Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology.

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be relatively space, water, and pesticide intensive and often have demanding maintenance needs and overhead costs. In addition, many current agricultural practices exhaust land resources disparagingly, leading to irreversible environmental degradation. In an effort to improve agricultural production for those limited by weather and resource constraints while simultaneously increasing sustainability in land, resource and pesticide use, we have created Valleyponics, a hydroponic growth services company centered around creating a minimal farming footprint. The company uses a consultative services approach, leveraging NASA Veggie Growth System Technology to provide solutions to large businesses by automating their agricultural production processes and minimizing resource use year-round. Valleyponics aims to cultivate consultative partnerships which will allow our clients, their communities, and the environment to flourish.

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be relatively space, water, and pesticide intensive and often have demanding maintenance needs and overhead costs. In addition, many current agricultural practices exhaust land resources disparagingly, leading to irreversible environmental degradation. In an effort to improve agricultural production for those limited by weather and resource constraints while simultaneously increasing sustainability in land, resource and pesticide use, we have created Valleyponics, a hydroponic growth services company centered around creating a minimal farming footprint. The company uses a consultative services approach, leveraging NASA Veggie Growth System Technology to provide solutions to large businesses by automating their agricultural production processes and minimizing resource use year-round. Valleyponics aims to cultivate consultative partnerships which will allow our clients, their communities, and the environment to flourish.

In arid environments such as Arizona, agricultural producers are burdened by constraints placed on them by inhospitable weather and limited access to water and fertile soil when attempting to grow produce. Farms in the arid Southwest often have to build greenhouses to overcome such constraints; however, such greenhouses may be relatively space, water, and pesticide intensive and often have demanding maintenance needs and overhead costs. In addition, many current agricultural practices exhaust land resources disparagingly, leading to irreversible environmental degradation. In an effort to improve agricultural production for those limited by weather and resource constraints while simultaneously increasing sustainability in land, resource and pesticide use, we have created Valleyponics, a hydroponic growth services company centered around creating a minimal farming footprint. The company uses a consultative services approach, leveraging NASA Veggie Growth System Technology to provide solutions to large businesses by automating their agricultural production processes and minimizing resource use year-round. Valleyponics aims to cultivate consultative partnerships which will allow our clients, their communities, and the environment to flourish.

Polar Hydration is a company whose mission is to combat the risk of dehydration in cold climates and inspire the adventurer with all of us. Through ASU’s Founders Lab and a partnership with NASA, we set out to take NASA patented technology and develop a business plan through gauging public interest via surveys and interviews, and implementing a marketing strategy based on those results. Our product consists of a freeze-resistant hydration pack which uses insulation and electronics to actively heat its water contents and prevent freezing. With outdoor activities, the colder the weather the higher the risk of dehydration. This is due to the intake of colder dryer air as well as it being harder to recognize that you are losing liquids through sweat as it is in warmer climates. In winter sports such as skiing and snowboarding as well as colder conditions for hiking and hunting, this can become a huge problem as water is not readily available. That’s why, at Polar Hydration, we took NASA patented technology to design our freeze-resistant hydration pack. It’s designed like most other hydration packs, consisting of a backpack with a plastic bladder holding water and straw to drink from, but with additional layers of insulation and electronics to prevent water from freezing. With this, we will combat dehydration and inspire the adventurer within all of us.

Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking system to be licensed by NASA technologies. Over the last 9 months, Secure Point has made steps to identify a target market, reach out to potential partners, develop a website, create a marketing strategy, and generate traction with the help of the Founder’s Lab at Arizona State University as well as the highly-experienced business catalysts who have provided guidance along the way. The following report will go into detail to cover our entrepreneurial journey to validate an idea and generate traction.

Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking system to be licensed by NASA technologies. Over the last 9 months, Secure Point has made steps to identify a target market, reach out to potential partners, develop a website, create a marketing strategy, and generate traction with the help of the Founder’s Lab at Arizona State University as well as the highly-experienced business catalysts who have provided guidance along the way. The following report will go into detail to cover our entrepreneurial journey to validate an idea and generate traction.