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This paper uses Facebook as a case study for other technological and social media companies given factors presented by the Digital Age. Three different pillars are used to analyze the company. First an examination of the manipulation of users on Facebook by Russian actors is presented. Next, the paper examines whether Facebook is promoting civic participation for good. Lastly, an analyzation of the rising trend of hate speech and extremists using the site is presented. This examination of Facebook then posed three questions regarding companies in the Digital Age as a whole. The first was "What is the extent of Corporate Social Responsibility in the Digital Age?" The second was, "What special obligations do for-profit companies have when it comes to safeguarding the privacy of individuals, or at least insuring that their stored information does not harm them?". The last question presented was, "How Can the Profit Motive and Corporate Morality Co-Exist in the Digital Age?" The findings of this case study showed that due to different factors that are presented in the Digital Age, these ideals of Corporate Social Responsibility, Privacy and Corporate Morality may be even more challenging to uphold during this Age of Information. Due to this fact, companies such as Facebook have an even greater responsibility to abide by these ideals of Corporate Social Responsibility, Privacy and Corporate Morality. This is because of an even larger potential for negative effects due to technological change. Regardless of the possibility for regulation by government, third-party organization or by the organizations themselves, Digital Age Corporations have the duty to protect their users from harm and maintain these three ideals.
ContributorsBrandt, Madeline (Author) / Zachary, Gregg (Thesis director) / Wetmore, Jameson (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In 2012, Chick-fil-A president Dan Cathy's "came out" about his anti-same sex marriage views, launching an enormous negative backlash across social media networks. To counteract this, former governor Mike Huckabee called on his Facebook fans to support the company on "Chick-fil-A Appreciation Day," both on Facebook and in person. The project examines both the backlash and Appreciation Day on social media networks. Posts on the Appreciation Day Facebook event page and similar posts on Twitter were first broken down in the framework of supportive and oppositional posts and then analyzed in further contexts. Comments on official Chick-fil-A Facebook statuses were then examined in a similar fashion. The research concludes that a strong support system both online and offline were necessary for Chick-fil-A to recover from its backlash. The controversy that ensued is ultimately a case study in the growing influence of Facebook as a tool for small-scale activism.
ContributorsKuiland, Zachary Rico (Author) / Cheong, Pauline (Thesis director) / Szeli, Eva (Committee member) / Lim, Merlyna (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / Department of Psychology (Contributor)
Created2013-05
Description
Background: The purpose of this study was to determine the feasibility of using Facebook as compared to a discussion board in an online, web-based intervention, Fit Minded College Edition-Podcasts (FMCEP), to improve physical activity and self-worth in female college students.
Methods: Participants (n=55) were randomly assigned to either a private Facebook group (FB) or the Fit Minded discussion board (DB) to participate in discussion of health and wellness related podcasts. FMCEP was a 6-week intervention guided by the self-determination theory (SDT) to target autonomy, relatedness and competence. Each week participants were instructed to complete three tasks: (1) listen to an assigned podcast, (2) complete a workbook assignment, and (3) participate in FB or DB online discussion. Participants completed assessments at baseline and post-intervention (6-weeks).
Results: Self-reported physical activity (p=0.032, η2= 0.193) and physical self-worth (p<0.001, η2=0.747) increased significantly over time, but no difference was seen between the groups for both physical activity (p=0.266, η2= 0.056) and physical self-worth (p=0.485, η2=0.024). Website use (measured by mean number of engagements per day, each week) declined across the 6-week intervention in the DB group but was consistent in the FB group.
Conclusion: These findings suggest web-based interventions, guided by SDT, can improve physical activity and physical self-worth among female college students, and the Facebook group may be more feasible and effective. Future studies are needed to optimize web-based physical activity interventions in college females.
