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It is well understood that innovation drives productivity growth in agriculture. Innovation, however, is a process that involves activities distributed throughout the supply chain. In this dissertation I investigate three topics that are at the core of the distribution and diffusion of innovation: optimal licensing of university-based inventions, new

It is well understood that innovation drives productivity growth in agriculture. Innovation, however, is a process that involves activities distributed throughout the supply chain. In this dissertation I investigate three topics that are at the core of the distribution and diffusion of innovation: optimal licensing of university-based inventions, new variety adoption among farmers, and consumers’ choice of new products within a social network environment.

University researchers assume an important role in innovation, particularly as a result of the Bayh-Dole Act, which allowed universities to license inventions funded by federal research dollars, to private industry. Aligning the incentives to innovate at the university level with the incentives to adopt downstream, I show that non-exclusive licensing is preferred under both fixed fee and royalty licensing. Finding support for non-exclusive licensing is important as it provides evidence that the concept underlying the Bayh-Dole Act has economic merit, namely that the goals of university-based researchers are consistent with those of society, and taxpayers, in general.

After licensing, new products enter the diffusion process. Using a case study of small holders in Mozambique, I observe substantial geographic clustering of new-variety adoption decisions. Controlling for the other potential factors, I find that information diffusion through space is largely responsible for variation in adoption. As predicted by a social learning model, spatial effects are not based on geographic distance, but rather on neighbor-relationships that follow from information exchange. My findings are consistent with others who find information to be the primary barrier to adoption, and means that adoption can be accelerated by improving information exchange among farmers.

Ultimately, innovation is only useful when adopted by end consumers. Consumers’ choices of new products are determined by many factors such as personal preferences, the attributes of the products, and more importantly, peer recommendations. My experimental data shows that peers are indeed important, but “weak ties” or information from friends-of-friends is more important than close friends. Further, others regarded as experts in the subject matter exert the strongest influence on peer choices.
ContributorsFang, Di (Author) / Richards, Timothy J. (Thesis advisor) / Bolton, Ruth N (Committee member) / Grebitus, Carola (Committee member) / Manfredo, Mark (Committee member) / Arizona State University (Publisher)
Created2015
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One of the newest technologies available for agricultural use is the sequencing of the bovine genome and the identification of specific genes that would ensure favorable physical traits in the herd. An easy way for this technology to be utilized is in the milking herds of dairies, the herd has

One of the newest technologies available for agricultural use is the sequencing of the bovine genome and the identification of specific genes that would ensure favorable physical traits in the herd. An easy way for this technology to be utilized is in the milking herds of dairies, the herd has already been bred for specific traits and any change due to a genomic influence would be easily seen. Dairy cattle are commonly bred through artificial insemination, and this would be a perfect place for the genomic programs to prove themselves. In order to determine the attitudes of local dairymen toward genomics, I designed and administered a survey to gauge their opinions. The survey was given to a meeting of the United Dairymen of Arizona at their Tempe offices. The survey covered the current breeding methods used by the dairies, the desired attributes in a milking herd and a breeding program, and a place for the dairymen to give their own opinions on genomics. The results indicated that the dairymen are interested of using genomics, but they are unsure of the cost. Dairymen are often looking for new methods to increase their milk production and herd value, but are reluctant to pay a high amount. One recommendation is for these dairymen to utilize bulls that have had their genome analyzed when they are breeding their cows. This would allow the dairymen to see the effects and benefits of genomics on their herd without the dairymen having to front the large start up cost for their own genomic program.
ContributorsCooley, Haley Rayanne (Author) / Grebitus, Carola (Thesis director) / Schmitz, Troy (Committee member) / Morrison School of Agribusiness (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05