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Description
The Psyche mission is based in a search for knowledge, to understand more about our Earth, our solar system, and the Universe. If scientists are right, we’ll be able to get a glimpse of the Earth’s inner workings unlike we’ve ever seen before. Educating ourselves and pursuing new knowledge is incredibly important - never stop exploring and never stop asking questions. Patagonia and Psyche share the same values. They care about people, the planet and both strive for a better world everyday. Be it through the advancement of knowledge or the efforts here on earth to better the lives of millions. Together we can excite the public about this mission, engender curiosity, and tie both stars above us to the earth below us.Our campaign is titled “Education through Exploration”, and we hope it engenders curiosity in everyone. This campaign includes a variety of different assets including huge banners for marketing ,a mini documentary about why we choose Patagonia, and a clothing line to excite the public about the Psyche mission. With the Patagonia + Psyche collaboration we wanted to release a Psyche inspired clothing line to help promote the mission. Some of Patagonia’s top selling items would be released in limited edition Psyche colors and a portion of the proceeds would help support STEM education. We hope that buying these products would help educate the importance of space and earth exploration and STEM education and research. Concern that results from outdoor recreation can lead to increased involvement in environmental issues.
ContributorsOzair, Daniella Leah (Co-author) / Peterson, Kyle (Co-author) / Sanft, Alfred (Thesis director) / Montgomery, Eric (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Psyche is both the name of an asteroid orbiting the Sun between Mars and Jupiter — and the name of a NASA space mission to visit that asteroid, led by Arizona State University. The mission was chosen by NASA on January 4, 2017 as one of two missions for the agency’s Discovery Program, a series of relatively low-cost missions to solar system targets. The Psyche spacecraft is targeted to launch in summer 2022 and travel to the asteroid using solar-electric (low-thrust) propulsion, arriving in 2026, following a Mars flyby and gravity-assist in 2023. After arrival, the mission plan calls for 21 months spent at the asteroid, mapping it and studying its properties. Once the spacecraft arrives at the asteroid in 2026, plans call for it to spend 21 months at the asteroid, performing science operations from four staging orbits, which become successively closer.
As a graphic design student, I have been tasked in developing an app for Psyche in efforts to inform the public, raise awareness, and keep eyes on the mission. I teamed up with ASU computer science majors to create a fully functioning app based on Psyche to provide a fun and interactive way to learn about the mission. To expand the range of ASU student competitions, we created five additional Psyche programs for various STEM majors to take part in. Each new competition will have their own branding, advertising, and social postings. A website has also been made to make it easy for students to get involved, keep track of dates, and sign up for the various competitions. To spread awareness of the new ASU Psyche competitions, a poster series was created with different designs for each major in efforts to advertise the various events. Other designs, such as T-shirts, stickers, and social media postings were implemented to keep awareness up and attract new competitors.
As a graphic design student, I have been tasked in developing an app for Psyche in efforts to inform the public, raise awareness, and keep eyes on the mission. I teamed up with ASU computer science majors to create a fully functioning app based on Psyche to provide a fun and interactive way to learn about the mission. To expand the range of ASU student competitions, we created five additional Psyche programs for various STEM majors to take part in. Each new competition will have their own branding, advertising, and social postings. A website has also been made to make it easy for students to get involved, keep track of dates, and sign up for the various competitions. To spread awareness of the new ASU Psyche competitions, a poster series was created with different designs for each major in efforts to advertise the various events. Other designs, such as T-shirts, stickers, and social media postings were implemented to keep awareness up and attract new competitors.
ContributorsZeitler, Courtney Elizabeth (Author) / Sanft, Al (Thesis director) / Montgomery, Eric (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05