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- All Subjects: Gothic
- All Subjects: Business Data Analytics
- Creators: Fette, Donald
- Creators: Arora, Hina
- Member of: Theses and Dissertations
In this essay, I set out to explore and analyze how Shirley Jackson’s The Haunting of Hill House, and the character of Eleanor Vance in particular, disrupts and redefines the traditional conventions of the Female Gothic within the context of the 20th century. I utilize Tania Modleski's gendering of Freud's theory of psychoanalysis in her exploration of the ‘Female Uncanny,’ arguing that the source of the Uncanny in the Female Gothic can be found in the "fear of being lost in the mother." I argue that Jackson's complex personal life, including her fraught relationship with her mother and her difficult marriage with literary critic Edgar Hyman, color her fiction and the primary motivations of her protagonist, Eleanor Vance. I also outline the traditional structure of the Gothic novel and the heroine's journey. With the necessary context provided, I then explain how Eleanor Vance’s character rejects these Gothic traditions and ushers in a new era of Female Gothic fiction.
A collection of storyboards for a graphic novel adaptation of Edgar Allan Poe's "The Oval Portrait." These are drawn in a horror comic style and explore the gothic themes present in "The Oval Portrait" in a visual manner.
This creative project is a short story in the Gothic genre followed by an explanation of certain literary elements and decisions. The Gothic genre often explores supernatural and uncomfortable topics that can challenge the reader’s perception and understanding of the world. Through this means of storytelling, authors are given the opportunity to connect the supernatural with complex and sensitive topics that may be difficult or even taboo to speak about in certain locations and time periods. In this thesis, I embrace the traditions of the Gothic-genre with a story that focuses on the issues prevalent today. The years 2020 and 2021 have been unprecedented times for humanity. Technology continues to grow at an alarming rate, suicide rates of young people have been on the rise for years, and a global pandemic has people adapting to all new ways of living. During these ever changing times, it is the Gothic that may provide guidance through these uncertainties by shedding light on the problems that will plague humanity both today and tomorrow. The story follows an outcast from society who aids in the creation of a divine monster, and the consequences that follow.
This story is a gothic-themed narrative which represents the amalgamation of two academic fields: creative writing and psychology. Told from the perspective of the main character, Euanthe, the focus of the story is to provide the reader with a recounting of a moment in her life as she contemplates her existence as a vampire. Set in a decaying gothic city, this is an excerpt of a more extensive narrative and is intended to serve as a self-contained piece within a larger story. Sources such as folk tales, historical accounts of vampirism, popular literature, religious beliefs, and architectural symbolism were all influences that contributed to the conceptualization of the story and its themes.
Through research from case studies and professional interviews, it can be shown that those who fail and become victim to the e-commerce giants are those who do not allocate enough budget and resources to allow e-commerce to succeed; they do not correctly utilize data throughout the creation of their e-commerce site nor their marketing, have a vast lack of knowledge, and ultimately do not adapt to trends in e-commerce.
E-commerce giants are those who lead in the world-wide e-commerce revolution. They have entered a market and have caused/are continuing to cause instability for those who have not adapted or changed. These e-commerce giants do not have to be “giant” in size; rather, they are making giant changes that allow them to be successful within the industry. They are the prime examples of how e-commerce and data-driven marketing can be successful.
My research shows in order to successfully practice e-commerce, companies must adapt the best practices shown by these giants: owning your data, developing a strong budget for data-driven marketing, investing in the technology and people needed to implement a sound strategy, training employees in basic data, utilizing data in all aspects of marketing, creating an easy online experience that using AB Testing, hosting post mortem meetings to identify successes and failures, understanding your customers, creating the appropriate customer segmentation, nixing the “one fits all” strategy, and never getting too comfortable. If a company is stagnant, they are behind.