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No Child Left Behind (NCLB) (2001) was a tipping point for the requirement of academic and English language proficiency standards. Yet, there continue to be variations among English language proficiency standards linked and aligned to academic content standards across states, districts, and schools (Golden, 2011). The purpose of this research

No Child Left Behind (NCLB) (2001) was a tipping point for the requirement of academic and English language proficiency standards. Yet, there continue to be variations among English language proficiency standards linked and aligned to academic content standards across states, districts, and schools (Golden, 2011). The purpose of this research was to examine how the requirement of only linking language proficiency standards to academic content standards has impacted the quality of Arizona English Language Proficiency Standards with the Common Core English Language Arts State Standards and WIDA Standards at grades 2, 7, and 9. A modified version of Cook's (2007) method was used to determine the standards alignment as well as common and uncommon knowledge between the sets of standard. Results indicate no alignment and limited linkage. Findings also showed absence of grade-level academic content and academic language.
ContributorsNguyen, Tracy Robin (Author) / Arias, M. Beatriz (Thesis advisor) / Blasingame, James (Committee member) / Garcia, Eugene (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women

Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women in the hopes to create more awareness on the sexualization of girls. Several aspect play a significant role in shaping young girls including how females are portrayed in the media, how the beauty standards continue to change with the current trends, and how parents are playing an influential role in their children's lives. I will propose some recommendations about what we, as a society, can do to help parents and children grow up in this hyper sexualized world.
ContributorsFoster, Nicole Michelle (Author) / Montoya, Detra (Thesis director) / Ketcham, Jonathan (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because

The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because of their popularity among millions of users in Saudi Arabia. This dissertation represents a first attempt to cover the existing gap in previous research in terms of media platforms and international scope. It examines advertising discourse by three Saudi female social media influencers on Snapchat. The study uses mixed methods in data collection and analysis. The data include a survey identifying three outstanding media influencers in terms of their popularity and self-presentation as well as a total of 33 advertisements. The analytical framework employs Critical Discourse Analysis following Fairclough’s three-dimensional framework. It also draws upon multimodality analysis and identity construction analysis. Findings reveal noteworthy similarities and differences among the influencers’ advertisements including linguistic features, visual aspects, and identity representation. The influencers all construct a powerful relationship with their audiences which is reflected in their informal spoken and written texts through the frequent use of Arabic pronouns (e.g., we, you, and yours) and address terms like “girls”. The results further show that the influencers display power through using different discursive strategies to persuade the audience of the value of advertised products. This dissertation’s new insights contribute in important ways to the field of advertising discourse. The researcher claims that these new findings demonstrate the value of research associated with advertising through different social media platforms in their global context. Thus, future studies should examine commercials on online media by individuals regardless of their nationality with access to the media and the skills needed to create a product line and an audience moved by their promotion styles.
ContributorsBanjar, Halah (Author) / Adams, Karen L. (Thesis advisor) / James, Mark A. (Committee member) / Ali, Souad T. (Committee member) / Arizona State University (Publisher)
Created2023
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Description
This qualitative case study examines seven bilingual Latino boys who were motivated readers. Several theories were examined in relationship to the study: sociocultural theory, reading motivation theories, and gender schema theory. Prior studies involving reading motivation of boys and Latinos showed a gap between boys and girls in reading achievement,

This qualitative case study examines seven bilingual Latino boys who were motivated readers. Several theories were examined in relationship to the study: sociocultural theory, reading motivation theories, and gender schema theory. Prior studies involving reading motivation of boys and Latinos showed a gap between boys and girls in reading achievement, high school completion, and college enrollment. Studies about reading motivation included choice in books, reading amount, social context of reading, habitual reading habits, and out-of-school reading as important factors that influence reading motivation. Additionally, Latino cultural factors such as machismo and familismo were examined as factors that influence motivation to read.

The study participants attended a large, urban school in Arizona and were selected from senior English classes after completing a participant selection survey. On the participant selection survey, boys self-identified their gender, language, and ethnicity; by several questions about attitudes toward reading and reading amount rated on a 10-point Likert scale gauged reading motivation. Each participant participated in an individual interview, completed a 60-question questionnaire/survey, and either attended a group interview or a second individual interview.

Data were triangulated by using data from these three sources and was coded as it was collected using Nvivo qualitative coding software. Coding began with five, basic categories derived from the study questions: motivation, home experiences, school experiences, school performance, and attitude toward reading. As coding continued, the coding categories expanded to include categories such as location of reading materials, access to books, choices in reading, format of texts, and many others. Eventually, there were four distinct categories that stood out in the findings: reading self-perception, purposes, preferences, and practices. The findings have a correlation to previous studies about reading motivation, but also add to the growing field of literature in the area of Latino boys' reading motivation.

Keywords: reading, motivation, self-efficacy, situational interest, Latino, boys, high school, gender, types of reading, reading purposes
ContributorsShaffer, Shelly (Author) / Blasingame, James (Thesis advisor) / Roen, Duane (Committee member) / Marsh, Josephine (Committee member) / Arizona State University (Publisher)
Created2015
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Description
This project is an institutional ethnography (Smith, 2005, 2006) that examines the lived experiences of nine second language (L2) writing teachers, specifically with regard to the interpersonal, material, and spatial relationships inherent in their work. Using interviews, focus groups, and a mapping heuristic for data collection, the study investigates the

This project is an institutional ethnography (Smith, 2005, 2006) that examines the lived experiences of nine second language (L2) writing teachers, specifically with regard to the interpersonal, material, and spatial relationships inherent in their work. Using interviews, focus groups, and a mapping heuristic for data collection, the study investigates the current culture of L2 writing that is (or is not) created within this specialized community of practice (Lave & Wenger, 1991) and the individual participant motivations as actors within a complex and dynamic network (Latour, 2007). Because findings from the study are relevant for a variety of fields and audiences, the dissertation is separated into three freestanding but interrelated articles.

