Matching Items (4)
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- All Subjects: Humanitarian Logistics
- All Subjects: Viral Marketing
- Creators: Maltz, Arnold
- Creators: Krisay, Alexis
- Member of: Theses and Dissertations
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
Description
Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their websites in the hope that social interactions among consumers will increase consumption rates. However, the assumption that social interactions increase consumption rates in social shopping remains largely untested in empirical settings. Also, the mechanisms of such an effect remain unclear. Moreover, extant literature has overlooked the role played by elements of the marketing mix, including product characteristics and the commercial context, in defining the effect that social interaction mechanisms have on consumption rates in this focused context. Furthermore, common knowledge in the operations management discipline challenges the largely held assumption, in the social interactions literature, that increasing consumption rates will always be beneficial to online retailers. Higher consumption rates may lead to stockouts, leading to lower service levels. This dissertation develops and empirically tests a theoretical framework that addresses these managerially relevant issues. Specifically, the investigation centers on the effects of social interaction mechanisms on consumption rates in social shopping. In turn, it assesses the nature of the relationship between consumption rates and service levels, after controlling for inventory provision. Finally, it assesses the role played by elements of the marketing mix in defining the relationship between social interaction mechanisms and consumption rates in this focused context. The research methodology uses experiments as the primary source of data collection, and employs econometrics techniques to statistically assess the conceptual framework. The results from the empirical analysis provide interesting insights. First, they unveil influential consumers in social shopping according to relational and structural elements of the social network of consumers and time of purchase. Second, the influence of early buyers' purchases on consumption rates becomes weaker when the quality of the products being offered as part of a deal increases, but it becomes stronger when the price of those products increases. Finally, as deals' consumption rates increase, their service levels decrease at a faster pace.
ContributorsSodero, Annibal (Author) / Rabinovich, Elliot (Thesis advisor) / Sinha, Rajiv (Committee member) / Maltz, Arnold (Committee member) / Arizona State University (Publisher)
Created2012
Description
This research focuses and discusses on the Supply Chain process within the mental health industry and its impact on the center for health empowerment education employment recovery. Our first approach was to research background information on mental health sector. With 115 billion dollars on mental health treatment investment annually nationwide, many citizens continues to struggle to find help. Due to such a complex structure of specific industry, we needed to focus more specifically, Arizona. Even within Arizona, we chose one organization to discuss their complex supply chain logistic issues. Through analysis of beneficiaries, technology system, finance management, employer, many educational programs, we were able to identify possible improvements. Through utilizing Supply Chain concepts, my co-author and I came up with few solutions that can greatly benefit the organization.
ContributorsChoi, Jennifer (Co-author) / Malakyan, Sonya (Co-author) / Eftekhar, Mahyar (Thesis director) / Maltz, Arnold (Committee member) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis provides a conceptualization and evaluation of the different dimensions of viral marketing (i.e., good digital strategy, viral and mega viral), as well as an identification of what triggers consumers to share videos and other digital content made by and for brands. In addition, based off of the research and three case studies that exemplify viral marketing (i.e. Nike, Blendtec and Old Spice), this thesis provides an application of viral marketing to the brand JanSport.
ContributorsMelby, Lauren Elizabeth (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Krisay, Alexis (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
Within humanitarian logistics, there has been a growing trend of adopting information systems to enhance the responsiveness of aid delivery. By utilizing such technology, organizations are able to take advantage of information sharing and its benefits, including improved coordination and reduced uncertainty. This paper seeks to explore this phenomenon using organizational information processing theory. Drawing from complexity literature, we argue that demand complexity should have a positive relationship with information sharing. Moreover, higher levels of information sharing should generate higher responsiveness. Lastly, we examine the effects of organizational structure on the relationship between information sharing and responsiveness. We posit that the degree of centralization will have a positive moderation effect on the aforementioned relationship. The paper then describes the methodology planned to test these hypotheses. We will design a case-based simulation that will incorporate current disaster situations and parameters experienced by Community Preparedness Exercise and Fair (COMPEF), which acts as a broker for the City of Tempe and various humanitarian groups. With the case-based simulation data, we will draw theoretical and managerial implications for the field of humanitarian logistics.
ContributorsYoo, Eunae (Author) / Maltz, Arnold (Thesis director) / Pfund, Michele (Committee member) / Fowler, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor)
Created2013-05