Matching Items (12)
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- All Subjects: Millennials
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Creators: Department of Management
- Status: Published
Description
This thesis is an account and reading of the taking-place of revolutionary art in Cairo accentuating the affective power of revolutionary spaces, specifically Tahrir and Etehadeya Square(s). In analyzing Cairo's street art in terms of its affective force, this paper illustrates the interconnectivity of place, art and event within a revolutionary context. The understandings of Cairo reflected in this paper are temporal, brought to light by happenings of the revolution witnessed during two extended visits and discussed through ethnographic research, art and geographic analysis.
ContributorsFriend, Olivia Louise (Author) / McHugh, Kevin (Thesis director) / Graff, Sarah (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / WPC Graduate Programs (Contributor) / School of Art (Contributor)
Created2015-05
Description
With the retirement of the Baby Boomer generation, the workforce is getting younger. Millennials will soon make up the majority of the workplace, and it is therefore imperative for organizations to understand the values and work expectations of this emerging generation. This thesis examines the importance of employment benefits towards work life balance and work satisfaction to Millennials, and what employers can do to recruit and retain this generation of workers in the current marketplace. The data for this study was collected by surveying MBA students enrolled at the W.P. Carey School of Business at Arizona State University. A total of sixty-eight students completed the survey, forty-five being Millennials and twenty-three members of Generation X. The data was analyzed using various statistical techniques to assess the generational importance of work life balance and its relationship between particular employee benefits and recruitment and retention at organizations.
ContributorsAguilar, Amanda Nicole (Author) / Kalika, Dale (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor)
Created2014-05
Description
In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates popular online platforms, a major tool that social issues of the past lacked. This study aims to examine whether or not there is a correlation between the online presence of millennials, the coverage by the media, and the policy-making decisions by legislators. With that idea in mind, perhaps we can prove that millennials have the ability to set the stage for social change. The instantaneous supply and demand of the Internet has created a climate where responses to our questions and ideas are expected faster than ever. By better understanding the dynamics of the relationships between these three groups, perhaps we can find solutions for creating change faster and more effectively.
ContributorsAndersen, Kelly Carina (Author) / Lodato, Mark (Thesis director) / Brown, Aaron (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
Generation Green is a multimedia website illustrating sustainability for the Millennial generation. This is a creative thesis project for Arizona State University's Barrett, The Honors College. Within the site, there are resources, photo stories, videos, a mini-documentary, a stop-motion story and infographics that feature Millennials who are living greener lives. Generation Green brings understanding and clarity to sustainability through the voices of today's generation. Visit the website at: generation-green.com/thesis_website or generation-green.com
ContributorsHavir, Aiyana Cole (Co-author) / Stein, Jake (Co-author) / Stein, Jay (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-12
Description
Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
Thesis: Regardless of the negative connotations that come with the word "Millennial," this generation has a positive influence on workplace design, which encourages employee productivity and success at work. Workplace structure has changed greatly over the past decade. While large companies like Google and Facebook are renowned for their workplace design, many smaller companies have followed in their footsteps to help employees enjoy and succeed at work. In Phoenix, Arizona, two companies, Nextiva and ZOG Digital, use technology and workplace design to give employees a healthier, more productive work environment. While many traditional corporate companies might look down upon an open work concept and elimination of traditional office spaces like cubicles, these two companies have shown that not only are employees more productive, but they are happier as well. Research shows that as Millennials make their way into the workforce, changes to workplace design will follow. Free food, games rooms, open desks, and comfortable workspaces are all aspects of new workplace innovations. With these changes, comes backlash towards the generation personally, when in fact the new designs are shown to be successful. ZOG Digital is a digital marketing company that embraces the idea of multiple workspaces. The design of the office was to have a wide variety of places people can do work. The office features coffee bars, kitchen counters, private offices, treadmills with laptop stands and the open floor plan where each employee has his or her own desk. This type of catering was not always common, but as more Millennials find their way into leadership, office space commonalities have changed. By 2025, Millennials will make up 75-percent of the overall workforce. This statistic makes the Millennial generation the target market for employers and Millennials sending out resumes have more education than any generation prior. The potential impact on the workplace based on this fact is immeasurable but changes have already begun to develop. The years to come will be the ultimate determinate to the impact Millennials have in the workplace. It's the job of each generation to prepare and teach the younger generations how to be leaders and positively impact their immediate environment. The future is uncertain but bright for this generation and those to come.
ContributorsGolder, Abigail Christine Karlson (Author) / Lodato, Mark (Thesis director) / Stephens, Glen (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Social media is shaping a new generation of hikers and adventurers, as more and more millennials are finding themselves out on the trails. Are they doing it all for the 'gram? Are they seeking adventure? Or is it a combination of the two? "Social Parks" follows three millennials through national parks like Zion, The Grand Canyon, and Rocky Mountain in search of an answer.
ContributorsCutlip, Joshua Dean (Author) / Craft, John (Thesis director) / Emmert, Charles (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The automotive industry is a staple of the U.S. economy, an international job generator and a leader in research and innovation. Cars have symbolized freedom and independence for generations. But to Millennials, they represent additional payments and crowded parking lots. Millennials are the largest generational cohort and wield considerable buying power. This thesis used case studies and elite interviews to examine Millennials' buying habits and how automotive marketers can reach this audience. The project found that life events, such as moving into the suburbs or having a family, are what motivate Millennials to buy cars. When they do purchase vehicles, Millennials strive to balance the need for practicality with the desire to purchase aspirational brands. Automakers that support Millennials during their consumer research and position their cars as a supplement to the Millennial lifestyle tend to resonate with the generation.
ContributorsSitter, Katherine Faith (Author) / Barrett, Marianne (Thesis director) / Edsall, Larry (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05