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DescriptionI made a full business plan and pitch to investors for a company I plan on starting next semester.
ContributorsOramas, Michael (Author) / Trujillo, Rhett (Thesis director) / Naumann, Gary (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Expat assignments can be incredibly useful, if done correctly. However, 10-20 percent of expat assignments fail due to various difficulties \u2014 adjustment, preparedness, family issues, etc. There are many ways to mitigate this failure rate, include training and development, proper preparation, support throughout the assignment \u2014 the one this thesis evaluates is proper selection measures for choosing an expat going abroad. Selecting the right candidate is the first step in the battle and if this is done correctly, it increases the likelihood that the expat assignment will be successful. Here we evaluate three selection measures: job performance, resiliency, and employee readiness. Included are interview questions with raters, as well as comments from current/past expats and managers of expats. If the three characteristics are well assessed for, a better selection for an expat can be made, thus increasing the probability of a successful assignment.
ContributorsHarrington, Jessarra Morgan (Author) / Baer, Michael (Thesis director) / Macafee, Lisa (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Many companies recognize the need of soft skill improvement and utilize leadership development programs. As the program states, the company uses the curriculum to focus on developing and cultivating leadership skills for their employees. While perfecting the aptitudes, it is vital that these curriculums focus primarily on developing soft skills rather than hard skills. Not stating that hard skills are not significant; just that leaders require to apply soft skills abundantly in their day to day duties. Within this thesis, the discussion is on the gap of soft skills and why the need to improve and narrow the breach is imperative in today's workforce. About 67% of HR managers will hire a candidate with strong soft skills, even if their hard skills are lacking; since HR managers value and recognize the proficiency gap of soft skills in the workforce today. Because of the necessity for soft skills, it is vital for employers to identify how to assess for soft skills. In order to do so, the companies should focus on the competencies that are required for the needed position. For the competencies that are utilized in leadership positions, soft skills are emphasized and assesses for more. Salt River Project is utilized, in the thesis, as a company example on assessing competencies that are desired when hiring for leadership positions, varying from a supervisor level position to a director level position. Due to the findings stated in the thesis, soft skills are weighed heavily and are recognized as required skills for most leadership positions. Therefore, soft skills are paramount in leadership development programs.
ContributorsRodriquez, Alisa (Author) / Macafee, Lisa (Thesis director) / Knott, Eric (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The focus of this project is developing a business plan for faith-based counseling for college students. Renewed Living Counseling Center (RLCC) is a faith-based counseling center in the Tempe area serving Arizona State University students. RLCC strives to bring healing and wholeness to each student who comes through the doors, to empower them to realize and live out their potential, by providing them with the skills to accomplish their dreams and live full lives, through counseling, motivation, education, and treating studentʼs behaviors to become whole and successful. Research indicates that the proposed center, Renewed Living Counseling Center (RLCC), has great potential for success because:
1. Spirituality and faith are increasingly recognized as important aspects in a personʼs life. National research shows that 66% of people feel counseling should include spirituality. Research with ASU students found that students reflect this statistic, as they feel spirituality is an important part of counseling. Students also feel spirituality is appropriate to include as part of counseling services offered by centers referred to by ASU.
2. There is a need for counseling at ASU. Nationally,approximately1,100 college students commit suicide each year. At ASU, almost one-third of students reported feeling so depressed that it is difficult to function, and 0.9% report having attempted suicide within the past year.
3. Surveys of ASU students indicate that students who describe themselves as being religious are more desirous that counseling include a spiritual dimension. Surveys of campus pastors indicate that over 80% believe there is a need for faith-based counseling and would refer students to a local center.
4. Price is an issue. Indeed, a survey of campus pastors indicated that they believed cost of counseling to be one of the primary deterrents to students seeking help. One way to control costs is to use a mixture of residents and licensed counselors. As in medicine, students must complete coursework along with a period of residency or internship to obtain licensing. Both religious and secular masters programs in counseling exist in the greater Phoenix area. Thus, there is a potential supply of students who could work as residents, permitting RLCC to offer counseling services at reasonable prices.
1. Spirituality and faith are increasingly recognized as important aspects in a personʼs life. National research shows that 66% of people feel counseling should include spirituality. Research with ASU students found that students reflect this statistic, as they feel spirituality is an important part of counseling. Students also feel spirituality is appropriate to include as part of counseling services offered by centers referred to by ASU.
2. There is a need for counseling at ASU. Nationally,approximately1,100 college students commit suicide each year. At ASU, almost one-third of students reported feeling so depressed that it is difficult to function, and 0.9% report having attempted suicide within the past year.
3. Surveys of ASU students indicate that students who describe themselves as being religious are more desirous that counseling include a spiritual dimension. Surveys of campus pastors indicate that over 80% believe there is a need for faith-based counseling and would refer students to a local center.
