category with strong credence attributes.
ContributorsTheron, Sophie (Author) / Richards, Timothy J. (Thesis advisor) / Grebitus, Carola (Committee member) / Hughner, Renee (Committee member) / Arizona State University (Publisher)
Created2014
Description摘要
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下，如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果，阐述了主要涉及的基础概念、理论和方法模型；以2008~2015年无锡市滨湖区92个村为研究样本，分析了该区域集体经济的发展现状和演变进程；构建面板回归模型，探索了该区域集体经济发展的驱动因素与分布不平衡性；并从空间关联视角切入，探索了驱动因素的溢出效应；最后基于研究结果提出对策建议。主要结论如下：
（1）2008~2015年，92个村的村级集体经济发展整体呈现上升趋势，但地区间的贫富差距明显；2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类，并且在不同时段，各等级间的村级集体单位会相互迁移；集体经济收入呈现明显的右偏分布，尖峰厚尾的特征显著。随着时间的推移，集体经济发展出现了“双峰趋同”的现象。
（2）普通面板回归显示，物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响，人口数量的影响为负；面板分位数回归显示，随着分位数水平的提高，物质资本系数先上升、后下降再上升；经济工作能力系数逐渐减小；人口规模系数先下降后上升；科技进步系数波动上升。
（3）空间计量结果显示，各变量对于村级集体经济发展具有一定的溢出效应，其中，物质资本的溢出效应为正（不显著），经济工作能力的溢出效应为正（显著），人口因素的溢出效应为负（不显著），科技进步的溢出效应为正（显著）。
本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归，相比于截面数据，更准确地测度了各要素对集体经济的真实影响；将空间关联因素纳入研究视域，探究了村级集体经济驱动因素的空间溢出效应。
ContributorsJin, Liang (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019
Description本论文研究的目的是针对银行卡跨境支付行为，根据不同的跨境支付渠道，结合资金清算的不同模式下的资金清算效率进行研究，并对现有清算系统内，运用理论和模型，对如何提高银行卡跨境资金清算进行阐述分析，力图在现有跨境资金清算金融设施的基础上，对银行卡跨境资金清算的流动性管理、头寸控制、增加清算周期等因素进行研究分析，进而尝试提出清算机制和流程的优化设计，以促进跨境资金提高周转效率，节约社会交易成本和持卡人资金成本。
论文将对相关银行卡跨境支付、清算基本流程、涉及的相关系统进行说明，并对全球和世界主要国家的银行卡市场进行介绍，结合我国银行卡跨境业务的现状、跨境支付清算涉及的主要环节、清算系统，通过不同层次、不同模型的分类比对，提出提高银行卡跨境支付资金清算的关键节点，并加以聚焦、深入测算、推导。研究的最终目的是期望通过对以上的分析，能够对银行卡资金清算参与主体对清算模式的选择、流动性节约、头寸管理等有所帮助，让清算主体能籍此对支付通道、清算模式、账户管理等选择上有所参考，促进卡组织（支付系统）籍此提高清算效率，从而降低整体交易和资金成本，提高支付行业整体资金资源的使用效率。
论文将对相关银行卡跨境支付、清算基本流程、涉及的相关系统进行说明，并对全球和世界主要国家的银行卡市场进行介绍，结合我国银行卡跨境业务的现状、跨境支付清算涉及的主要环节、清算系统，通过不同层次、不同模型的分类比对，提出提高银行卡跨境支付资金清算的关键节点，并加以聚焦、深入测算、推导。研究的最终目的是期望通过对以上的分析，能够对银行卡资金清算参与主体对清算模式的选择、流动性节约、头寸管理等有所帮助，让清算主体能籍此对支付通道、清算模式、账户管理等选择上有所参考，促进卡组织（支付系统）籍此提高清算效率，从而降低整体交易和资金成本，提高支付行业整体资金资源的使用效率。
ContributorsZhao, Jinxing (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zheng, Zhiqiang (Committee member) / Arizona State University (Publisher)
Created2019
Description航天产业属于技术密集型行业，现阶段中国航天的发展需要巨额资金和科研人力资本。传统航天企业内员工相较商业航天企业缺乏创新精神，“搭便车”现象严重，缺乏以创新为内在增长动力的传统航天产业，其发展持续性终究得不到满足。相比而言，国内外的商业航天企业却展现出较强的创新能力。遗憾的是，虽然航天产业的高科技属性决定了科研人员的关键角色，但目前的研究几乎没有系统地研究过不同的体制对航天产业创新的影响机制，而有限的研究也集中在讨论宏观环境对行业创新的影响。本研究将弥补这方面研究的不足，分析传统航天模式与新兴商业航天模式下科研人员创新力差别的内在动因，力求给传统航天产业的发展提供有实际意义的参考和建议。
