Matching Items (10)
Filtering by
- All Subjects: English language
- All Subjects: Advertisements
- Creators: Adams, Karen
- Creators: James, Mark A.
- Resource Type: Text
Description
This study is about Thai English (ThaiE), a variety of World Englishes that is presently spoken in Thailand, as the result of the spread of English and the recent Thai government policies towards English communication in Thailand. In the study, I examined the linguistic data of spoken ThaiE, collected from multiple sources both in the U.S.A. and Thailand. The study made use of a qualitative approach in examining the data, which were from (i) English interviews and questionnaires with 12 highly educated Thai speakers of English during my fieldwork in the Southwestern U.S.A., Central Thailand, and Northeastern Thailand, (ii) English speech samples from the media in Thailand, i.e. television programs, a news report, and a talk radio program, and (iii) the research articles on English used by Thai speakers of English. This study describes the typology of ThaiE in terms of its morpho-syntax, phonology, and sociolinguistics, with the main focus being placed on the structural characteristics of ThaiE. Based on the data, the results show that some of the ThaiE features are similar to the World Englishes features, but some are unique to ThaiE. Therefore, I argue that ThaiE is structurally considered a new variety of World Englishes at the present time. The findings also showed an interesting result, regarding the notion of ThaiE by the fieldwork interview participants. The majority of these participants (n=6) denied the existence of ThaiE, while the minority of the participants (n=5) believed ThaiE existed, and one participant was reluctant to give the answer. The study suggested that the participants' academic backgrounds, the unfamiliar notion of ThaiE, and the level of the participants' social interaction with everyday persons may have influenced their answers to the main research question.
ContributorsRogers, Uthairat (Author) / Gelderen, Elly van (Thesis advisor) / Mailhammer, Robert (Committee member) / Adams, Karen (Committee member) / Arizona State University (Publisher)
Created2013
Description
This sociolinguistic study examines the various functions of Arabic-English code switching in the Egyptian talk show ‘Shabab Beek (literally: Young by You; communicatively: The Young Speak)’. In addition, this study investigates the syntactic categories and types of switches to English. The data consist of approximately four hours and forty-five minutes of YouTube videos of the talk show in which code switching to English occurred. The videos are collected from six episodes of the show that were aired in October 2010. The show featured three categories of speakers, show hosts, guests, and callers. The findings show that most of the switches were produced by show hosts and guests while callers produced very few switches due perhaps to the limited number of phone calls received in the selected episodes. The speakers mostly used nouns when they switched to English. Nouns are followed by adjectives and noun phrases. The most prevalent type of switches in the data is tag switches followed by intrasentential and intersentential switches, which occurred rarely. Finally, analysis revealed eight functions of code switching in the data. These are difficulty retrieving an Arabic expression, quotation, euphemism, reiteration, message qualification, academic or technical terms, association with certain domains, and objectivization.
ContributorsHamouda, Abdelhamid (Author) / Adams, Karen (Thesis advisor) / Prior, Matthew T. (Thesis advisor) / Hussein, Lutfi (Committee member) / Arizona State University (Publisher)
Created2015
Description
ABSTRACT This thesis investigates the acceptability of a new variety of English among the English teaching community in Germany. A number of linguists claim there is a new variety of English developing in continental Europe, also known as Euro-English. Their research has surfaced multiple features that are unique to European speakers of English. Twenty-one teachers participated in a survey. They answered a questionnaire consisting of two parts. Part one investigates the background of the teachers, their attitudes towards different varieties of English, and their awareness of the research regarding Euro-English. Part two tests the acceptability of ten features that have been claimed to be specific for mainland Europeans. Results of this study reveal that there is little awareness of non-native varieties and many find it hard to accept the features of Euro-English. However, the teachers show a genuine interest in this topic. Where there is a general preference in holding on to the guidelines of standard norms, many comments indicate that teachers think about issues of identity and how their teaching could be affected by a broader scope that exceeds traditional methods.
