Matching Items (5)
Filtering by
- All Subjects: Brand Deals
- All Subjects: Public Relations, Marketing, Social Media
- Creators: Walter Cronkite School of Journalism and Mass Comm
- Creators: Long, Mary Louise
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
Description
A guide to implementing empathy in crisis communications
ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
ContributorsMassi, Talia (Author) / Hill, Retha (Thesis director) / Merkow, Todd (Committee member) / Reed, Sada (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Community Resources and Development (Contributor)
Created2023-05
Description
vaNILla is the connections based, partnership driven platform for collegiate student athletes and brands to pursue Name, Image and Likeness (NIL) deals. The program was coded in SwiftUI as a MVP (minimum viable product). I then took a look at NIL since its enactment and analyzed the financial impact of the rule change so far by creating a literary review that discusses the need for financial literacy and collectives’ influences on recruiting.
ContributorsMassi, Talia (Author) / Hill, Retha (Thesis director) / Merkow, Todd (Committee member) / Reed, Sada (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Community Resources and Development (Contributor)
Created2023-05
ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2021-12
ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2021-12