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- Creators: Barrett, The Honors College
- Creators: Cryer, Michael
- Status: Published
certain fan segmentations of Phoenix valley residents, at the WM Open. In 2012, Professor Michael
Mokwa, Professor John Eaton, and Professor Bradley Fay of the Department of Marketing at Arizona
State University’s W.P. Carey School of Business, conducted an Economic Impact Study and a Study
regarding Attendance at the Waste Management Phoenix Open. It was a joint research study with the
ASU W.P. Carey School of Business and the Center for Competitiveness and Prosperity Research, and
the studies were designed to 1) demonstrate the overall economic impact of the tournament on the
Phoenix area, and 2) identify the specific market segments and audience of the Waste Management
Phoenix Open. I used this study as base research to conduct further analysis of the fan segmentation of the
Waste Management Open. I completed two projects: an ‘Initial Project’, and a ‘Secondary Project’, which
analyzed different aspects of fan groups and average fan spending figures.
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The goal of this report is to draw upon the fan clusters (outlined in the initial report) to further
characterize the six unique groups of Phoenix valley residents, calculate out how much revenue each fan
group is responsible for generating, and link the potential return on the investment of WM Open
advertising. This study added the average spending figures (collected by the ASU 2012 Economic impact
study (Mokwa, Eaton, Fay 2012)) and habits to the established market segments. With further analysis, it
was possible to link the advertisement efforts and determine if the current advertising and marketing
strategy fits the different fan segments that attended the tournament. The analysis includes the average
spending of each fan segmentation, critique of the current marketing and advertising efforts, and an
overall study of the WMPO marketing model using the 2016 Advertising and Marketing report along with
sales figures from Communication Links.
The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular, contemporary forms of young adult media, Catcher in the Rye by J.D Salinger and Euphoria by Sam Levinson. These evaluations use textual evidence and the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) to determine what symptoms of psychopathology the characters appear to display. The second part consists of a self-written short story that is meant to accurately depict the life of a young adult struggling with mental illness and substance abuse. This story contains various aesthetic techniques borrowed from the two young adult media forms. The final part consists of an aesthetic statement which discusses in depth the aesthetic techniques employed within the short story, Quicksand by Anisha Mehra.
There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two sports, or are there other important factors that could result in a negative skill transfer? The aim of this study is to look further into the two kinematic sequences and determine their intertask skill transfer type. A field experiment was conducted, following a specific research design, in order to compare performance between two groups, one being familiar with the skill that may transfer (hockey slapshot) and the other group being unfamiliar. Both groups had no experience in the skill being tested (driving golf swing) and various data was collected as all of the subjects performed 10 golf swings. The results of the data analysis showed that the group with experience in hockey had a higher variability of ball distance and ball speed. There are many factors of a hockey slapshot that are likely to develop a negative intertask skill transfer, resulting in this group's high inconsistency when performing a golf swing. On the other hand, the group with hockey experience also had higher mean club speed, showing that some aspects of the hockey slapshot resulted in a positive skill transfer, aiding their ability to perform a golf swing.
Golf courses require large amounts of water and other resources. The Southwestern United States has experienced rapid population growth, coupled with a dramatic increase in the built environment and golf courses. This paper aims to assess the environmental sustainability of golf courses in the Phoenix Metropolitan area at multiple scales in terms of water, ecosystem services and management practices. We report on the number and spatial distribution of golf courses, the amount of water used by them, the ecosystem services they provide, potential social injustice issues within the area, and the sustainability of management practices. There are 197 golf courses within the Phoenix Metropolitan Area, which are composed of 465 patches covering an area around 57 square miles. The golf courses within the Phoenix Active Management Area use around 500 acre-feet of water per year. Golf courses are categorized as an industrial water user and account for roughly half of all industrial water use in the Phoenix Active Management Area. The primary water source for golf courses is groundwater, with effluent as their second most-used source. Most golf courses are located in areas with a median household income between $61,333-$90,185 and only one was located in an area with a median household income below $27,393. Golf courses in the region provide a number of ecosystem services and help the local economy in multiple ways. However, given the scarcity of water and the projected drier and hotter climate in the American Southwest, we suggest curbing the expansion of golf courses and implement more sustainable management practices.