Matching Items (12)

141025-Thumbnail Image.png

Cooking Website Content Strategy

Description

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to document five decades’ worth of my family’s recipes and write a cooking website content strategy report that will be used in the future to create the cooking website. Creating the website preserves the recipes and provides a resource that can be cited and referred to by future generations of my family. The cooking website applied project consists of a website content strategy report, including a social media strategy and website designs, documented recipes and oral histories, content audit, and content analysis.

Contributors

Agent

Created

Date Created
  • 2019-04-26

132497-Thumbnail Image.png

An Overview of Sustainability in the Hotel Industry: How the World’s Largest Brands are Practicing Sustainability

Description

This study aims to identify the self-reported sustainability goals, practices, and results of the five largest hotel companies that are headquartered in the United States through a comprehensive content analysis

This study aims to identify the self-reported sustainability goals, practices, and results of the five largest hotel companies that are headquartered in the United States through a comprehensive content analysis of each of their websites. The five companies included in the study are Best Western International, Wyndham Hotels and Resorts, Choice Hotels International, Hilton Worldwide, and Marriott International. The main focus centered on the qualitative information they shared about their goals and implemented practices across the hotels owned and operated by each company. In addition, the published qualitative data was analyzed to look at the reported results of their implemented practices. The results showed a large variety in the level of information that was shared by each of the five companies.
Information was examined using thirteen indicators of sustainability. Eight indicators were chosen that represented environmental sustainability, plus five indicators that represent social and economic sustainability. Based on the information analyzed, each company received a score for each indicator according to the level of information disclosed. This created a sustainability scorecard, with Marriott and Hilton scoring the highest, Wyndham and Best Western scoring the lowest, and Choice Hotels falling in the middle .In summary, it was determined that Hilton is reporting at the highest level, based on the measured indicators in addition to receiving external assurance on their disclosed results from implemented practices, The other four companies have further steps they should take to better communicate their sustainable practices and overall commitment to sustainability.

Contributors

Created

Date Created
  • 2019-05

134172-Thumbnail Image.png

Dos and Don'ts: A Content Analysis of Glamour Magazine and Its Messages To Women

Description

This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's

This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's 12 issues from the year of 2016 are analyzed using a framework adapted from previous research on women's magazines. Articles are coded as either positive (feminist, anti-traditional, promotes equality) or negative (anti-feminist, traditional, promotes inequality). Distinct content themes (appearance, dating, home, self-development, career development, politics/world issues, and entertainment) are also examined individually. After the presentation of data, I examine my findings through a feminist lens to determine the nature of the messages being sent to women through the magazine's editorial content, followed by an assessment of the value of women's magazines and how they could potentially shape the beliefs and roles of a 2017 woman. It is found that about half of the articles in Glamour could be considered as having feminist messages, with strong themes of personal choice, individual empowerment, and political involvement or activism in these articles and throughout the magazine. The content also has many blatantly feminist messages, including consistent use of the word itself. Another 40% of the articles are found to be neutral (no clear message to reader), and the remaining are negative. The sexism inherent in these negative articles is critically examined. Finally, the main takeaways of the findings and their ramifications are discussed from both a media consumer and a media producer perspective, with arguments for why it is important to be critical of a magazine's editorial content.

Contributors

Created

Date Created
  • 2017-12

137789-Thumbnail Image.png

Examining Bias in the Media's Coverage of the 2012 Third Presidential Debate: Does a Bias Exist? And if so, Does That Bias Spread Across the Network as a Whole or is it Isolated to a Certain Show?

Description

Examining whether or not a bias exists on individual shows on CNN, FOX News, and MSNBC by using content analysis. Each individual show following the third presidential debate was coded

Examining whether or not a bias exists on individual shows on CNN, FOX News, and MSNBC by using content analysis. Each individual show following the third presidential debate was coded using content analysis, then that information was used to determine whether a bias existed on any of the shows and then whether or not a bias existed across the network as a whole.

Contributors

Agent

Created

Date Created
  • 2013-05

Striking A Pose For Profit: An Investigational Pilot Study of Social Media Heavy Weights

Description

This study examines the relationships between the success of Instagram health and fitness influencers and the images they share. As social media continues to grow as a source of information

This study examines the relationships between the success of Instagram health and fitness influencers and the images they share. As social media continues to grow as a source of information and interconnectedness, the sway influencers hold over their followers and potential consumers grow too. The success of these influencers in gaining followers, motivating opinions and achieving an aesthetic physique, result in monetary gain. On the media site Instagram, influencers with one million followers can garner over $50,000 per sponsored post. Specifically, the research focuses on four Instagram influencers who have over 200,000 followers. The subjects, Amanda Bucci, Nikki Blackketter, Maxx Chewning and Christian Guzman, were selected based on their popularity within the weight lifting community. Together, these influencers have over 400 million followers on Instagram. The study analyzed 32 photos sourced from the influencer's Instagrams. Of the 32 images, 16 were selected as branded content and 16 were selected as candid content. These images were then coded to answer the following research questions: (1) is there a pattern in the visuals weight lifters share, (2) is there a difference between branded or candid content, (3) how do these similarities or lack thereof influence number of Instagram followers and financial success, and (4) what physical dimensions contribute to a weight lifter's success on Instagram? This study uses content analysis to understand the symbolic meaning of texts and visuals. With the findings showing recurrent themes between (1) posture of subject, (2) use of brand affiliation and (3) professional grade photography, we confirm that bodily capital, sponsorship and authenticity are successful tactics used by influencers to generate a following.

