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- All Subjects: Gender Stereotypes
- Creators: Adams, Karen
- Creators: Evans, Nicole
Description
The goal of this thesis research was to figure out if there were tangible differences between the way men and women speak on Twitter, a micro blogging social media site, and to see if there ways to apply it to strategizing marketing campaigns. AntConc, a free concordance software by Lawrence Anthony, was used to help organize and analyze a corpus created from the Tweets that were collected form the public accounts of twelve different popular public figures. These individuals were chosen based on their profession or the industry that they are associated with, as well as their general popularity. The research focused on three main industries or professions that can be viewed as ‘gendered;’ which were ‘Modeling,’ ‘Fashion Publications,’ and ‘Sports.’ The data was then analyzed across five different main categories which included, ‘Additional Media,’ ‘Adjective Usage,’ ‘How are they talking?,’ ‘Who are they talking about?, and ‘What are they talking about?’ The primary data, along with secondary research was used to see if they words and language use of men and women aligned with stereotypical patterns or if there were patterns that were unique and overlooked.
What was found was that although gender did play a large part in the way men and women spoke, there were more similarities when comparing individuals of the same industry or profession, than there were if they were simply analyzed just based on gender. Additionally, there were many factors that made it difficult to say whether these were qualified patterns or simply tendencies. More research into this would be able to help marketing companies and individuals, better target the audience they want for social media campaigns, by taking into account the importance in contemporary differences in language use by men and women. However, this research would have to be done on data from sites like Twitter to provide an accurate depiction of the way men and women, on these very unique mediums, speak.
What was found was that although gender did play a large part in the way men and women spoke, there were more similarities when comparing individuals of the same industry or profession, than there were if they were simply analyzed just based on gender. Additionally, there were many factors that made it difficult to say whether these were qualified patterns or simply tendencies. More research into this would be able to help marketing companies and individuals, better target the audience they want for social media campaigns, by taking into account the importance in contemporary differences in language use by men and women. However, this research would have to be done on data from sites like Twitter to provide an accurate depiction of the way men and women, on these very unique mediums, speak.
ContributorsChan, Kayla Rose (Author) / Adams, Karen (Thesis director) / Shinabarger, Amy D. (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor)
Created2015-05
Description
This study aims to identify the presence and impact of gender stereotypes for the business and construction industries and how women are hindered by these stereotypes. Through a two part study including a survey and one-on-one interviews with male and female participants, qualitative and quantitative data was collected to identify trends in stereotypes. The analysis identified the existence of gender stereotypes in four general categories: Education, Occupational Advancement, Work-Life Balance, and Glass Ceiling. In the subsequent passages, testimonials from study participants and additional research elaborate on how these categories of gender stereotypes impact women at specific companies and women in the business and construction industries as a whole. These testimonials allowed us to form conclusions on gender stereotyping in business and construction revealing the overall impact of many "unwritten" blockades against women's occupational success including the Glass Ceiling, Good Ol' Boys Club, and "Think Manager \u2014 Think Male". Although many of these stereotypes have impacted the business and construction industries for decades, many individuals currently in the workforce believe the new entrants into the workforce, the Millennial Generation, will likely cause gender stereotypes in the workforce to diminish.
ContributorsTroupe, Katherine (Co-author) / Evans, Nicole (Co-author) / Dove-Viebahn, Aviva (Thesis director) / Cassidy, Nancy (Committee member) / Weaver, Edwin (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05