The Psyche mission is based in a search for knowledge, to understand more about our Earth, our solar system, and the Universe. If scientists are right, we’ll be able to get a glimpse of the Earth’s inner workings unlike we’ve ever seen before. Educating ourselves and pursuing new knowledge is…
The Psyche mission is based in a search for knowledge, to understand more about our Earth, our solar system, and the Universe. If scientists are right, we’ll be able to get a glimpse of the Earth’s inner workings unlike we’ve ever seen before. Educating ourselves and pursuing new knowledge is incredibly important - never stop exploring and never stop asking questions. Patagonia and Psyche share the same values. They care about people, the planet and both strive for a better world everyday. Be it through the advancement of knowledge or the efforts here on earth to better the lives of millions. Together we can excite the public about this mission, engender curiosity, and tie both stars above us to the earth below us.Our campaign is titled “Education through Exploration”, and we hope it engenders curiosity in everyone. This campaign includes a variety of different assets including huge banners for marketing ,a mini documentary about why we choose Patagonia, and a clothing line to excite the public about the Psyche mission. With the Patagonia + Psyche collaboration we wanted to release a Psyche inspired clothing line to help promote the mission. Some of Patagonia’s top selling items would be released in limited edition Psyche colors and a portion of the proceeds would help support STEM education. We hope that buying these products would help educate the importance of space and earth exploration and STEM education and research. Concern that results from outdoor recreation can lead to increased involvement in environmental issues.
Throughout the course of American history, our country has prided itself on individualism. From Manifest Destiny to the American Dream, American society is rooted in individuals’ ability to pull themselves up by their bootstraps: free from the expectations and limitations of societal obligations. In fact, America is considered the most…
Throughout the course of American history, our country has prided itself on individualism. From Manifest Destiny to the American Dream, American society is rooted in individuals’ ability to pull themselves up by their bootstraps: free from the expectations and limitations of societal obligations. In fact, America is considered the most individualistic nation on the planet. Individualism pervades the thoughts, feelings, and actions of Americans. The COVID-19 pandemic shows how individualism led some Americans to view masks and lockdowns as violations of their individual freedoms, and research indicates that our current trend of hyper-individualism could be a significant influence on our latency responding to climate change. To begin solving these collective problems, we cannot only focus on “what can I do”; we have to focus on “what can we do.”
