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- Creators: Branaghan, Russell
Description
Although there are many forms of organization on the Web, one of the most prominent ways to organize web content and websites are tags. Tags are keywords or terms that are assigned to a specific piece of content in order to help users understand the common relationships between pieces of content. Tags can either be assigned by an algorithm, the author, or the community. These tags can also be organized into tag clouds, which are visual representations of the structure and organization contained implicitly within these tags. Importantly, little is known on how we use these different tagging structures to understand the content and structure of a given site. This project examines 2 different characteristics of tagging structures: font size and spatial orientation. In order to examine how these different characteristics might interact with individual differences in attentional control, a measure of working memory capacity (WMC) was included. The results showed that spatial relationships affect how well users understand the structure of a website. WMC was not shown to have any significant effect; neither was varying the font size. These results should better inform how tags and tag clouds are used on the Web, and also provide an estimation of what properties to include when designing and implementing a tag cloud on a website.
ContributorsBanas, Steven (Author) / Sanchez, Christopher A (Thesis advisor) / Branaghan, Russell (Committee member) / Cooke, Nancy J. (Committee member) / Arizona State University (Publisher)
Created2011
Description
A literature search revealed that previous research on the Attentional Blink (AB) has not examined the role of salience in AB results. I examined how salience affects the AB through multiple forms and degrees of salience in target 1 (T1) and target 2 (T2) stimuli. When examining increased size as a form of salience, results showed a more salient T2 increased recall, attenuating the AB. A more salient T1 did not differ from the control, suggesting the salience (increased size) of T2 is an important factor in the AB, while salience (increased size) of T1 does not affect the AB. Additionally, the differences in target size (50% or 100% larger) were not significantly different, showing size differences at these intervals do not affect AB results. To further explore the lack of difference in results when T1 is larger in size, I examined dynamic stimuli used as T1. T1 stimuli were presented as looming or receding. When T1 was presented as looming or receding, the AB was attenuated (T2 recall at lag 2 was significantly greater). Additionally, T2 recall was significantly worse at lags three and four (showing a larger decrease directly following the attenuated AB). When comparing looming and receding against each other, at lag 2 (when recall accuracy at its lowest) looming increased recall significantly more than receding stimuli. This is expected to be due to the immediate attentional needs related to looming stimuli. Overall, the results showed T2 salience in the form of size significantly increases recall accuracy while T1 size salience does not affect the AB results. With that, dynamic T1 stimuli increase recall accuracy at early lags (lag 2) while it decreases recall accuracy at later lags (lags 3 and 4). This result is found when the stimuli are presented at a larger size (stimuli appearing closer), suggesting the more eminent need for attention results in greater effects on the AB.
ContributorsLafko, Stacie (Author) / Becker, Vaughn (Thesis advisor) / Branaghan, Russell (Committee member) / Gray, Robert (Committee member) / Arizona State University (Publisher)
Created2019