Matching Items (8)
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- All Subjects: Event Planning
- Creators: School of Community Resources and Development
Description
While I was brainstorming topics for my thesis project I came across the idea to look at weddings and specifically the wedding planning industry. It is an industry where very little research exists. It is important for the future of the industry to have some academic studies done on the wedding planning industry. When I started this project I was looking to find out about the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner. This could provide valuable insight while possibly shedding light on why some couples use a wedding planner and others do not. The research questions I will try to answer through the survey are: what are the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner from the client perspective versus the planner's perspective. I researched the industry and created a survey that was sent to a group of 15 planners. I hoped to get permission to send my survey to four to six previous clients from each planner. The list of wedding planners came from a board member of the International Special Events Society. If all surveys had been completed it would have given me a client pool of 60 to 80 couples. The problem was that none of the planners were willing to share the client survey with their clients. Therefore, I could not obtain a sufficient number of couples that had previously used wedding planners. I attempted to contact organizations that would have access to brides. I also attempted to reach out on Facebook and through email lists to married people who used wedding planners. None of these methods proved successful in amassing a sufficient number of individuals who used planners for their wedding. The project evolved into an analysis of the assistance options couples have to make big purchases like a wedding and a house. The amount spent on these big purchases varies as well as the time couples have to pay for them. There is also great variation in the kinds of resource's couples have to advise them before making these larger purchases. For example, when a couple is planning their wedding they can hire a wedding planner to assist them or do research on blogs and rely on parents and friends for help and assistance. When a couple prepares to buy a house (or another type of real estate) they will often hire a realtor. There are some resources online for the few couples that choose not to use a realtor, however, at some point they may need to seek a professional to assist with the legal documents. The inspiration behind this thesis was to begin academic research on a young industry where there was none. The profession of "wedding planning" is very new. There is no traditional academic research on the wedding planner as a profession. When the initial surveys and planners did not receive the kind of participation and cooperation needed it was disappointing that this project could not shed light on this young industry. The evolution of this project into a comparison between realtors and wedding planners suggested the potential of where the wedding planning as a profession could be was brought to light. If wedding planners and wedding planning as a profession could evolve to a place of necessity similar to purchasing a house the profession could gain validation and grow. At some point in that evolution, hopefully the profession would be in a better place for academic research and the individuals in the profession may be in a place to be more open to assist in that research. Ultimately getting to the place where a wedding planner is seen as necessary should be the goal for this profession. The amount of money spent, the emotional importance of the commitment and the legal promises involved in having a wedding creates that need but many people do not know this. Couples know very little about the individual costs that make up a wedding. A key problem with this is that it creates disconnect between couples expectations and budgets. If wedding planners could, through their marketing and other efforts, communicate with potential clients that a wedding planner is not a luxury, but a necessity, it would help insure emotional satisfaction and protect the financial investment of the couple and their family.
ContributorsMayberry, Sophia Elizabeth (Author) / Hultsman, Wendy (Thesis director) / Dempsey, Matt (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor)
Created2015-05
Description
Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.
ContributorsNa, Jennifer (Author) / Cheong, Pauline (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
Description
The following business plan is for Classically Designed, an event design and coordination company in the Raleigh-Durham area of North Carolina. All portions (business philosophy, marketing plan, operational plan, financials, etc.) are clearly lined out for immediate use and implementation. Classically Designed will be a business that will have the reputation of honesty, responsibility, and unbelievable imagination. Previous events will shine out of the past to practically sell the business on their own. Clients should get to enjoy their own events as much as their guests and we will strive to make this happen even for the most hands-on event hosts. Customer service should always be of utmost importance so that clients know they are being taken care of and respected by every employee, whether they are with Classically Designed or were simply referred by us. We will be a well-known event company that people use when they want a memorable experience from start to finish for their event.
ContributorsKlaum, Patrice Katherine (Author) / Hoffman, David (Thesis director) / Heywood, William (Committee member) / Coon, Cynthia (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Community Resources and Development (Contributor)
Created2014-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
The following paper will explore The Analysis of Sorority Interactions & Engagement During an Event for the purpose of Barrett, The Honors College Thesis Creative Project. My topic will be explored as a Creative Project with this document being written documentation supporting and explaining the creative project along with research, reason & findings from the event. The event itself stands for the majority of this creative project as that is where this written report gained & sourced its survey results from. An analysis of the event taking place and the attendees themselves created data into the ever-changing event industry. Specifically, a creative project like this shows the importance of events in everyday life especially the need for events post-COVID-19 restrictions.
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
The purpose of this creative project was to spread awareness about the work of various non-profit organizations in the Phoenix community while allowing the public to immediately get involved in their missions. This project was manifested through Give Back Phoenix, which was held on February 2nd, 2019. Give Back Phoenix had three goals: to serve non-profit organizations in the community, to allow community members to experience giving back in a fun and hands-on way, and to help community members connect with organizations for future volunteer opportunities and long-term volunteering commitments.
ContributorsMartin, Mary Caitlin Alice (Author) / Hultsman, Wendy (Thesis director) / Holland Malcom, Jan (Committee member) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The events industry provides an integral service to society but fails to understand and incorporate the three pillars of sustainability. The purpose of this paper is to identify the cause of the lack of awareness and motivation from event managers to make their events more sustainable. Utilizing both dated and recent research papers to understand the gap of awareness, the data demonstrated that there is not a clear understanding of sustainability from a holistic perspective. The most notable issue was the focus on environmental sustainability and the lack of awareness of social and economic sustainability. This paper analyzes one specific event, the Boys & Girls Clubs of Greater Scottsdale, Celebrate Youth Gala, and dives deeper into how the event can be made more sustainable. The findings demonstrated that event managers often are unaware of the sustainable options available to them and the costs associated with them. This paper offered recommendations for event managers and started the necessary conversation to create change within the industry.
ContributorsMertz, Carly (Author) / Goodman, Rebekka (Thesis director) / Schneiderman, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor)
Created2024-05