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- Creators: Department of English
Description
The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.
ContributorsPierce, Ellen (Author) / Jacoby, Jim (Thesis director) / Himberg, Julia (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Astrobiology, as it is known by official statements and agencies, is “the study of the origin, evolution, distribution, and future of life in the universe” (NASA Astrobiology Insitute , 2018). This definition should suit a dictionary, but it may not accurately describe the research and motivations of practicing astrobiologists. Furthermore, it does little to characterize the context in which astrobiologists work. The aim of this project is to explore various social network structures within a large body of astrobiological research, intending to both further define the current motivations of astrobiological research and to lend context to these motivations. In this effort, two Web of Science queries were assembled to search for two contrasting corpora related to astrobiological research. The first search, for astrobiology and its close synonym, exobiology, returned a corpus of 3,229 journal articles. The second search, which includes the first and supplements it with further search terms (see Table 1) returned a corpus of 19,017 journal articles. The metadata for these articles were then used to construct various networks. The resulting networks describe an astrobiology that is well entrenched in other related fields, showcasing the interdisciplinarity of astrobiology in its emergence. The networks also showcase the entrenchment of astrobiology in the sociological context in which it is conducted—namely, its relative dependence on the United States government, which should prompt further discussion amongst astrobiology researchers.
ContributorsBromley, Megan Rachel (Author) / Manfred, Laubichler (Thesis director) / Sara, Walker (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / School of Earth and Space Exploration (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12