作者自2008年加入传统航天院所从事科研工作，2014年创立中国第一家商业卫星公司，在实践中充分利用面试知识型员工的机会，并深入访谈了不同职级的科研人员，覆盖了30家商业航天公司（截至2016年上市公司54家），包括来自中国传统航天的科研院所、直属航天企业及新兴商业航天公司300余人。通过多次沟通、邮件往来等方式进一步调查研究，发现不同所有制公司的员工在组织认同度方面存在较为明显的差异。为了系统科学地理解组织认同度在航天行业内如何影响不同体制下的科研人员的创新，本研究采用问卷调查的形式收集了1200份问卷，研究在传统航天及商业航天这两种不同所有制的航天企业中，组织认同度与科研人员创新能力的关系。从实证结果来看，航天产业员工组织认同度会显著影响员工的创新绩效，组织认同度越高的员工其创新能力往往更强，员工创新绩效越高。与此同时，通过进一步研究分析发现，航天产业公司所有权属性的差异在组织认同影响员工创新能力的过程中起着调节作用。具体而言，传统航天企业中的员工，其组织认同度对其员工创新能力影响更小，商业航天公司员工创新能力受到其组织认同度的影响相对较大。
研究结果从某种程度上反映了航天领域不同所有权属性企业所具有的不同的组织文化、组织价值观与组织结构会导致其员工个体组织认同度对其创新行为的影响产生差异。从组织文化的角度出发，商业航天企业其组织文化相对于传统航天企业而言更加自由，对员工创意、创新行为限制更少，这种自由的文化刺激并提高了员工的组织认同度，使得个体创新行为的效果更加显著。另外，从组织价值观的角度而言，商业航天企业员工相对于传统航天企业员工来讲更加看重创新行为的意义，其对员工创新行为的重视使其员工组织认同度对员工取得创新绩效产生了催化作用。最后，从组织结构的角度来看，商业航天企业其管理层相对而言往往更愿意接受企业中员工的创意与创新行为，给员工留下了相当大的创新空间，这种灵活的管理方式从某种程度上也会促进组织认同度对员工创新行为产生影响。
作者自2008年加入传统航天院所从事科研工作，2014年创立中国第一家商业卫星公司，在实践中充分利用面试知识型员工的机会，并深入访谈了不同职级的科研人员，覆盖了30家商业航天公司（截至2016年上市公司54家），包括来自中国传统航天的科研院所、直属航天企业及新兴商业航天公司300余人。通过多次沟通、邮件往来等方式进一步调查研究，发现不同所有制公司的员工在组织认同度方面存在较为明显的差异。为了系统科学地理解组织认同度在航天行业内如何影响不同体制下的科研人员的创新，本研究采用问卷调查的形式收集了1200份问卷，研究在传统航天及商业航天这两种不同所有制的航天企业中，组织认同度与科研人员创新能力的关系。从实证结果来看，航天产业员工组织认同度会显著影响员工的创新绩效，组织认同度越高的员工其创新能力往往更强，员工创新绩效越高。与此同时，通过进一步研究分析发现，航天产业公司所有权属性的差异在组织认同影响员工创新能力的过程中起着调节作用。具体而言，传统航天企业中的员工，其组织认同度对其员工创新能力影响更小，商业航天公司员工创新能力受到其组织认同度的影响相对较大。
研究结果从某种程度上反映了航天领域不同所有权属性企业所具有的不同的组织文化、组织价值观与组织结构会导致其员工个体组织认同度对其创新行为的影响产生差异。从组织文化的角度出发，商业航天企业其组织文化相对于传统航天企业而言更加自由，对员工创意、创新行为限制更少，这种自由的文化刺激并提高了员工的组织认同度，使得个体创新行为的效果更加显著。另外，从组织价值观的角度而言，商业航天企业员工相对于传统航天企业员工来讲更加看重创新行为的意义，其对员工创新行为的重视使其员工组织认同度对员工取得创新绩效产生了催化作用。最后，从组织结构的角度来看，商业航天企业其管理层相对而言往往更愿意接受企业中员工的创意与创新行为，给员工留下了相当大的创新空间，这种灵活的管理方式从某种程度上也会促进组织认同度对员工创新行为产生影响。
ContributorsWang, Yang (Author) / Zhu, Hongquan (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zheng, Zhiqiang (Committee member) / Arizona State University (Publisher)
Created2019
Description
It is well understood that innovation drives productivity growth in agriculture. Innovation, however, is a process that involves activities distributed throughout the supply chain. In this dissertation I investigate three topics that are at the core of the distribution and diffusion of innovation: optimal licensing of university-based inventions, new variety adoption among farmers, and consumers’ choice of new products within a social network environment.
