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- Creators: Sanford, Adriana
- Creators: School of Social Transformation
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Divorce and custody decisions have profound effects on the children involved for years to come. Depending on the circumstances, level of conflict, and custody decision results, these repercussions can resonate all the way into adulthood (D'Onofrio, 2019). This explorative qualitative study focuses on three young adults at or under the age of twenty-six whose parents divorced when they were minors. Now as young adults, they can look back on the procedures and processes utilized during the time of divorce and after the initial custody arrangements to provide insight as to what did and did not work in their family’s situation. This study focuses on the child’s perspective to see what the most effective practices are when making these decisions, which can further be used to suggest ways to reform the current processes in family court rulings involving custody decisions. The research findings will be discussed in this paper to highlight key experiences that played a pivotal role in the way these individuals interpret their experiences.
ContributorsKinnison, Emma (Author) / Lopez, Vera (Thesis director) / Charron-Chenier, Raphael (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05