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- All Subjects: Actors
- Creators: Moore, James
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The 2023 SAG-AFTRA strike signifies a pivotal moment in the entertainment industry's evolution. This paper explores the historical context of labor disputes, the transition from network television to streaming, and the key issues of the strike, including residual payments and AI-generated scripts. The strike's economic implications, production delays, shareholder perspectives, and public sentiment are analyzed, revealing potential industry-transforming consequences. The stark differences between SAG-AFTRA's demands and the Alliance of Motion Picture and Television Producers (AMPTP) offers are examined. The paper concludes with recommendations for fair compensation and creative control, considering the 10-year impact of AI and alternative approaches, emphasizing the need for industry recognition of the contributions of writers and actors in the ever-changing entertainment landscape.
ContributorsLewis, Madison (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12