University researchers assume an important role in innovation, particularly as a result of the Bayh-Dole Act, which allowed universities to license inventions funded by federal research dollars, to private industry. Aligning the incentives to innovate at the university level with the incentives to adopt downstream, I show that non-exclusive licensing is preferred under both fixed fee and royalty licensing. Finding support for non-exclusive licensing is important as it provides evidence that the concept underlying the Bayh-Dole Act has economic merit, namely that the goals of university-based researchers are consistent with those of society, and taxpayers, in general.
After licensing, new products enter the diffusion process. Using a case study of small holders in Mozambique, I observe substantial geographic clustering of new-variety adoption decisions. Controlling for the other potential factors, I find that information diffusion through space is largely responsible for variation in adoption. As predicted by a social learning model, spatial effects are not based on geographic distance, but rather on neighbor-relationships that follow from information exchange. My findings are consistent with others who find information to be the primary barrier to adoption, and means that adoption can be accelerated by improving information exchange among farmers.
Ultimately, innovation is only useful when adopted by end consumers. Consumers’ choices of new products are determined by many factors such as personal preferences, the attributes of the products, and more importantly, peer recommendations. My experimental data shows that peers are indeed important, but “weak ties” or information from friends-of-friends is more important than close friends. Further, others regarded as experts in the subject matter exert the strongest influence on peer choices.
University researchers assume an important role in innovation, particularly as a result of the Bayh-Dole Act, which allowed universities to license inventions funded by federal research dollars, to private industry. Aligning the incentives to innovate at the university level with the incentives to adopt downstream, I show that non-exclusive licensing is preferred under both fixed fee and royalty licensing. Finding support for non-exclusive licensing is important as it provides evidence that the concept underlying the Bayh-Dole Act has economic merit, namely that the goals of university-based researchers are consistent with those of society, and taxpayers, in general.
After licensing, new products enter the diffusion process. Using a case study of small holders in Mozambique, I observe substantial geographic clustering of new-variety adoption decisions. Controlling for the other potential factors, I find that information diffusion through space is largely responsible for variation in adoption. As predicted by a social learning model, spatial effects are not based on geographic distance, but rather on neighbor-relationships that follow from information exchange. My findings are consistent with others who find information to be the primary barrier to adoption, and means that adoption can be accelerated by improving information exchange among farmers.
Ultimately, innovation is only useful when adopted by end consumers. Consumers’ choices of new products are determined by many factors such as personal preferences, the attributes of the products, and more importantly, peer recommendations. My experimental data shows that peers are indeed important, but “weak ties” or information from friends-of-friends is more important than close friends. Further, others regarded as experts in the subject matter exert the strongest influence on peer choices.
ContributorsFang, Di (Author) / Richards, Timothy J. (Thesis advisor) / Bolton, Ruth N (Committee member) / Grebitus, Carola (Committee member) / Manfredo, Mark (Committee member) / Arizona State University (Publisher)
Created2015
Description
Private label growth in emerging markets has not kept pace with the growth in private labels elsewhere. For instance, in Europe and North America, private labels now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This dissertation examines the possibility that differences in private-label performance between developed and emerging economies is not driven by one mechanism, but arises from a variety of sources, both structural, and behavioral. Specifically, I focus on manufacturers’ market power, retailers’ private label portfolio strategies, and consumers’ perceptions of private labels. In most emerging economies, national brand manufacturers tend to be the sole producers of private labels. As a result, manufacturers have inherent market power and can deter retailers from pursuing aggressive private label strategies, which results in low private label market shares. Moreover, some retailers in emerging economies now carry their private labels as part of a multi-tiered portfolio. However, a small price-gap between the quality tiers results in high intraportfolio competition leading to cannibalization and lower private label market shares. Last, private label market shares in emerging economies may be smaller than in developed economies because low-income households prefer higher priced national brands. This counterintuitive phenomenon is driven by two interrelated factors. First, social influence implies that low-income households are upward-comparing, they contrast themselves with high-income households whom they believe are better-off. Because higher-income households purchase national brands, upward-comparisons lead to a preference for national brands. Second, low income households are unknowledgeable about private label advancements hence they prefer national brands.