4. Price is an issue. Indeed, a survey of campus pastors indicated that they believed cost of counseling to be one of the primary deterrents to students seeking help. One way to control costs is to use a mixture of residents and licensed counselors. As in medicine, students must complete coursework along with a period of residency or internship to obtain licensing. Both religious and secular masters programs in counseling exist in the greater Phoenix area. Thus, there is a potential supply of students who could work as residents, permitting RLCC to offer counseling services at reasonable prices.
ContributorsMatthews, Rachel Leigh (Author) / Steinbart, Paul (Thesis director) / Chung, Sally (Committee member) / Sanders, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor)
Created2014-05
Description
The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in the body of the paper. The paper begins by detailing the anecdote that brought about the vision for the company and then segues into a description of the products that will be carried by the company. These include pet toys, beds, leashes, vitamins, soaps, treats and more, which is followed by a list of potential product suppliers who have all already expressed interest in the venture. The plan then discusses the possibility of expanding into markets abroad such as China and the feasibility of carrying products outside of those strictly for dogs and cats. An in-depth market analysis includes a series of statistics reinforcing the potential profitability of the business, including the fact that a recent study has found that 81 percent of pet owners consider their dogs to be "bonda fide family members" and that online spending on pet supplies increased 67 percent between July 2015 and July 2016. It also includes the projection that the industry is intended to reach $91.72 billion in sales by 2019. The discussion then transitions into the company's target market, which, at the most specific level, will be white, married individuals age 55 to 64 living in rural areas with an annual household income of $125,000 or more. The plan then delves into a target market segment strategy, which addresses how marketing and business strategies will target certain demographics to appeal to them individually, whether it be through a "family-owned" impression or an appeal to their sense of patriotism or social consciousness. Next, the plan addresses potential competition within the pet product market, first discussing the super giants PetSmart and Petco and how these corporations hardly cater to this niche market and then smaller companies who do meet the same demand, such as myusapetsupplies.com, but fall short in terms of strategy and marketing. Marketing for the business venture will be almost entirely digital, ranging from pay-per-click services to mass newsletters and online social media contests and giveaways. The paper then transitions to location, facilities, shipping, and licensing, discussing the layout, which will be in a residential garage that meets all city regulations. A best-in class e-commerce experience is vital to the success of the business. By optimizing our e-commerce platform and search marketing, we can level the playing field and standout from our competition. Therefore, Shopify will be used as the content management system and the domain name "petsuppliesusa.com" has been selected. Three potential logo designs and reasoning for each are examined. Next, the plan discusses the company and management, stating that decision making will lie in the hands of the founders even after a larger employee pool is hired and a flatter structure is employed. Lastly, the plan lists a pro forma for the business and a projection that the first year will reap final profit of $125,000 at the end of the first year of operation.
ContributorsGish, James (Author) / Trujillo, Rhett (Thesis director) / Gray, Nancy (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business plan for the final 3 ideas ("ago", "WANDELAR", & "FIL"), and eventually pursing and finalizing the final idea chosen. We chose to further develop "ago", a stroller seat insert that creates an air barrier between the child in the seat and any insects flying nearby. This portable seat fits in most strollers and also cools the child's back so they don't overheat while outside. The team created a design book, design model, and prototype of "ago" including the seat, fan, and hose. As the business member of the group, I developed three business plans, a final business plan, and conducted primary research by surveying our target market, parents. This business plan included customer research and validation efforts, cost structure, entry market, competition, and other crucial information required to sell "ago". Along with the final presentation of our product to our sponsors, I also completed a reflection paper about my experience working on an interdisciplinary team and the similarities and differences I found the Innovation Space program has to a real world product development team. I also included how my experience in Barrett and W.P. Carey contributed to my success in the program as well as any personal takeaways I had from the program.
ContributorsRefermat, Jocelyn Rae (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Within the beauty industry, a common issue that exists is the lack of diversity in product colors that suit consumers of darker-skinned ethnicities. Ethnic diversity in makeup products is often difficult to find, particularly in regard to more affordable brands. Over the years, the makeup and beauty industry has focused their attention on Caucasian females, thus excluding many other races, ethnicities, skin colors, and even genders. Although the lack of diversity in the cosmetics world is often related to people with darker complexions, this issue can affect any individual of any ethnicity or skin tone. This lack of diversity causes a negative psychological impact on individuals and causes people to experience feelings of frustration, anxiety, and exclusion. The purpose and significance of this research is further outlined in Chapter I. To address this issue, I developed an overarching research question: How might I create a custom makeup product that provides value to my audience? In order to answer this overarching question, I conducted research to answer the following areas: (1) Who is my audience? (2) What are my audience's perceptions and attitudes about makeup? (3) What challenges does my audience face when searching for or purchasing makeup? (4) Why does my audience value my product? and (5) What does my audience believe about my product? These questions allowed me to gather an in-depth understanding of the customer, including their tastes, preferences, needs, values, and demographic characteristics. Chapter II is comprised of the literature search which explores four themes: (1) the changing perception of the makeup industry, (2) diversity in makeup, (3) makeup's psychological impact on individuals, and (4) custom makeup & the market. Chapter III describes the research design and process while Chapter IV presents and analyzes the data and findings. The compiled research informed the business plan and influenced the conception and creation of the brand. Based on my qualitative and quantitative research -- which included a literature search, multiple depth interviews, and a survey -- I created Flesh and Bone Cosmetics. Flesh and Bone Cosmetics is an inclusive custom cosmetics brand that addresses the lack of diversity in the makeup industry by offering Liquid Foundation Drops. This product is a highly pigmented range of tints that recolors and adjusts any existing liquid foundation -- this allows individuals to discover their perfect color match at an affordable price range. Chapter V provides recommendations on forming a business model and marketing strategy for Flesh and Bone Cosmetics.
