Filtering by
- Creators: Barrett, The Honors College
- Creators: Dixon, Maria
- Resource Type: Text
For my Barrett Honors Creative Project, I created a guide titled, Digital Marketing and Social Media Branding Guide for Newly Established and Growing Pediatric Therapy Companies in 2022. I created this guide as I have noticed a lack of knowledge regarding social media and digital marketing within pediatric therapy companies due to a lack of resources. As a Social Media Specialist for a small pediatric therapy company, I know that pediatric therapy companies that are new or rather small can benefit from a visual, research, and example-based guide so they can succeed on various digital marketing platforms. The purpose of my guide is to assist owners and marketing professionals within the pediatric therapy industry who are starting their journey or need a little extra help with marketing by helping them set and attain their marketing goals and develop strategies, tips, and tools that can support them in their marketing efforts. My guide will have everything they need to know - right at their fingertips. In order to create this guide, I obtained secondary research from various online sources and guides to identify the industry background and supporting information for the guide, analyzed it, and derived common facts, themes, tips, and advice. Second, I conducted primary research by surveying 365 marketing students at Arizona State University through Qualtrics and analyzed that research. The purpose of this survey was to discover how familiar respondents are with pediatric therapy, services, companies, as well as their social media usage, types of content they would interact with, and to see if they would follow a pediatric therapy company. Third, I created my 57-page digital guide via Canva.com using the information I found through my secondary and primary research. The guide has a total of six sections: Section 1) Starting Steps, Section 2) Social Media, Section 3) Digital Marketing, Section 4) Management Tools, Section 5) Advertising, and Section 6) Final Tips. This paper component explains the pediatric therapy industry, my reasoning and methodology for creating the guide, the information that is in the guide, recommendations, and next steps.
For my Barrett Honors Creative Project, I created a guide titled, Digital Marketing and Social Media Branding Guide for Newly Established and Growing Pediatric Therapy Companies in 2022. I created this guide as I have noticed a lack of knowledge regarding social media and digital marketing within pediatric therapy companies due to a lack of resources. As a Social Media Specialist for a small pediatric therapy company, I know that pediatric therapy companies that are new or rather small can benefit from a visual, research, and example-based guide so they can succeed on various digital marketing platforms. The purpose of my guide is to assist owners and marketing professionals within the pediatric therapy industry who are starting their journey or need a little extra help with marketing by helping them set and attain their marketing goals and develop strategies, tips, and tools that can support them in their marketing efforts. My guide will have everything they need to know - right at their fingertips. In order to create this guide, I obtained secondary research from various online sources and guides to identify the industry background and supporting information for the guide, analyzed it, and derived common facts, themes, tips, and advice. Second, I conducted primary research by surveying 365 marketing students at Arizona State University through Qualtrics and analyzed that research. The purpose of this survey was to discover how familiar respondents are with pediatric therapy, services, companies, as well as their social media usage, types of content they would interact with, and to see if they would follow a pediatric therapy company. Third, I created my 57-page digital guide via Canva.com using the information I found through my secondary and primary research. The guide has a total of six sections: Section 1) Starting Steps, Section 2) Social Media, Section 3) Digital Marketing, Section 4) Management Tools, Section 5) Advertising, and Section 6) Final Tips. This paper component explains the pediatric therapy industry, my reasoning and methodology for creating the guide, the information that is in the guide, recommendations, and next steps.
The goal of the research is to assist Barrett Honors students at Arizona State University by generating a mindset that embraces feelings of stress rather than avoiding it. After data collection was complete, the researchers created a valuable and necessary field guide for ASU Barrett Faculty to provide for incoming students. The present study has been compiled to prove the importance of reframing one's perception of stress as an aid, reducing one's “symptomatic” perception of stress and experiencing life's stresses as challenges, and to cease living in a constant unhealthy state of fight or flight. The main research questions are: What is the average perceived stress level of Barrett Honors students and what information can ASU further provide incoming Barrett students that will alleviate overall perceived stress levels based on the data collection and field guide generated from the present study? The basis of the present study began with a survey compiled of demographic questions, questions relating to the Human Event (HE - a required honors course), and lastly the Perceived Stress Scale (PSS) developed by Sheldon Cohen, Tom Kamarck, and Robin Mermelstein, with slight modification for students relating to their perception of stress over the last semester. After survey responses were concluded, it was determined that the average perceived stress score among honors students was 18.57, shockingly lower than what was previously thought. The overall results of the PSS survey indicate that Barrett students are moderately stressed, disproving the researchers initial hypothesis that honors students perceived stress scores would be considered high on the PSS. The results did provide researchers with enough data to compile an incoming Barrett student field guide based on desired information reported in the survey. A discussion of the results explores the purpose of how the present study can be used in helping students with perceived stress, interpretations and significance of the data, correlation between academic success and perceived stress, major contributions to the study, and limitations and recommendations for future research.