ContributorsPasirayi, Simbarashe (Author) / Richards, Timothy J. (Thesis advisor) / Morales, Andrea (Committee member) / Grebitus, Carola (Committee member) / Arizona State University (Publisher)
Created2016
Description
With regard to business modules in Chinese delivery services companies, there has long been a heated debate on whether franchising or direct management is the better module for Chinese market. But most prior discussion was lightweight, unconvincing and without any theoretical framework.
This research examines three major management problems in Chinese delivery services: 1. The reason for choosing franchising module, 2. The relationship between franchising module and implementation of the product, 3. The functions of IT in delivery services. By reviewing theories on enterprise boundary and summarizing the six features of franchising contracts in Chinese delivery business as well as the five properties of delivery products, two contract models are finally set up with five beneficial conclusions which are proved by a very solid empirical data analysis.
The purpose of this research is to either support or weaken the current theories on enterprise boundary as well as to offer meaningful inspirations for the management of express delivery companies in China.
This research examines three major management problems in Chinese delivery services: 1. The reason for choosing franchising module, 2. The relationship between franchising module and implementation of the product, 3. The functions of IT in delivery services. By reviewing theories on enterprise boundary and summarizing the six features of franchising contracts in Chinese delivery business as well as the five properties of delivery products, two contract models are finally set up with five beneficial conclusions which are proved by a very solid empirical data analysis.
The purpose of this research is to either support or weaken the current theories on enterprise boundary as well as to offer meaningful inspirations for the management of express delivery companies in China.
ContributorsYang, Zhoulong (Author) / Pei, Ker-Wei (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Yin, Rui (Committee member) / Arizona State University (Publisher)
Created2018
Description
As an alternative to the traditional public transportation system, (urban) rail transit has many advantages such as large capacity, fast speed, tight schedule, safety and comfort, and punctuality, , and has gradually become a top choice of many cities in countering environmental pollution and optimizing traffic quality. At the same time, we must also see that huge amounts of capital are required for the construction of rail transit. The traditional reliance on government investment clearly has its own limitations. The investment not only has a long cost-recovery cycle and a low rate of return, but also hardly attracts investments from the private sector. Therefore, when the government vigorously promotes the construction of a rail transit system, it is generally faced with problems such as a large funding gap and an overall financial loss. Therefore, how to establish a reasonable and efficient mode of investment and financing and further broaden the financing channels for rail transit projects is of great practical significance for improving the profitability of rail transit enterprises and realizing the sustainable development of rail transit. This thesis attempts to study the issue, in general, and further exmines a detailed case study of metro rail transit in a Chinsese city (city A), in particular.
The thesis first studies the concept and attributes of urban rail transit, and analyzes four modes and corresponding cases of urban rail transit investment and financing., It then discusses the characteristics of investment and financing of urban rail transit projects and the concept of investment and financing. Moreover, this thesis focuses on the current situation, characteristics and challenges of city A’s rail transit construction,. More specifically, it takes an in-depth look at the financial planning, investment and financing planning and the investment and financing channels products. The study innovatively puts forward three models, namely, PPP, TOD, ABS of rail transit investment and financing products. Based on the AHP decision-making method, the study shows PPP as the optimal integrated choice for city A. Finally, based on the core issues of the domestic urban rail transit project investment and financing, this thesis analyzes the rationality of the PPP model thoroughly and comes up with some managerial and policy suggestions on how to further optimize the investment and financing of the urban rail transit construction from the perspectives of the government management and the rail transit enterprises