Methods: Participants (n=55) were randomly assigned to either a private Facebook group (FB) or the Fit Minded discussion board (DB) to participate in discussion of health and wellness related podcasts. FMCEP was a 6-week intervention guided by the self-determination theory (SDT) to target autonomy, relatedness and competence. Each week participants were instructed to complete three tasks: (1) listen to an assigned podcast, (2) complete a workbook assignment, and (3) participate in FB or DB online discussion. Participants completed assessments at baseline and post-intervention (6-weeks).
Results: Self-reported physical activity (p=0.032, η2= 0.193) and physical self-worth (p<0.001, η2=0.747) increased significantly over time, but no difference was seen between the groups for both physical activity (p=0.266, η2= 0.056) and physical self-worth (p=0.485, η2=0.024). Website use (measured by mean number of engagements per day, each week) declined across the 6-week intervention in the DB group but was consistent in the FB group.
Conclusion: These findings suggest web-based interventions, guided by SDT, can improve physical activity and physical self-worth among female college students, and the Facebook group may be more feasible and effective. Future studies are needed to optimize web-based physical activity interventions in college females.
ContributorsSorteberg, Samantha Fern (Author) / Huberty, Jennifer (Thesis director) / Bruening, Meg (Committee member) / Mailey, Emily (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
There are potential risks when individuals choose to share information on social media platforms such as Facebook. With over 2.20 billion active monthly users, Facebook has the largest collection of user information compared to other social media sites. Due to their large collection of data, Facebook has constantly received criticism for their data privacy policies. Facebook has constantly changed its privacy policies in the effort to protect itself and end users. However, the changes in privacy policy may not translate into users changing their privacy controls. The goal of Facebook privacy controls is to allow Facebook users to be in charge of their data privacy. The goal of this study was to determine if a gap between user perceived privacy and reality existed. If this gap existed we investigated to see if certain information about the user would have a relationship to their ability to implement their settings successfully. We gathered information of ASU college students such as: gender, field of study, political affiliations, leadership involvement, privacy settings and online behaviors. After collecting the data, we reviewed each participants' Facebook profiles to examine the existence of the gap between their privacy settings and information available as a stranger. We found that there existed a difference between their settings and reality and it was not related to any of the users' background information.
ContributorsPascua, Raphael Matthew Bustos (Author) / Bazzi, Rida (Thesis director) / Dasgupta, Partha (Committee member) / Computer Science and Engineering Program (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Social media has become a direct and effective means of transmitting personal opinions into the cyberspace. The use of certain key-words and their connotations in tweets portray a meaning that goes beyond the screen and affects behavior. During terror attacks or worldwide crises, people turn to social media as a means of managing their anxiety, a mechanism of Terror Management Theory (TMT). These opinions have distinct impacts on the emotions that people express both online and offline through both positive and negative sentiments. This paper focuses on using sentiment analysis on twitter hash-tags during five major terrorist attacks that created a significant response on social media, which collectively show the effects that 140-character tweets have on perceptions in social media. The purpose of analyzing the sentiments of tweets after terror attacks allows for the visualization of the effect of key-words and the possibility of manipulation by the use of emotional contagion. Through sentiment analysis, positive, negative and neutral emotions were portrayed in the tweets. The keywords detected also portray characteristics about terror attacks which would allow for future analysis and predictions in regards to propagating a specific emotion on social media during future crisis.
ContributorsHarikumar, Swathikrishna (Author) / Davulcu, Hasan (Thesis director) / Bodford, Jessica (Committee member) / Computer Science and Engineering Program (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In 1996, President Clinton ordered the formation of the Advisory Committee on Human Radiation Experiments (ACHRE), which undertook to evaluate the morality of a myriad of secret and publicized radiation experiments ranging from 1944 to 1974. The goal of this thesis is to analyze the ways in which that committee formed moral evaluations and the extent to which its strategies related to a broader historical and philosophical discourse. Here I attempt to describe two specific techniques of simplification the committee deploys in order to make a retrospective moral analysis possible. Although the techniques comprise specific problems, frameworks, subjective perspectives, and conceptual links, their unifying principle is the field of choices the techniques produce. In the first technique I outline, I argue that by focusing on the problem of historical relativism, the committee gains a platform through which it would be granted flexibility in making a distinction between moral wrongdoing and blameworthiness. In the second technique of simplification I outline, I argue that the committee's incorporation of a principle to reduce uncertainty as an ethical aim allow it to establish new ways to reconcile scientific aims with moral responsibility. In addition to describing the structure of these techniques, I also demonstrate how they relate to the specific experiments the analysts aim to evaluate, using both the ACHRE experiments as well as the Nuremberg Trial experiments as my examples. My hope is not to show why a given committee made a particular moral evaluation, or to say whether a decision was right or wrong, but rather to illustrate how certain techniques open up a field of choices that allow moral analysts to form retrospective moral judgments.
