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The Korean Wave from a Global Perspective

Description

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness…

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.

ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)

Created2018-05

The Evolving Journalist

Description

Abstract The intent of this research is to understand what it means to be a journalist in the 21st century. As technology continues to advance at an accelerated pace, industries must adapt in order to sustain business and keep people employed. Journalism is a field that has struggled to find…

Abstract The intent of this research is to understand what it means to be a journalist in the 21st century. As technology continues to advance at an accelerated pace, industries must adapt in order to sustain business and keep people employed. Journalism is a field that has struggled to find a way to monetize the services it provides with the overwhelming abundance of information that is now accessible for anyone on the Internet. As a result, journalism has expanded to become more than a source for news and information; it is an area of interest, topic of discussion, and connector for both consumers and producers to create, interact with, share, and engage in. The goals for this study are focused around three main research questions that aim to uncover differences in the journalism field today compared to 10-20 years ago, what skills and traits are required for students to become journalists in the 21st century, and how this data and information should affect journalism education. 1. How does the change from tradition mediums to digital change journalism jobs? 2. What skills and traits are required for students to become successful journalists? 3. How should this data affect journalism education? The research for this thesis was collected using a variety of methods including observation, interviews, and surveys from a sample data population of journalism students, recent journalism graduates, journalism professors and professionals from the Walter Cronkite School of Journalism and Mass Communication. While there are many ways to interpret and analyze why and how the journalism field has changed, most of the research uncovers what young journalists moving forward in the field can do to prepare for the changes they will face in the future. While striving to uncover what the most important traits for young journalists to have entering the journalism field today, the data showed the answer varied depending on the individual. Across all three categories of the data sample of students, graduates, and professionals/professors, honesty, curiosity, and hardworking were important traits needed to be successful in the journalism field. According to the sample of data recorded in the survey, writing was the number one skill journalists need to be successful in the 21st century. This study also revealed how the evolution of the journalism field allows opportunities for new ideas and innovation for journalism education. According to interviews with professors and professionals, journalism education should focus on a hands-on learning approach that spans across multiple disciplines like business, design, communication, technology, science, etc. Because it is important for journalists to be multi-disciplinary in their field, journalism schools must teach multi-disciplinary skills and allow for new ideas and creativity in media innovation.

ContributorsWong, Lauren Alaine (Author) / Silcock, Bill (Thesis director) / Gilger, Kristin (Committee member) / Blatt, Rebecca (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)

Created2015-05

The Mental Health of Journalists

Description

Journalists' increased and continuous exposure to trauma on the field is seldom talked about with the depth it requires. The DART Center for Journalism and Trauma, established in 1999 at Columbia Journalism School, has contributed valuable information concerning reporting trauma and mental disorders in the journalism field. Studies show that…

Journalists' increased and continuous exposure to trauma on the field is seldom talked about with the depth it requires. The DART Center for Journalism and Trauma, established in 1999 at Columbia Journalism School, has contributed valuable information concerning reporting trauma and mental disorders in the journalism field. Studies show that 80 to 100 percent of journalist have been exposed to work-related trauma. The most common traumatic events that journalist experience are automobile accidents, fires, murder, mass casualties, war and disaster. But exposure to work-related trauma comes with a price: At least 59 percent of journalists are living with mental disorders. The most prevalent disorder, anxiety, is broken down into several categories: phobias, general anxiety disorders, social anxiety, obsessive compulsive disorders and panic disorder. Common symptoms are anxiety, grief, and depression. In this short series, I examine why reporters stay in journalism despite the risk of exposure to trauma, what trauma means to them, how they cope during times of grief, and measures that can be taken to start a conversation. I interviewed five media professionals - a freelance photojournalist, azcentral.com sports columnist, New York Times national correspondent, and director of communications at Clean Energy for a Healthy Arizona. All discussed what it means to be a reporter at risk of traumatic exposure in the field.

ContributorsCunningham, Desiree (Author) / Saucier, Fernanda (Thesis director) / Department of Management and Entrepreneurship (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)

Created2018-05

Description

In journalism school, reporters learn to be unbiased, impartial and objective when covering a story. They are to stay neutral and detached from their reporting. However, this standard has become unrealistic and unachievable for many journalists. "Inside Objectivity" is a five-episode podcast that focuses on what journalistic objectivity looks like in…

In journalism school, reporters learn to be unbiased, impartial and objective when covering a story. They are to stay neutral and detached from their reporting. However, this standard has become unrealistic and unachievable for many journalists. "Inside Objectivity" is a five-episode podcast that focuses on what journalistic objectivity looks like in the 21st century. In this podcast, you will hear from journalists, scholars, historians, researchers and a news consumer. These guests will provide their thoughts regarding journalistic objectivity and whether this ethical standard needs to be modified. To listen to the episodes and learn more about the podcast, visit insideobjectivity.com.

ContributorsManeshni, Autriya (Author) / Nikpour, Rodmanned (Thesis director) / Russell, Dennis (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Psychology (Contributor)

Created2023-05

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