Matching Items (15)
187483-Thumbnail Image.png
Description本文旨在研究我国高尔夫球场在经营管理中对于会员制的选择以及渠道促销对于球场的盈利影响。在高尔夫球场的经营和发展中,会员制是球场经营中最常见的模式,但是在我国300多家高尔夫球场的经营中,还有20%左右的球场选择不采用会员制经营。本文第一部分拟基于我国高尔夫球场的相关数据和Logit模型分析了会员制选择的影响因素,结果表明,球场所在地GDP会显著正向地影响会员制的选择,而所在地人口数和日照时数则会正向影响其会员制的选择。在球场的经营过程中,为了更好地实现长期经营和盈利的目标,球场通常会选择不同渠道进行促销,本文第二部分通过广州仙村国际高尔夫球场2020年的经营促销数据,采用多元回归模型分析渠道(携程、高协和铁马)促销在其球场营销经营中扮演的角色。研究发现,渠道促销确实能显著正向地促进球场的下场数,在不考虑星期变量的情况下,携程的促销效果要优于其他两个渠道。此外,渠道促销的效果(相较于星期一)在星期二时是最大的,说明在星期二进行促销活动的效率最高。与此同时,三个不同的渠道在5、9和12月份均具有正向的影响,而7月份、10月份和11月份则都具有负向的影响,表明渠道促销确实有着一定的周期特征,球场在经营中可以充分利用渠道促销的月度特征谋取更多的收益。 综上所述,我国高尔夫球场在营销经营管理中,确实需要适时的采用渠道促销提升自身的经营情况,但是考虑到不同渠道在不同月度和周度具有不同的促销效果,因此,球场在促销时,需要尽量选择具有正向影响的月份和周内某天,从而获取最佳的促销效果。
ContributorsLi, Hongjin (Author) / Shao, Benjamin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Dong, Xiaodan (Committee member) / Arizona State University (Publisher)
Created2023
158219-Thumbnail Image.png
Description

This study aimed to investigate the effects of specific macronutrient feedings on competitive golf performance and perceived levels of fatigue and alertness. Participants played three, nine hole rounds of golf, consuming an isocaloric beverage as a control (CON), with the addition of carbohydrate (CHO), or combination of protein and carbohydrate

This study aimed to investigate the effects of specific macronutrient feedings on competitive golf performance and perceived levels of fatigue and alertness. Participants played three, nine hole rounds of golf, consuming an isocaloric beverage as a control (CON), with the addition of carbohydrate (CHO), or combination of protein and carbohydrate (COM). Physiological and performance measurements were taken before, during, and following each nine hole round. Performance measurements include driving accuracy (DA), driving distance (DD), iron accuracy (IA), chipping accuracy (CA), and putting accuracy (PA). Pre-golf hydration status (urine specific gravity [USG]) and Sweat Rate during golf performance showed no significant differences between trials. All nine hole rounds were performed in ~2 hours. Environmental conditions were similar for all three testing days (mean WBGT=10.946). No significant differences were seen in Driving Distance, Driving Accuracy, and Iron Accuracy for all nine holes between groups receiving different macronutrient feedings. Chipping Accuracy was significantly better in CON trial compared to CHO (p=0.004) and COM (p=0.019). No significant differences were seen in putting make percentages. COM trial significantly lowered Perceived Levels of Fatigue (p=0.019) compared to CON. The CHO trial showed significant improvements in DA compared to CON (13.7 vs. 44.1, p=0.012) and COM (13.7 vs. 33.6, p=0.004) in the first four holes. In the last five holes, the COM trial showed significant improvements in DA compared to CHO (17.5 vs. 29.7, p=0.007). Low Handicap golfers (3 +/- 3) performed significantly better than High Handicap golfers (14 +/- 3.6) in DD (265 vs. 241, p<0.001), DA (15.0 vs. 29.3, p=0.004), IA (15.2 vs. 25.2, p<0.001), CA (52.0 vs. 61.5, p=0.027), and PA 5ft (64% vs. 40%, p=0.003). High Handicap players showed no significant differences between the three trials for any golf performance measurements. Low Handicap players showed significant improvements in DA for COM trial compared to CON trial (13.6 vs. 27.6, p=0.003). The results suggest that carbohydrates at the start and a combination of carbohydrate and protein is beneficial at the second part of 9 holes to improve golf performance and maintain levels of fatigue, however, it needs to be investigated how this knowledge will relate to playing more holes.

