Filtering by
ews outlet. I also gathered information from elementary, middle, high-school, and college students. Having a different variety of ages, helped me gage the influence media has on its consumers so that I could draw an accurate conclusion.
The American government does not come without its fair share of problems, though it will often utilize different forms of propaganda in order to distract from those problems. This thesis sought to expose the Peace Corps as one of the most overlooked, but successful, forms of America’s propaganda. Research questions created for this study are as follows: What were the driving forces behind the Peace Corps’ creation? What are the qualifications necessary for a host country to partner with the Peace Corps, and what relevant assistance did the Peace Corps provide for these host countries? Using sources that retold the Peace Corps’ history, spoke on hegemony, and imperialism, as well as statements from Peace Corps volunteers, the study conducted over months answered the questions above. Results revealed that the Peace Corps ultimately provided more benefit for the United States than the host countries and is a modern-day example of America’s soft-power imperialism.
It's a book about two people from two very different cultures, but have a shared experience growing up. Atinuke is a Nigerian girl who grew up in well-to-do home, but lived with an abusive father. Noah, on the other hand, is a white American boy who also grew up in a model home with very rich parents and a long line of rich ancestors. However, his parents are not on talking terms, his mother is dependent on him for her happiness and he has no relationship with his father. Once the two protagonists break away from their respective prisons, they meet, they learn from each other and they develop a bond.
However, while the general public has a high demand for foreign films, the key player in exporting a film and distributing it into China is the Chinese government and related censorship bodies. Since China is a widely untapped marketplace for foreign filmmakers, it makes sense to enter, and there are three ways a film can do so: a flat-fee export, the revenue sharing, and the co-production model. The flat-fee export model entails a straight export into China, including only a flat price, no sales revenue. The revenue-sharing model is the desired choice for big-budget studios since they get a percentage of the ticket sales in China, but there are only a select few spots that are filled each year. The co-production model is when an American film studio partners with a Chinese production company and they create a film together. This model allows the film be considered domestic, but comes with many stipulations regarding Chinese presence and influence in the film.
For an independent film company looking to expand in the most lucrative international market, the best way to effectively create, market, and distribute a movie in China is to first craft a broad, unique, and attainable mission statement. Once the goals of the company are created, then key factors for success are choosing the best method of entry into the marketplace while adeptly taking the government influence into consideration, hiring locals who have previous experience in the Chinese film industry and have a deep understanding of Chinese history, culture, and the current social trends, and taking advantage of all the avenues that are available to market and distribute the film. Overall, the best options for a small independent film company in America would be to create an animated feature with two versions, or a live-action film featuring prominent Chinese actors. These are the most feasible under the flat-fee model for those with a limited financial budget, or a co-production approach for those interested in a more long-term investment plan with China.
Overall, there are many moving parts and aspects to consider when entering the Chinese movie marketplace, and this research and suggestions are geared towards making sure that if going to China is possibility, then this information provides the best tools and resources to ensure that venture is a success.
Milk has long played an important role in American society and remains a popular staple of many Americans’ diets. Yet, despite its long standing popularity, the role of milk within American society has begun to develop new meaning in recent years. This paper aims to understand the symbolism that today’s Americans ascribe to milk. Academic journal articles, advertising campaigns, online articles, and government policy pertaining to milk were researched in order to identify the themes that characterize consumers’ perceptions of milk. In recognition of the diverse types of milk that are now accessible to many Americans, this paper uses the word “milk” to refer to cow-derived, fluid (liquid) dairy unless otherwise specified. This research reveals eleven principal themes that describe consumers’ perceptions of milk: milk symbolizes health, American values, is associated with athleticism, is unhealthy, is not preferable to plant-based alternatives, is bad for the environment, is animal cruelty, represents white supremacy, is anti-feminist, is reflective of consumer lifestyles, and there is a general trend of consumers being uninformed about the milk that they consume. This research helps to understand consumers; therefore, this research can be used to help dairy-related industries shape their business strategies and target their customer segment and to help policymakers design effective dairy-related policies. Furthermore, this paper invites further research to identify the consumers that hold the beliefs this research describes, and the extent to which these consumers share said beliefs.