Contributors

Created

Date Created
  • 2018-05

The VICS Test: Does Operational Code Analysis Falter for The Populist Right?

Description

Operational code analysis (OCA) is a common method of content analysis within the foreign policy analysis (FPA) literature used to determine the “operational code” of state leaders and, by extension,

Operational code analysis (OCA) is a common method of content analysis within the foreign policy analysis (FPA) literature used to determine the “operational code” of state leaders and, by extension, the foreign policy behaviors of their respective state. It has been tried and tested many times before, on many different world leaders from many different time periods, to predict what the foreign policy behavior of a state/organization might be based on the philosophical and instrumental beliefs of their leader about the political universe. This paper, however, questions if there might be types of politicians that OCA, conducted using the automated Verbs In Context System (VICS), has problems delivering accurate results for. More specifically, I have theoretical reasons for thinking that populist leaders, who engage in a populist style of communication, confound VICS’ analysis primarily because the simplistic speaking style of populists obscures an underlying context (and by extension meaning) to that leader’s words. Because the computer cannot understand this underlying context and takes the meaning of the words said at face value, it fails to code the speeches of populists accurately and thus makes inaccurate predictions about that leader’s foreign policy. To test this theory, I conduct the content analysis on speeches made by three individuals: Donald Trump, Boris Johnson, and Narendra Modi, before and after they became the executives of their respective countries, and compared them to a “norming “ group representing the average world leader. The results generally support my hypotheses but with a few caveats. For the cases of Trump and Johnson, VICS found them to be a lot more cooperative than what I would expect, but it was also able to track changes in their operational code - as they transition into the role of chief executive – in the expected direction. The opposite was the case for Modi’s operational code. All-in-all, I provide suggestive evidence that OCA using VICS has trouble providing valid results for populist leaders.

Contributors

Agent

Created

Date Created
  • 2020

155433-Thumbnail Image.png

Escaping June Cleaver: the domestication of women through advertising

Description

June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential

June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right? This research aims to examine whether the “domesticated woman” is still the prevalent social script provided by American advertisers and to determine if there has been a significant change in how often women are portrayed as having an existence not predicated on the home or domestic duties over time. To accomplish this 1,250 American television commercials, spanning from 1970 to 2016, were gathered and analyzed using critical content analysis via a specially designed test, The June Cleaver Test.

The commercials garnered were further broken down into 11 pertinent categories (Food, Household Goods, ect.) and results from each of these categories were also tracked. The overall results showed that 54.4 percent of commercials failed to show women outside of domestic or caregiving roles. When broken down by decade, not a single decade managed to pass over 50 percent of those commercials sampled using The June Cleaver Test. This means at no point over nearly 5 decades were the sampled commercials able to show women outside of domestic role more than 50 percent of the time. The implications the continued failure rate above 50 percent across the decades shows is that the trope of women as homemakers and caretakers, instead of employed or having other demands outside of the home, is still being mass produced as a cultural norm. Pertinent and prevalent trends, tropes and stereotypes about women and domestic throughout the sample were also noted and discussed. These findings have significant implications for not only the options available to women in society, but also in moving towards a place where women find economic equity and fight for equal respect in their chosen vocations. June Cleaver has not so much left the kitchen; instead she has just updated her wardrobe.

Contributors

Agent

Created

Date Created
  • 2017

155769-Thumbnail Image.png

The theory of narrative conflict

Description

Speculation regarding interstate conflict is of great concern to many, if not, all people. As such, forecasting interstate conflict has been an interest to experts, scholars, government officials, and concerned

Speculation regarding interstate conflict is of great concern to many, if not, all people. As such, forecasting interstate conflict has been an interest to experts, scholars, government officials, and concerned citizens. Presently, there are two approaches to the problem of conflict forecasting with divergent results. The first tends to use a bird’s eye view with big data to forecast actions while missing the intimate details of the groups it is studying. The other opts for more grounded details of cultural meaning and interpretation, yet struggles in the realm of practical application for forecasting. While outlining issues with both approaches, an important question surfaced: are actions causing interpretations and/or are the interpretations driving actions? In response, the Theory of Narrative Conflict (TNC) is proposed to begin answering these questions. To properly address the complexity of forecasting and of culture, TNC draws from a number of different sources, including narrative theory, systems theory, nationalism, and the expression of these in strategic communication.