ContributorsCuenca, Sondra Camille (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Student Organizations at Arizona State University experience a high volume of employee turnover throughout the school year. Change in organizations is inevitable; however, this element of change directly affects the prosperity of the organization. The intent of this project was to research and identify the motives behind the departing student workers and offer a solution for retention. The Programming and Activities Board \u2014 the second largest student organization on campus, known for its event planning expertise, was used as a means of testing the idea of the impact of training development on student workers. This study involved research in human resource management and industrial organizational psychology. As a result, job analysis was performed, organizational restructuring occurred as well as the creation of a one stop platform for learning and development that contains online interactive trainings, platform for management to engage the workers, pre-test and post-tests as well as additional organizational information. Student Organizations provide undergraduates and graduates with the opportunities to grow and develop skills for the real world. By restructuring the way of management within the organization will provide an opportunity to create stronger student organizations in the future. This study found that with a solid training and development plan, students could understand the purpose they were working towards and understand their current roles and responsibilities in the organization. The Programming and Activities Board had previously experienced a 40.9% turnover rate but after the implementation of the program turnover is now at 11.9%. The transition from traditional to e-learning training is beginning to embed itself into the organizational culture due to the creation of a sustainable solution plan.
ContributorsReade, Kelsey Nicole (Author) / Kellso, James (Thesis director) / Davis, Ben (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The world has been greatly impacted by the global pandemic. One of the most substantial shifts was within the workplace and the emergence of a virtual working environment. It has been proven that Generation Z is leaning towards a hybrid working environment for their future careers. According to a recent AT&T survey of employees and business leaders at large U.S. companies, about 86% of employees would prefer hybrid work (Kelly, 2022). Companies have not yet considered successful hybrid working set-ups that could benefit their organization. Research is proving that 72% of businesses reported having no hybrid strategy or basic model that is being implemented into the organization. Both companies and individuals agree that a hybrid working model will help court more young talent. This research study explores the new option of creating a basic hybrid working model that can be adopted by any organization for its remote eligible workers. The model brings together the preferences of Generation Z with research on important hybrid working features specified by additional outside research. A survey conducted on people between the ages of 18 to 25 with one hundred seventeen responses found that 70.9% answered that they would prefer a hybrid working environment. The process for this hybrid work format is compared to that of a hybrid car engine (Appendix A). In order to have a successful output, there need to be specific inputs to ensure the model’s functionality. By following and adding to the model, an organization can increase the success of its hybrid working environment for the new generation of workers coming in after experiencing the pandemic. The overall study aims to voice insights on Gen Z’s working preferences and provide a future solution for creating successful hybrid working conditions for organizations with the potential for further research.
ContributorsBurr, Rosalia (Author) / West, Mindy (Thesis director) / Meier (Hahn), Lisa (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Social and Behavioral Sciences (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
Leadership, as a field of study, has suffered under the dialectic between an ephemerality which keeps the true nature of leadership difficult to quantify and an ardent desire to have leadership fully understood so that societal institutions may improve. It is the primary focus of this research to view leadership as the collection of skills that an individual develops over time which allows them to demonstrate leadership ability regardless of their actual position within an organization. Through a review of the leadership skills literature, a potentially unifying framework for understanding and measuring leadership skills was extrapolated: Mumford, Campion, and Morgeson’s Leadership Skills STRATAPLEX (2007). In order to determine the ability of the framework to serve as a unified model between the divergent characteristics of the public and private sectors, a limited replication study was performed on a targeted sample of Human Resources (HR) leaders in the public and private sectors. The study consisted of a twenty-three-question survey which captured the HR leaders’ years of experience, sector type (sector of employment), and their self-rated measurement of the twenty-one leadership skills needed to perform in their position. Through the limited replication study, it was found that there existed no statistically significant difference between the sector type and any of the twenty-one leadership skills within this replication study. Although it should be noted that some of the leadership skills did approach statistical significance, a more robust replication of the STRATAPLEX for the explicit purpose of determining a relationship between sector type and the twenty-one leadership skills would prove useful in determining the veracity of these results. The results of this study serve to doubly inform leadership researchers of the possibility of creating a unified leadership skills framework as well as demonstrating to organizational leaders the value in producing leadership training which models this framework as its foundation for all leadership positions.
ContributorsAppelhans, Noah Michael (Author) / Knott, Eric (Thesis director) / Macafee, Lisa (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05