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- Creators: Barrett, The Honors College
- Creators: Salazar Calderon, Andrea
The goal of this project was to discover more intricate aspects of the wedding planning industry as well as learn more about what it takes to get started in wedding planning, then apply this knowledge to the launch of my own company. I conducted research of the wedding planning industry throughout the United States then moving to Arizona and later to the Phoenix Metropolitan Area. I discuss the importance of wedding planners, the skills they bring as well as the knowledge they must have to offer their clients. Then I go into the launch of my company Maria Catherine Events and what the research means for my company launch.
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch.
Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.
The Lovely Co. is a comprehensive business plan that is an all inclusive service for newly engaged couples. This company has been created to fill a void in the wedding planning industry of a one-stop-shop. The goal of The Lovely Co. is to take away the stress that comes along with planning a wedding/events. This project has all aspects of a start up business including: website, social media platforms, business cards, pamphlets, budget, and employee's. We hope you have a "Lovely" time learning more about The Lovely Co.