Matching Items (13)
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- All Subjects: Supply Chains
- Creators: Department of Finance
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
The coffee industry is enormous and has grown around the world. Today, 125 million people depend on coffee production for their livelihood, and coffee is consumed in every part of the globe. Arizona State University, the largest public university in the United States, gathers a large number of coffee drinkers as college students become dependent on caffeine in order to perform their best in multiple facets of their hectic lives. Researchers realized that there is still a gap that has not been filled in the Tempe retail coffee market. Thus, the objective of this project is to conduct a detailed research on the retail coffee industry, and to craft a profitable business plan for a coffee shop in the Vista del Sol community. The researchers utilized both quantitative and qualitative analysis tools. All survey results, calculations, and maps can be found in the appendices and the Excel file.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.
ContributorsJiang, Yichun (Co-author) / Yin, Jiangting (Co-author) / Oke, Adegoke (Thesis director) / O'Neill, Dan (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The key to success is hard work and determination. Achieving success is always under construction. This project began as a simple analysis of the firm's progress, as at the time it was in desperate need of new clients and a marketing strategy to strengthen its visibility on campus.Through this evaluation, our team found that the firm was in an abysmal state and the previously noted problems were not the only issues of concern. From our research we found that in order for the firm to grow and become a successful student run consulting firm, there are several interorganizational issues that need to be understood and addressed. The intention of New Venture Group and the Consulting Scholars academic program is to provide students the opportunity to garner practical learning experiences. These potential opportunities are not taken full advantage of because of the afflicting problems that exist. The purpose of this thesis is to understand what problems exist within the firm and the next steps that should be taken to resolve them.
ContributorsBaskin, Connor (Co-author) / Farr, Austin (Co-author) / Chou, Alexandra (Co-author) / Laub, Jeffrey (Thesis director) / Taylor, Todd (Committee member) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / School of International Letters and Cultures (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis seeks to examine a nascent topic pertinent to the future of investment reporting to participants in global capital markets: cryptocurrency reporting. In the age of investor freedom, low to zero brokerage fees, and digital ‘do-it-yourself’ investing, many investors and investing platforms have adopted the use of digital currencies. Since its inception in 2009, cryptocurrency has been surrounded by controversy, which impacted financial institutions holding it, companies using it in transactions, and investors trading it. With cryptocurrency’s inherent volatility and relatively little accounting guidance, these stakeholders have faced difficulty in making capital allocation decisions, properly recording their holdings and transactions, and learning how to engage in activities involving cryptocurrency. Moreover, cryptocurrency has caught the attention of market regulators due to these same factors.
Our project directly addresses this topic and explores the accounting implications of using cryptocurrency based on currently available authoritative and non-authoritative guidance. We further examine the need for authoritative reporting guidance, the regulatory bodies responsible for prescribing reporting guidance, and potential recommendations for future accounting standards. We begin by defining cryptocurrency and distinguishing it from other digital assets in Section 2. In Section 3, we discuss the risks presented by digital currencies and their inherent volatility. In Section 4, we describe the ways in which businesses currently use, treat, and interact with cryptocurrency from both transactional and accounting perspectives. In Section 5, we review, consolidate, and present the current guidance on digital currencies from the Big 4 accounting firms. In Section 6, we investigate the cryptocurrency disclosures of five large public US companies through an analysis of their annual reports. In Section 7, we research the FASB and SEC and their standard-setting processes to determine which organization is best suited to provide guidance on cryptocurrency reporting. As part of this task, we consider the role of these two regulatory agencies, their views and attitudes toward cryptocurrencies, and their jurisdictions over this area of financial reporting. This examination involves regulatory and public policy research, to understand the standard-setting process within the applicable regulatory body. Finally, in Section 8, we directly engage in the standard-setting process by drafting a comment letter to the FASB which includes the results of our research, the necessity (or lack thereof) for authoritative reporting guidance, and key issues that the Board should consider.
ContributorsCady, Kendall (Author) / Hayward, David (Co-author) / Rykaczewski, Maria (Thesis director) / Golden, Russell (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2022-05