ContributorsRaack, Christine (Author) / Gelderen, Elly van (Thesis advisor) / Adams, Karen (Committee member) / Ghanem, Carla (Committee member) / Arizona State University (Publisher)
Created2012
Description
The nature of imperative syntax has remained an elusive, yet ever-present, subject in syntactic research, spanning several decades of linguistic inquiry and analysis, and it is therefore unsurprising that current views on the subject continue to be somewhat divided. This thesis examines the syntactic evidence from imperatives in Old English and ultimately seeks to develop a picture of the possibilities for imperative clauses in OE alongside an overall framework for imperative syntax within contemporary theoretical models of syntactic structure. The general, perceived pattern for OE imperative clauses (e.g. Millward 1971) is “verb−first,” and statistical data from the corpora confirm this perception, with the majority of imperative clauses exhibiting the verb in clause−initial position. Imperative constructions with post− and preverbal overt subjects are also examined at length, and postverbal subjects are found to be the majority case. These results are further expanded by examinations of data from verb−second and verb−third contexts, which include possibilities for topicalized constituents and adverbs. Ultimately, the relative position of both the verb and the subject and the relationship between these and other elements in the totality of the data provide essential clues for constructing a clearer model of OE imperative syntax. Within a relatively rich cartographic framework (Rizzi 1997), I therefore argue that the imperative verb is standardly fronted to the head of ForceP, with the overt subject remaining in spec−FinP, in parallel with other models for imperative syntax and OE syntax. Exceptions to this pattern for imperatives which suggest lower positions for the imperative verb (e.g. verb−second and verb−third constructions) are also accounted for, all with the central goal of demonstrating a consistent pattern underlying the realization of imperative syntax in Old English.
ContributorsKruger, William Wriley (Author) / Gelderen, Elly van (Thesis advisor) / Adams, Karen (Committee member) / Major, Roy (Committee member) / Arizona State University (Publisher)
Created2012
Description
The Stretch Model is a model of first year composition (FYC) that “stretches” the first semester's class over two semesters in order to help writing students who arrive at university with low test scores to succeed in their composition courses. Originally piloted in 1994 at Arizona State University (ASU), the Stretch Model of composition has been found to be effective in terms of retention and persistence of first language (L1) writers (e.g., Glau, 1996; 2007). It has become known at ASU and abroad as the Stretch Program. Since 1997, a separate track of the Stretch Program has been solely for second language (L2) writers, and L2 writing students are now roughly 17% of the program's population. Until fairly recently, there was no attempt to collect L2 data to support the Stretch Program's claims for effectiveness for the L2 population. As many universities across the nation have garnered inspiration for their own programs ("Stretch Award" 2016), and L2 writers have the potential to be in any composition class (Matsuda, Saenkhum, & Accardi, 2013), it is imperative to include the voices of L2 writers in the analysis of the Stretch Program. This study addresses the need for L2 writers' voices to be included in the analysis of the Stretch Program at Arizona State University. From the quantitative analysis of 64,085 students’ institutional data records, and qualitative analysis of 210 student surveys, findings include L2 writers have the highest rates of passing, but the lowest rates of persistence in the three-semester first year composition requirement when compared to Stretch L1 students and the traditional FYC population. Survey data also lends L2 student perceptions to complicate the main features of the Stretch Program including perceived writing improvement, having the same teacher and classmates for two semesters, and having more time to work on their writing. The quantitative findings are consistent with Snyder’s (2017a) analysis of the 2012 fall Stretch Program L1 and L2 cohorts.
ContributorsSnyder, Sarah Elizabeth (Author) / Rose, Shirley K. (Thesis advisor) / Matsuda, Paul Kei (Thesis advisor) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2018
Description
Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women in the hopes to create more awareness on the sexualization of girls. Several aspect play a significant role in shaping young girls including how females are portrayed in the media, how the beauty standards continue to change with the current trends, and how parents are playing an influential role in their children's lives. I will propose some recommendations about what we, as a society, can do to help parents and children grow up in this hyper sexualized world.
ContributorsFoster, Nicole Michelle (Author) / Montoya, Detra (Thesis director) / Ketcham, Jonathan (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project is an institutional ethnography (Smith, 2005, 2006) that examines the lived experiences of nine second language (L2) writing teachers, specifically with regard to the interpersonal, material, and spatial relationships inherent in their work. Using interviews, focus groups, and a mapping heuristic for data collection, the study investigates the current culture of L2 writing that is (or is not) created within this specialized community of practice (Lave & Wenger, 1991) and the individual participant motivations as actors within a complex and dynamic network (Latour, 2007). Because findings from the study are relevant for a variety of fields and audiences, the dissertation is separated into three freestanding but interrelated articles.
