Matching Items (3)

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Dressler Makes Things

Description

Dressler Makes Things (DMT), as a thesis project, explores the viability of DMT as a monetized blog. DMT is a life improvement blog with a focus on cooking. Its blog

Dressler Makes Things (DMT), as a thesis project, explores the viability of DMT as a monetized blog. DMT is a life improvement blog with a focus on cooking. Its blog niche sits between nostalgic, sensory food blogs and professional, actionable life improvement blogs. Because blogs that bridge this gap are rare, DMT aims to fill this need by making cooking easy, affordable, and attainable for anyone, but particularly females in their early twenties. This thesis explores marketing topics like brand, blog niche, unique value proposition, current viewers, and user personas, as well as information about the current blogging environment and an analysis of relevant competitors. It also develops marketing objectives for DMT, as well as positioning, conversion, referral, content promotion, and partnership strategies to reach these goals. Finally, it discusses distribution, pricing, and promotional tactics, as well as an operational plan and financial projections.

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Created

Date Created
  • 2016-05

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Digital Media and Technology in the Fashion Industry

Description

The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well

The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well as the emerging digital space, and how these two industries are rapidly colliding. Fashion, an industry that has been around since the early 1800s in the United States (Fashion History: The American System for Fashion, 2009), is being forced to pivot, and change its traditional practices, in order to remain relevant in a world heavily influenced by the Internet and consumer preferences. The largest changes taking place within fashion include the power of various industry influencers, including designers, magazines, retailers and lifestyle bloggers, and the rise of blogging as a fashion news source. Although designers, magazines and retailers still have significant clout within the industry, bloggers are becoming a force to be reckoned with, adding a new variable to the industry.

Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-­‐ generated content, available all the time, and a proliferation of content being created and published on the Web.

Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-­‐commerce models, and finally, a shift in the ways consumers curate and discover products online.

Predictions for the future include a more streamlined and user-­‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-­‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.

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Created

Date Created
  • 2013-05

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An activity theoretical analysis of microblogging and blogging by Spanish L2 learners in a bridging activities framework

Description

The use of blogging tools in the second language classroom has been investigated from a variety of theoretical and methodological perspectives (Alm, 2009; Armstrong & Retterer, 2008; Dippold, 2009; Ducate

The use of blogging tools in the second language classroom has been investigated from a variety of theoretical and methodological perspectives (Alm, 2009; Armstrong & Retterer, 2008; Dippold, 2009; Ducate & Lomicka, 2008; Elola & Oskoz, 2008; Jauregi & Banados, 2008; Lee, 2009; Petersen, Divitini, & Chabert, 2008; Pinkman, 2005; Raith, 2009; Soares, 2008; Sun, 2009, 2012; Vurdien, 2011; Yang, 2009) and a growing number of studies examine the use of microblogging tools for language learning (Antenos-Conforti, 2009; Borau, Ullrich, Feng, & Shen, 2009; Lomicka & Lord, 2011; Perifanou, 2009). Grounded in Cultural Historical Activity Theory (Engestrom, 1987), the present study explores the outcomes of a semester-long project based on the Bridging Activities framework (Thorne & Reinhardt, 2008) and implemented in an intermediate hybrid Spanish-language course at a large public university in Arizona, in which students used microblogging and blogging tools to collect digital texts, analyze perspectives of the target culture, and participate as part of an online community of language learners with a broader audience of native speakers. The research questions are: (1) What technology is used by the students, with what frequency and for what purposes in both English and Spanish prior to beginning the project?, (2) What are students' values and attitudes toward using Twitter and Blogger as tools for learning Spanish and how do they change over time through their use in the project during the semester course?, and (3) What tensions emerge in the activity systems of the intermediate Spanish-language students throughout the process of using Twitter and Blogger for the project? What are the underlying reasons for the tensions? How are they resolved? The data was collected using pre-, post-, and periodic surveys, which included Likert and open-ended questions, as well as the participants' microblog and blog posts. The quantitative data was analyzed using descriptive statistics and the qualitative data was analyzed to identify emerging themes following the Constant Comparative Method (Glaser & Strauss, 1967). Finally, three participant outliers were selected as case studies for activity theoretical analysis in order to identify tensions and, through their resolution, evidence of expansive learning.

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Agent

Created

Date Created
  • 2015