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Description
Abstract
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
ContributorsSwift, Abigail (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This master's thesis examines negative stereotypes of blackness in mainstream media in the Dominican Republic, and analyzes the manner in which racial identity has been reinforced and contested. Discourse analysis is utilized to analyze the language and rhetoric of editorials from Listin Diario. The rationale for this study is to assess how Dominicans have learned about blackness through the depictions in media and popular music, and therefore draw conclusions as to how Dominicans view their own racial identity. Considerable attention will be paid to the years between 2010-2013, using the Haitian earthquake disaster of 2010 and Verdict TC 0168-13 of the Dominican Constitutional Tribunal of 2013 as major historical events to frame the study. To these assumptions, this inquiry addresses the following questions: How have Haitians been portrayed in the mainstream newspaper of Listin Diario between the period of 2010-2013? How do the pedagogies in media and popular music educate Dominicans about portrayals of blackness during this period? What are the historiographical roots of these portrayals, particularly regarding the dynamics of race and citizenship? I will demonstrate that the prevailing depictions of Haitians adhere to a historically oriented construction of Dominican identity, known as "Dominicanidad" or "Dominicanness," and that these depictions largely omit African heritage as a contributor to national identity.
ContributorsMora, Omar V (Author) / Schugurensky, Daniel, 1958- (Thesis advisor) / Bontemps, Alex (Committee member) / Gomez, Alan (Committee member) / Arizona State University (Publisher)
Created2014