Article one focuses on the data of one participant whose teaching roles/ranks in the writing program shifted over time: from graduate teaching associate to part-time adjunct faculty member to full-time non-tenure track writing instructor. Article two uses all nine participants’ data and focuses on their perceptions of and experiences with L2-specific teacher training. Results share the perceived benefits and drawbacks of teacher training to specialize in working with multilingual student populations considering various material conditions present in the institution. In addition, the article locates additional programmatic spaces where professionalization happens (or can happen), and ultimately assesses and questions the justification of specialization of teachers within the writing program and where that specialization can/should occur. Article three reflects on a specific data collection technique—a mapping heuristic—and discusses the ways in which this method is beneficial, not only for observing the different connections that L2 writing teachers create in their work lives, but also for collecting data in any institutional ethnographic study.

While these three articles are intended to be independent of one another, together they comprise a dissertation-length institutional ethnographic inquiry that demonstrates the diverse voices, motivations, and experiences of second language writing teachers that inform the decisions made in an institution known as a writing program. WPAs can use the knowledge and takeaways gained in the study to learn more about how to support and advocate for this important stakeholder group.
ContributorsO'Meara, Katherine Daily (Author) / Matsuda, Paul Kei (Thesis advisor) / Rose, Shirley K. (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2016
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Description
The Stretch Model is a model of first year composition (FYC) that “stretches” the first semester's class over two semesters in order to help writing students who arrive at university with low test scores to succeed in their composition courses. Originally piloted in 1994 at Arizona State University (ASU), the

The Stretch Model is a model of first year composition (FYC) that “stretches” the first semester's class over two semesters in order to help writing students who arrive at university with low test scores to succeed in their composition courses. Originally piloted in 1994 at Arizona State University (ASU), the Stretch Model of composition has been found to be effective in terms of retention and persistence of first language (L1) writers (e.g., Glau, 1996; 2007). It has become known at ASU and abroad as the Stretch Program. Since 1997, a separate track of the Stretch Program has been solely for second language (L2) writers, and L2 writing students are now roughly 17% of the program's population. Until fairly recently, there was no attempt to collect L2 data to support the Stretch Program's claims for effectiveness for the L2 population. As many universities across the nation have garnered inspiration for their own programs ("Stretch Award" 2016), and L2 writers have the potential to be in any composition class (Matsuda, Saenkhum, & Accardi, 2013), it is imperative to include the voices of L2 writers in the analysis of the Stretch Program. This study addresses the need for L2 writers' voices to be included in the analysis of the Stretch Program at Arizona State University. From the quantitative analysis of 64,085 students’ institutional data records, and qualitative analysis of 210 student surveys, findings include L2 writers have the highest rates of passing, but the lowest rates of persistence in the three-semester first year composition requirement when compared to Stretch L1 students and the traditional FYC population. Survey data also lends L2 student perceptions to complicate the main features of the Stretch Program including perceived writing improvement, having the same teacher and classmates for two semesters, and having more time to work on their writing. The quantitative findings are consistent with Snyder’s (2017a) analysis of the 2012 fall Stretch Program L1 and L2 cohorts.
ContributorsSnyder, Sarah Elizabeth (Author) / Rose, Shirley K. (Thesis advisor) / Matsuda, Paul Kei (Thesis advisor) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2018
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Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating

This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019
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Description

Writing is an important lifelong skill. Most college freshmen are required to take first-year composition (FYC) to meet the needs of writing across disciplines. Yet, a great number of students enter college unprepared. To combat this, the writing process should be practiced as part of a solid writing program. The

Writing is an important lifelong skill. Most college freshmen are required to take first-year composition (FYC) to meet the needs of writing across disciplines. Yet, a great number of students enter college unprepared. To combat this, the writing process should be practiced as part of a solid writing program. The Common Core State Standards, the “WPA Outcomes for First-Year Composition,” and the Framework for Success in Postsecondary Education address the use of the writing process as a lifelong skill. Using Emig’s (1971) work on the composing process and Flower and Hayes’ (1981) cognitive process theory as a theoretical framework, this study seeks to define the components of the writing process and how these evolve for students in an online FYC course.

A qualitative, descriptive case study approach was used to explore qualitative documents. These documents were coded according to themes gleaned from the writing process literature. These emerging themes: invention work, multiple draft production, and the collaborative and social aspects of writing were used throughout the process-based curriculum. Participants made changes to their general writing process by conducting more invention work than they had before and finding the practice worthwhile, by producing more drafts than they had on previous writing projects, and by reflecting more about what the collaborative and social aspects of writing mean to them. The online FYC course curriculum gave students the tools to build and shape their existing writing practices, or as one participant wrote, “I wasn’t reinventing the wheel, just operating the tools.”

ContributorsWilliamson, Melissa (Author) / Blasingame, James (Thesis advisor) / Roen, Duane (Committee member) / Nilsen, Alleen (Committee member) / Arizona State University (Publisher)
Created2015