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Description
This study explores how newspapers framed the weight-loss drugs Xenical®(orlistat) and Alli® (over-the-counter orlistat) during the time period of three months prior to their approvals by the U.S. Food and Drug Administration until one year after each became available on the market. As of June 2011, orlistat is the

This study explores how newspapers framed the weight-loss drugs Xenical®(orlistat) and Alli® (over-the-counter orlistat) during the time period of three months prior to their approvals by the U.S. Food and Drug Administration until one year after each became available on the market. As of June 2011, orlistat is the only weight-loss drug available for long-term use in the U.S. Newspapers are influential sources of information about health issues. Agenda-setting, framing, and priming in news articles can have a powerful effect on public perceptions and behaviors. To conduct the content analysis, researchers first developed a codebook containing variables that described the sources of attribution and the features of each drug. They tested the codebook in a series of pilot tests to ensure inter-rater reliability. The sample of texts for the content analysis, drawn from LexisNexis Academic, contained 183 newspaper articles composed of 85 Xenical articles and 98 Alli articles. The overlap was 25% for inter-rater reliability as well as intra-rater reliability. Frequencies were tabulated using Predictive Analytics SoftWare, version 18.0.3. Results demonstrated that Xenical and Alli were framed differently in some critical ways. For example, there were twice as many quotes from the manufacturer for Alli than for Xenical. Researchers concluded that the reporting on Alli was heavily influenced by the manufacturer's multi-media public relations campaign in the months prior to the market-release date.
ContributorsLehmann, Jessica (Author) / Hampl, Jeffrey S. (Thesis advisor) / Bramlett-Solomon, Sharon (Committee member) / Hall, Richard (Committee member) / Arizona State University (Publisher)
Created2011
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Description

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to document five decades’ worth of my family’s recipes and write a cooking website content strategy report that will be used in the future to create the cooking website. Creating the website preserves the recipes and provides a resource that can be cited and referred to by future generations of my family. The cooking website applied project consists of a website content strategy report, including a social media strategy and website designs, documented recipes and oral histories, content audit, and content analysis.

ContributorsKlemp, Jamie (Author) / Maid, Barry M. (Degree committee member) / Carradini, Stephen (Degree committee member) / D'Angelo, Barbara J. (Degree committee member)
Created2019-04-26
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Description

The purpose of this applied project was to research potential methods for conducting performance and evaluation observations on users of Positive Train Control (PTC) and recommend the most effective measures of performance (MOPs) and measures of efficiency (MOEs) of those users. I conducted a study to collect and analyze what

The purpose of this applied project was to research potential methods for conducting performance and evaluation observations on users of Positive Train Control (PTC) and recommend the most effective measures of performance (MOPs) and measures of efficiency (MOEs) of those users. I conducted a study to collect and analyze what data could be observed and examined most effectively to produce causal explanations of behaviors when utilizing the PTC system. This study was done through literature review, interviews of PTC users and trainers, and through direct observations as I rode on trains watching crews interact with the system. Additionally, I researched several studies on human computer interface (HCI) usability studies of various software applications. Based upon the results, I recommend that direct-participant observations be employed and apply both the system and individual MOPs and MOEs identified in the report to track user’s proficiency. The data collected from these observations can be centralized and used to identify behavioral trends, drive corrective actions, create future policies as well as training content. These observations will address the need to have structured observations which allow observers to focus undistracted on the specific behaviors that affect train operations. This database would also identify employees that may need additional or refresher training.

ContributorsBeitia, Adam (Author) / Lauer, Claire (Degree committee member) / Maid, Barry M. (Degree committee member) / Mara, Andrew (Degree committee member)
Created2018-12-06
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Description

This report details the communication training workshop from inception to implementation. The overall goal of the workshop was to give the company's internal employees the tools necessary to effectively communicate with the organization's external employees. Developing the workshop required first determining the organization's key challenges. From there it was necessary

This report details the communication training workshop from inception to implementation. The overall goal of the workshop was to give the company's internal employees the tools necessary to effectively communicate with the organization's external employees. Developing the workshop required first determining the organization's key challenges. From there it was necessary to identify which of those challenges would be improved through improved communication. The observation method was used to research where communication between internal and external employees commonly broke down. Once the significant communication challenges were identified, the workshop was developed and implemented. This report examines the effectiveness of the workshop in detail and outlines both the successes and the challenges the workshop faced. There are detailed plans to improve the workshop as well as a thorough explanation as to why permanent implementation of Communication Training Workshop will be beneficial to the organization.

ContributorsBailey, Eryn (Author) / Brumberger, Eva (Degree committee member) / D'Angelo, Barbara (Degree committee member) / Maid, Barry M. (Degree committee member)
Created2018-04-30