ContributorsCirjan, Cristian (Author) / Hurlbut, Ben (Thesis director) / Humphrey, Ted (Committee member) / Zachary, Gregg (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05
Description
Background: Physical inactivity is a major cause of obesity, hypertension, cardiovascular disease, and diabetes and has become a major public health problem. Physical inactivity is detrimental to one's health, but it has also created a significant healthcare burden. Within the past decade, many health-based interventions have been implemented to encourage physically inactive individuals to adopt a more active lifestyle. These health-based interventions have used social media websites, particularly Facebook, to establish social support between the participants of those interventions. There is currently limited research on this topic. This study aims to add to that literature by exploring strategies to encourage participants of health-based interventions to interact with a Facebook group. Purpose: An exercise and nutrition-based intervention called Athletes for Life (AFL) has been using a Facebook page over the past 2.5 years to establish social support between participants of the program, among other functions. The level of interaction that participants had with the Facebook page has declined over the past year. The objective of this study is to redesign and refine the AFL Facebook page so that it is more appealing and interactive to AFL participants. Methods: Redesigning and refining the AFL Facebook page were achieved through three strategies. The first strategy was to recruit approximately twenty participants to the new AFL Facebook group. The next strategy was to select a participant to become the group champion who would post encouraging content on the Facebook group wall. The final strategy was to maintain the consistency with which participants liked and viewed posts on the group wall. Results: The results of this study showed nine participants joined the group and these participants had a combined total of 62 likes and 110 views on the group wall over an eleven-week period. Participants interacted with the content posted by the Facebook group administrators on a consistent basis, but only one participant posted a recipe to the group wall. Measuring the level of interaction for each individual post was significant because it illustrated that the level of interaction participants had with posts depended on the identity of the posts' author. Conclusions: Future research should test the effectiveness of a Facebook group page for promoting physical activity and implementing the suggestions from study participants to increase Facebook usage.
ContributorsNasef, Amr Sherif (Author) / Crespo, Noe (Thesis director) / Hekler, Eric (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Over the past couple of years, the focus on the prevalence of hate-speech and misinformation on the internet has increased. Lawmakers feel that repealing or reforming Section 230 of the Communication Decency Act is the way to go, considering that the law has been used to protect companies from any liability in the past. In this podcast series, I will be explaining what Section 230 is, how it affects us, and what changes are being proposed. In doing so, I wish to shed a light on how the problems of the internet are not solely in the hands of social media giants and a 26-word long law, but all its users that make up our global community.
ContributorsAvi, Pratyush (Author) / Schmidt, Peter (Thesis director) / Voorhees, Matthew (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Social media has changed the way communities consume their news and while much research has been done on how news organizations have adapted to this phenomenon, not all aspects of social media use for news have been studied. This study analyzes the use of Facebook Live videos in four local Phoenix news stations for the purpose of providing news to the audiences. This thesis is an analysis of 56 videos, 14 videos from each of the four news stations that specifically examined how local newsrooms use Facebook Lives to engage audiences when they are off the air and how they inform the community. Findings provide insight on views, shares, and reactions from each newsroom as well as common themes seen throughout the content.
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
ContributorsMorehead, Mikayla Jordan (Author) / Chadha, Monica (Thesis director) / Kwon, Hazel (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05