The thesis first studies the concept and attributes of urban rail transit, and analyzes four modes and corresponding cases of urban rail transit investment and financing., It then discusses the characteristics of investment and financing of urban rail transit projects and the concept of investment and financing. Moreover, this thesis focuses on the current situation, characteristics and challenges of city A’s rail transit construction,. More specifically, it takes an in-depth look at the financial planning, investment and financing planning and the investment and financing channels products. The study innovatively puts forward three models, namely, PPP, TOD, ABS of rail transit investment and financing products. Based on the AHP decision-making method, the study shows PPP as the optimal integrated choice for city A. Finally, based on the core issues of the domestic urban rail transit project investment and financing, this thesis analyzes the rationality of the PPP model thoroughly and comes up with some managerial and policy suggestions on how to further optimize the investment and financing of the urban rail transit construction from the perspectives of the government management and the rail transit enterprises
ContributorsHu, Huihua (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zheng, Zhiqiang (Committee member) / Arizona State University (Publisher)
Created2018
Description
Under the background of the "new normal" of China's economy and the contraction of traditional financial sector, the development of Internet finance provides new financing channels for SMEs and individual financial needs. But with rapid development of the Internet finance, the overall risk also appears gradually as well as the platform differentiation appears more evidently. China's Internet financial industry enters the stage of standardization development. In order to effectively prevent and resolve Internet financial risks and create a good internet financial environment, we need to identify the risk factors of Internet financial industry. Through reference carding of the existing literature, this paper proposes a research hypothesis that the industrial economic background is negatively related to the operating risk of the Internet financial platform. After descriptive statistical analysis of the current situation of the Internet financial industry in China, this paper collects 600 P2P net-lending platforms data manually, and uses Probit model to test the research hypothesis. Ceteris paribus, the result show that compared with the platform without industrial economic background, the risk probability of the industrial economic background platform will be reduced by 6.5 percentage points， and there is no regional difference in this result. This paper explains the result from two layers which are the relieving information asymmetry and the platform’s reputation mechanism. The study also finds that in addition to the industrial economic background, the P2P platform's registered capital, operation time, whether the platform funds have the corresponding third-party guarantee and the information disclosure of platform executives will significantly reduce business risk probability of the platforms. The above research conclusions also passed the robust test. Finally, this paper makes a case analysis of the two Internet Financial platforms in Suning Finance and Tuniu Finance, which have different industrial economic background and mode of operation. It also summarizes the risk control system.
ContributorsSheng, Yuxin (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Jiang, Zhan (Committee member) / Arizona State University (Publisher)
Created2018
Description疫情期间，人们与社区发生了高频链接。流调、核酸、求助，社区工作者无时不刻出现在人们的生活中。社区作为中国基层治理的基础单元，政府需要上而下到社区执行防控工作，百姓则自下而上需要社区提供服务和帮助、向上反映各类居民诉求。伴随着中国的城镇化进程，全中国有9万个城市社区、400万社区工作者，社区参与主体从居委会、物业到民非组织，不断地进化。在人们对未来生活需求不断提高的时侯，社区服务提供者协同社区各主体，实现数字社区可持续发展？本研究围绕“社区服务提供者如何在后疫情时代构建可持续的社区协同机制？”这一研究问题，首先，对数字社区可持续发展和数字社区协同机制相关研究进行梳理和回顾；第二，将以数字社区建设和协同治理为出发点，以七彩集团为研究样本，分析其实际运营的滨江缤纷未来社区和萧山瓜沥未来社区案例，归纳总结其协同治理的具体措施；第三，结合理论规范分析，提出“数字社区协同机制-协同绩效”的理论框架和作用边界；第四，运用问卷调查结合因子分析的方法，对这些具体措施能够实际提高企业绩效进行问卷发放和数据验证。
本研究得到以下三个主要结论：（1）数字社区中可持续性发展协同治理机制是社区运营主体利用数字化技术对社区内参与提供和使用服务的治理活动进行约束、激励、引导和管理的一系列制度安排，同时包括政策治理、社区文化和市场共建三种不同作用机制。（2）数字社区中，治理政策机制仅在社团主体中作用显著；社区文化除了在社区物业中作用有限，在其他所有主体中均发挥重要作用；市场共建则是在社团、物业和居民业主中发挥作用。（3）协同机制通过政策治理、社区文化、市场共建影响社区内不同主体的感知和行为，而数字技术作用一种新兴的支撑性技术能够对上述作用产生不同的增强作用，进而促进协同绩效提升。
本研究通过聚焦于社区运营六方主体的角色分工、各自诉求，进一步讨论如何应用最新数字经济和技术来找到可持续发展的协同机制，为后疫情时代中国社区的良性发展找到解决方案。
ContributorsXu, Xiaowei (Author) / Shao, Benjamin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Gu, Bin (Committee member) / Hong, Yili (Committee member) / Arizona State University (Publisher)
Created2023