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- Creators: Computer Science and Engineering Program
I provide a novel and systematic study of social spammer detection in the dissertation. By analyzing the properties of social network and content information, I propose a unified framework for social spammer detection by collectively using the two types of information in social media. Motivated by psychological findings in physical world, I investigate whether sentiment analysis can help spammer detection in online social media. In particular, I conduct an exploratory study to analyze the sentiment differences between spammers and normal users; and present a novel method to incorporate sentiment information into social spammer detection framework. Given the rapidly evolving nature, I propose a novel framework to efficiently reflect the effect of newly emerging social spammers. To tackle the problem of lack of labeling data in social media, I study how to incorporate network information into text content modeling, and design strategies to select the most representative and informative instances from social media for labeling. Motivated by publicly available label information from other media platforms, I propose to make use of knowledge learned from cross-media to help spammer detection on social media.
The role of technology in shaping modern society has become increasingly important in the context of current democratic politics, especially when examined through the lens of social media. Twitter is a prominent social media platform used as a political medium, contributing to political movements such as #OccupyWallStreet, #MeToo, and #BlackLivesMatter. Using the #BlackLivesMatter movement as an illustrative case to establish patterns in Twitter usage, this thesis aims to answer the question “to what extent is Twitter an accurate representation of “real life” in terms of performative activism and user engagement?” The discussion of Twitter is contextualized by research on Twitter’s use in politics, both as a mobilizing force and potential to divide and mislead. Using intervals of time between 2014 – 2020, Twitter data containing #BlackLivesMatter is collected and analyzed. The discussion of findings centers around the role of performative activism in social mobilization on twitter. The analysis shows patterns in the data that indicates performative activism can skew the real picture of civic engagement, which can impact the way in which public opinion affects future public policy and mobilization.