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- All Subjects: NBA
- Creators: Ard, Dalin Max
Description
Current popular NBA mobile applications do little to provide information about the NBA's players, usually providing limited statistical information or news and completely ignoring players' presence on social media. For fans, especially fans who are unfamiliar with the NBA, finding this information by themselves can be a daunting task, one which requires extensive knowledge about how the NBA provides media related to its players. NBA PlayerTrack has been designed to centralize player information from a variety of media streams, making it easier for fans to learn about and stay up-to-date with players and enabling fan discussion about those players and the NBA in general. By providing a variety of references to the locations of player information, NBA PlayerTrack also serves as a tool for learning about how and where the NBA presents player-related media, allowing fans to more easily locate information they desire as they become more invested in the NBA.
ContributorsSethia, Sumbhav (Author) / Davulcu, Hasan (Thesis director) / Faucon, Philippe (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
While basketball has been traditionally regarded as an American sport, the National Basketball Association (NBA) has gained substantial traction outside the United States over the past decade. In order to further encourage attention from international fans and increase league profit, I propose that the league adds an expansion team to Mexico City. I believe that through thorough market research and conscientious brand development, the team be successfully integrated into both the local community as well as the league’s current fan base. Local infrastructure, player safety, border customs, and financials were all taken into consideration into this proposal. The purpose of this project is twofold: first, to advocate for league expansion of the NBA into Mexico City through discussion and exploration of both the anticipated opportunities and obstacles, and second, to design three brand concepts and then propose a final brand concept based off of qualitative and quantitative feedback systematically collected via a survey.
ContributorsArd, Dalin Max (Author) / Montoya, Detra (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05