As a case study, this dissertation examines positions of both the U.S. and China in the South and East China Seas over five years. Methodologically, this dissertation demonstrates the benefit of content analysis to identify local narratives and both stabilizing and destabilizing events contained in thousands of news articles over a five-year period. Additionally, the use of time series and a Markov analysis both demonstrate usefulness in forecasting. Theoretically, TNC displays the usefulness of narrative theory to forecast both actions driven by narrative and common interpretations after events.

Practically, this dissertation demonstrates that current efforts in the U.S. and China have not resulted in an increased understanding of the other country. Neither media giant demonstrates the capacity to be critical of their own national identity and preferred interpretation of world affairs. In short, the battle for the hearts and minds of foreign persons should be challenged.

Contributors

Agent

Created

Date Created
  • 2017

155618-Thumbnail Image.png

Uncovering relationships between sustainable business practice bundles, organizational culture, and performance

Description

Corporations work to reduce their negative impacts on the environment and society by adopting Sustainable business (SB) practices. Businesses create competitive advantages via practices such as waste minimization, green

Corporations work to reduce their negative impacts on the environment and society by adopting Sustainable business (SB) practices. Businesses create competitive advantages via practices such as waste minimization, green product design, compliance with regulations, and stakeholder relations. Normative models indicate that businesses should adopt similar sustainability practices, however, contingency theory suggests that effectiveness of practices depends on the context of the business. The literature highlights the importance of organizational culture as a moderating variable between SB practices and outcomes, however this link has not been empirically examined. This thesis presents the development and testing of a theoretical model, using configuration theory, that links SB practices, organizational culture, and financial performance.

Published frameworks were utilized to identify SB practices in use, and the Competing Values Framework (CVF) to identify dimensions of culture. Data from 1021 Corporate Sustainability Reports from 212 companies worldwide was collected for computerized text analysis, which provided a measure of the occurrence of a specific SB practice and the four dimensions of the CVF. Hypotheses were analyzed using cluster, crosstab, and t-test statistical methods.

The findings contribute significant insights to the Business and Sustainability field. Firstly, clustering of SB practice bundles identified organizations at various levels of SB practice awareness. The spectrum runs from a compliance level of awareness, to a set of organizations aware of the importance of culture change for sustainability. Top performing clusters demonstrated different priorities with regards to SB practices; these were in many cases, related to contextual factors, such as location or sector. This implies that these organizations undertook varying sustainability strategies, but all arrived at some successful level of sustainability. Another key finding was the association between the highest performing SB practice clusters and a culture dominated by Adhocracy values, corroborating theories presented in the literature, but were not empirically tested before.

The results of this research offer insights into the use of text analysis to study SB practices and organizational culture. Further, this study presents a novel attempt at empirically testing the relationship between SB practices and culture, and tying this to financial performance. The goal is that this work serves as an initial step in redefining the way in which businesses adopt SB practices. A transformation of SB practice adoption will lead to major improvements in sustainability strategies, and subsequently drive change for improved corporate sustainability.

Contributors

Agent

Created

Date Created
  • 2017

154243-Thumbnail Image.png

Damaged petals and tenacity: values expressed in fourth generation rap

Description

Employing ethnographic content analysis of 110 top Hip-Hop songs of 2004-2014 from Billboard and BET awards, this study investigated the most popular value themes of 4th generation Hip-Hop music and

Employing ethnographic content analysis of 110 top Hip-Hop songs of 2004-2014 from Billboard and BET awards, this study investigated the most popular value themes of 4th generation Hip-Hop music and compared the messages of female and male rap artists. The 12 most frequently referenced messages included: 1) Celebration of Personal Success (77%), 2) Urban Consciousness, Identity, and Pride (68.8%), 3) Sexual Prowess/Seductive Power (62.1%), 4) Recreational Drug Use (54.9%), 5) Ready and Willing to Become Violent (48.8%), 6) Sexual Objectification (48.2%), 7) Reappropriation of Stigma Labels (36.4%), 8) Drive and Ambition (28.5%), 9) Self-Objectification (28.5%), 10) Struggle and Resilience (20%), 11) Providing Resources in Exchange for Sex (15.1%), and 12) Providing Sex in Exchange for Resources (10.3%). Male and female rap artists expressed similar messages. However, female rap artists were more likely to reappropriate stigma labels, promote self-objectifying lyrics, and depict themselves as providing sex in exchange for resources in their lyrics than were male rap artists. Male rap artists were more likely to sexually objectify others in their lyrics and depict themselves as providing resources in exchange for sex than were their female counterparts. Implications for counseling and suggestions for future research are discussed.

Contributors

Agent

Created

Date Created
  • 2015