Article one focuses on the data of one participant whose teaching roles/ranks in the writing program shifted over time: from graduate teaching associate to part-time adjunct faculty member to full-time non-tenure track writing instructor. Article two uses all nine participants’ data and focuses on their perceptions of and experiences with L2-specific teacher training. Results share the perceived benefits and drawbacks of teacher training to specialize in working with multilingual student populations considering various material conditions present in the institution. In addition, the article locates additional programmatic spaces where professionalization happens (or can happen), and ultimately assesses and questions the justification of specialization of teachers within the writing program and where that specialization can/should occur. Article three reflects on a specific data collection technique—a mapping heuristic—and discusses the ways in which this method is beneficial, not only for observing the different connections that L2 writing teachers create in their work lives, but also for collecting data in any institutional ethnographic study.
While these three articles are intended to be independent of one another, together they comprise a dissertation-length institutional ethnographic inquiry that demonstrates the diverse voices, motivations, and experiences of second language writing teachers that inform the decisions made in an institution known as a writing program. WPAs can use the knowledge and takeaways gained in the study to learn more about how to support and advocate for this important stakeholder group.
Article one focuses on the data of one participant whose teaching roles/ranks in the writing program shifted over time: from graduate teaching associate to part-time adjunct faculty member to full-time non-tenure track writing instructor. Article two uses all nine participants’ data and focuses on their perceptions of and experiences with L2-specific teacher training. Results share the perceived benefits and drawbacks of teacher training to specialize in working with multilingual student populations considering various material conditions present in the institution. In addition, the article locates additional programmatic spaces where professionalization happens (or can happen), and ultimately assesses and questions the justification of specialization of teachers within the writing program and where that specialization can/should occur. Article three reflects on a specific data collection technique—a mapping heuristic—and discusses the ways in which this method is beneficial, not only for observing the different connections that L2 writing teachers create in their work lives, but also for collecting data in any institutional ethnographic study.
While these three articles are intended to be independent of one another, together they comprise a dissertation-length institutional ethnographic inquiry that demonstrates the diverse voices, motivations, and experiences of second language writing teachers that inform the decisions made in an institution known as a writing program. WPAs can use the knowledge and takeaways gained in the study to learn more about how to support and advocate for this important stakeholder group.
ContributorsO'Meara, Katherine Daily (Author) / Matsuda, Paul Kei (Thesis advisor) / Rose, Shirley K. (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2016
Description
I investigate how complementizers, which connect subordinate clauses to the main sentence, develop from other parts of speech, namely prepositions and adverbs. This occurs by the process of grammaticalization, in which a word loses lexicality and gains grammatical function instead. I use computer-based corpus analysis to determine how often certain words are used as each part of speech in my selected texts, and whether they are accompanied by other grammatical words. I use two Old English glosses of the Latin gospels, the Rushworth and Lindisfarne glosses, in order to analyze possible diachronic and geographical differences between the texts. I demonstrate that prepositions develop into adverbs and thence into complementizers with the assistance of certain grammatical accessory words which are later lost. This occurs by the process of reanalysis, in which the language user interprets a word or phrase differently than before.
ContributorsMackowski, Catherine (Author) / Gelderen, Elly van (Thesis advisor) / Adams, Karen (Committee member) / Bjork, Robert (Committee member) / Arizona State University (Publisher)
Created2010
Description
The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because of their popularity among millions of users in Saudi Arabia. This dissertation represents a first attempt to cover the existing gap in previous research in terms of media platforms and international scope. It examines advertising discourse by three Saudi female social media influencers on Snapchat. The study uses mixed methods in data collection and analysis. The data include a survey identifying three outstanding media influencers in terms of their popularity and self-presentation as well as a total of 33 advertisements. The analytical framework employs Critical Discourse Analysis following Fairclough’s three-dimensional framework. It also draws upon multimodality analysis and identity construction analysis. Findings reveal noteworthy similarities and differences among the influencers’ advertisements including linguistic features, visual aspects, and identity representation. The influencers all construct a powerful relationship with their audiences which is reflected in their informal spoken and written texts through the frequent use of Arabic pronouns (e.g., we, you, and yours) and address terms like “girls”. The results further show that the influencers display power through using different discursive strategies to persuade the audience of the value of advertised products. This dissertation’s new insights contribute in important ways to the field of advertising discourse. The researcher claims that these new findings demonstrate the value of research associated with advertising through different social media platforms in their global context. Thus, future studies should examine commercials on online media by individuals regardless of their nationality with access to the media and the skills needed to create a product line and an audience moved by their promotion styles.
ContributorsBanjar, Halah (Author) / Adams, Karen L. (Thesis advisor) / James, Mark A. (Committee member) / Ali, Souad T. (Committee member) / Arizona State University (Publisher)
Created2023
Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019