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This thesis explores the relationship between introversion and individual commitment to corporate social responsibility. Research was gathered from a survey that classifies respondents as introverts or extroverts, and analyzes perceptions and commitment to social responsibility both on an organizational and personal behavior level. Findings from the study show that introverts

This thesis explores the relationship between introversion and individual commitment to corporate social responsibility. Research was gathered from a survey that classifies respondents as introverts or extroverts, and analyzes perceptions and commitment to social responsibility both on an organizational and personal behavior level. Findings from the study show that introverts are not more likely than extroverts to prioritize social responsibility at work or through their personal lives. However, there is evidence in this study that introverts think about corporate social responsibility and its effects on business success in a different way than extroverts. Introverts focus on avoiding risk, and they may be more prone than extroverts to see business success and social responsibility as two opposing forces. Introverts also perceive a wider gap between the current state of prioritization for CSR responsibilities and what they feel this prioritization should be. This study has a number of practical implications for business leaders hoping to increase commitment to CSR within an organization while drawing on the strengths of each personality type. Recommendations for increasing commitment to CSR are based on survey findings and research from secondary sources.
ContributorsSprayberry, Alex Bowen (Author) / LePine, Marcie (Thesis director) / Spierre Clark, Susan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description

Introversion is constantly misdefined, stigmatized, and viewed as a negative characteristic. Introverts face backlash for being reserved and feel overlooked when compared to an extrovert. Due to this issue, they are rarely considered for leadership positions even though they are qualified. Through Susan Cain’s book, Quiet: The Power of Introverts

Introversion is constantly misdefined, stigmatized, and viewed as a negative characteristic. Introverts face backlash for being reserved and feel overlooked when compared to an extrovert. Due to this issue, they are rarely considered for leadership positions even though they are qualified. Through Susan Cain’s book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, this discussion will focus on what introversion is, identify the historical background, analyze leadership, and create a marketing campaign to further advocate Cain’s message. Ultimately, this thesis aims to teach people what introverts are truly capable of and prove to society that introverts can succeed, thrive, and redefine leadership roles.

ContributorsHanna, Selina (Author) / Gruber, Diane (Thesis director) / Gemmiti, Steven (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor)
Created2023-05