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- Creators: Barrett, The Honors College
- Creators: Kavazanjian, Edward
- Creators: Allenby, Braden
- Creators: Cadillo – Quiroz, Hinsby
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
Every season from September to March in Taiji, Japan, around 23,000 dolphins, and other small cetaceans are slaughtered or sold to dolphinariums in the name of a 400-year-old tradition. The word ‘tradition’ is often used to rationalize and justify the terrible acts of animal cruelty, as seen in many countries such as bullfighting in Spain, fox hunting in Britain, Thanksgiving in America, and drive hunting in Japan. However, just because something is deemed as a tradition, does not mean it should not be challenged and judged against the standards of morality. Whale and dolphin hunting has stopped becoming a proud cultural tradition of small-scale subsistence whaling and has become a business run on wholesale slaughter and the exploitation of another species. The disconnect between the past and present has led to an evil distortion of the past.
However, this event cannot simply be explained by blaming solely greed and selfishness for driving this long-lasting tradition. By analyzing poems by Misuzu Kaneko, early hunting methods, memorial services, and graves built in the past and comparing them to the current hunting methods, dolphin shows, and the Taiji Whale Museum, one can determine the variety of factors driving these actions and find the point in time when the intentions of these practices shifted. By having a better understanding of the past and the present, one can follow a once-proud tradition becoming a source to justify unethical and cruel behavior.
Globalization, characterized by growing interdependence between countries on goods and services as a result of technological advances in society, has brought about immense change in the formation of culture. This phenomenon has gone beyond the market itself, reflecting changes in consumption patterns, shifting the way food is consumed (Labonté and Schreker 2007a: 1). When cultures start to intermingle in this context, what is considered traditional today? Traditional foods are generally characterized by the passing of cultural knowledge from one generation to the next. However, the concept of traditional food is dynamic, as it depends on many factors such as the individual who is carrying it out, territory, and time period (Rocillo-Aquino et al., 2021). The focus of this investigation centers on traditional foods in the context of Brazil. Home to 60.1% of the Amazon rainforest and more than 220 indigenous tribes and traditional communities, the country has rich biodiversity and a complicated social-economic background. In the early 90s, with the opening of the market, there was considerable growth in the country’s food imports (Moura & Mendes, 2012). As a result, globalization in the Brazilian context has brought about a change in the country’s food production industries through political, technological, and economic forces that have led to a population’s change of consumption and habits, all of which affect traditional methods of production and consumption (Valduga, & Minasse, 2020). These factors are what contribute to the line between traditional flavors and interpretations becoming progressively more blurred with time (Rezende & Avelar, 2012). Food is a principal actor in what shapes society 's identity and relationship with the world. While the standardization of food practices has facilitated life in contemporary society in various ways, mainly influenced by the need for time, practicality, and efficiency, it also poses a challenge by disrupting cultural traditions, heritage, and health. The quotation, “Ou seja a saúde do homem depende da sua alimentação, que por sua vez, é baseada nas tradições culturais e nos alimentos disponíveis na região onde vive”*, exemplifies the relationship between society, culture, and food underscoring how human health relies on dietary habits rooted in cultural traditions and the locally available foods (Moura & Mendes, 2012, p.1). This results in a noticeable tension between commercial and traditional goods where quality and culture are replaced with practicality and efficiency. In an increasingly homogenized food landscape emerges the question: why should society be preserving these methods if they are being lost to market forces? With the aim of clarifying this question, this project investigates the role traditional food products have in the contemporary Brazilian context, and their adaptation in a globalized environment. To develop a deeper comprehension of how traditional foods have adapted to globalization in Brazil, the investigation utilizes the TEP10 framework. The TEP10 framework is designed to analyze, systematize, and conceptualize the nuances between traditional and modern foods. Within this study, the framework is applied to investigate the Slow Food Indica project centered in Salvador, Bahia, which aims to promote the visibility of food products from regional cooperatives and family producers. The investigation will analyze the food products featured in the project and examine factors that contribute to their categorization as traditional or modern. By shedding light on what discerns traditional and modern foods, the investigation aims to understand how these foods are presented and preserved in the current globalized context.