ContributorsThompsett, Daniel James (Author) / Wardenaar, Floris (Thesis advisor) / Der Ananian, Cheryl (Committee member) / Hondula, David M. (Committee member) / Arizona State University (Publisher)
Created2020
131962-Thumbnail Image.png
Description
In this thesis, we analyze the case, Swain, et al. v. Bixby Village, et al., the Ahwatukee Lakes Golf Course case, and the legal findings surrounding it. First, this thesis examines the history of the case and its ongoing litigation. Next, the background information on select definitions and other related

In this thesis, we analyze the case, Swain, et al. v. Bixby Village, et al., the Ahwatukee Lakes Golf Course case, and the legal findings surrounding it. First, this thesis examines the history of the case and its ongoing litigation. Next, the background information on select definitions and other related cases is examined. Finally, this thesis analyzes three main points addressed in the Appellate Court’s Opinion on the case and presents potential next steps and recommendations for an equitable solution on both sides of this and future cases concerning land restricted to golf course use.
ContributorsEngler, Joelle Samantha (Co-author) / Asher, Rebecca (Co-author) / Gammage, Grady (Thesis director) / Stapp, Mark (Committee member) / Cassidy, Delilah (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
132797-Thumbnail Image.png
Description
The On Par Golf team loves and respects the fulfilling game of golf and understands the positive impact it can make in the lives of others. With this in mind, On Par Golf strives to ensure golf ball equipment cost is not a deterrent of play and the game is

The On Par Golf team loves and respects the fulfilling game of golf and understands the positive impact it can make in the lives of others. With this in mind, On Par Golf strives to ensure golf ball equipment cost is not a deterrent of play and the game is accessible to all who wish to enjoy it. To better meet this objective, On Par Golf’s competitive differentiation strategy plan serves as a short-term strategic operational plan to determine business best practices and future courses of action. This plan is designed to be quantifiable and versatile to the changing business environment. Over the next three to five years, On Par Golf will be continuing in its growth stage in the business lifecycle, rapidly expanding to support annual volumes by 2022. This document focuses on two major business functions: Supply Chain and Marketing. Each initiative is designed to address specific challenges and create opportunities for improvement in their respective categories to better position On Par Golf for future competitive success. After a variety of internal and external analyses as well as competitive benchmarking, unique approaches were developed for On Par Golf to use to grow its market share and presence. As a result, this strategy determined new methods of demand creation for competitive differentiation and refines the demand fulfillment process for On Par Golf to better serve emerging customer needs.
ContributorsEngland, Kyle Kasem (Co-author) / Faulkner, Darian (Co-author) / Denning, Michael (Thesis director) / Wiedmer, Robert (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
132582-Thumbnail Image.png
Description
The Vermillion Comedic Anthology comprises of three works of fiction, each around fifteen pages in length. The stories were written throughout the course of Hunter Vermillion’s residency in the English: Creative Writing (Fiction) program at Arizona State University. The first story Study-a-Broad, was written in his capstone fiction class, while

The Vermillion Comedic Anthology comprises of three works of fiction, each around fifteen pages in length. The stories were written throughout the course of Hunter Vermillion’s residency in the English: Creative Writing (Fiction) program at Arizona State University. The first story Study-a-Broad, was written in his capstone fiction class, while the second story Herald’s Horticulture was the first piece Hunter wrote in his first fiction class.

The content of these stories is edgy, humorous, satirical (unlike this abstract), and generally absurd—all this while retaining elements of realism. “Realism” in the sense that any of these stories could occur; there are no supernatural elements contained. However, the actions and characters are so exaggerated that their purposes are to call attention to the character/societal flaws to which they reflect. The more edgy elements of these stories are not included for shock value; in fact, just the opposite. Their sparse use is purposeful to call extra attention to a certain scene or action. Often a story’s use of crude language is intended characterize these despicable actions as negative—to show that a boss should not be treating those around him like servants, for instance (as is the case in the story Fore!).

Disclaimer aside, the true intention of these stories is simple: to entertain. These are humorous pieces, aimed at poking fun at some typical college, workplace, and neighborhood drama. That’s not to say the pieces are devoid of any deeper meaning, because as described above, they seek to satirize overlooked bits of culture. However, the overarching goal of the Vermillion Comedic Anthology is to entertain readers and provide them much need escape from the stresses of the world.
ContributorsVermillion, Hunter Dane (Author) / Ison, Tara (Thesis director) / Hoyt, Heather (Committee member) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05