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The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
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The compelling idea of this thesis is to create a cookbook that will serve college students as a fun, smart, relevant resource for recipes and cooking insights. This thesis discusses the process of writing a nonfiction publishing proposal for my college cookbook, American College Kitchen. It includes an explanation for

The compelling idea of this thesis is to create a cookbook that will serve college students as a fun, smart, relevant resource for recipes and cooking insights. This thesis discusses the process of writing a nonfiction publishing proposal for my college cookbook, American College Kitchen. It includes an explanation for why I wanted to write the proposal and details the creative evolution of the original idea. Research is presented on the positive and negative aspects of self-publishing versus traditional publishing. Primary research was conducted on current Arizona State University students in the form of a Qualtrics survey. The survey ascertained students' cooking habits, how much time they spend cooking, where they get their recipes, and how often they cook, among other statistics. The results were analyzed using IBM SPSS predictive analytics software. This thesis concludes with a personal reflection on the knowledge gained throughout the process.
ContributorsBayuk, Michele Shannon (Author) / deLusé, Stephanie (Thesis director) / Morris, Paul (Committee member) / Barrett, The Honors College (Contributor)
Created2014-05
Created2023-05
Description

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.

Created2023-05