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- All Subjects: Hockey
- Creators: Kurland, Brett
- Creators: Walter Cronkite School of Journalism and Mass Comm
- Resource Type: Text
This study utilized a literature review and an analysis of Google Trends and Google News data in order to investigate the coverage that American men’s soccer gets from the media compared to that given to other major American sports. The literature review called upon a variety of peer-reviewed, scholarly entries, as well as journalistic articles and stories, to holistically argue that soccer receives short-sighted coverage from the American media. This section discusses topics such as import substitution, stardom, and American exceptionalism. The Google analysis consisted of 30 specific comparisons in which one American soccer player was compared to another athlete playing in one of America’s major sports leagues. These comparisons allowed for concrete measurements in the difference in popularity and coverage between soccer players and their counterparts. Overall, both the literature review and Google analysis yielded firm and significant evidence that the American media’s coverage of soccer is lopsided, and that they do play a role in the sport’s difficulty to become popular in the American mainstream.
A research study comparing social media strategies in the National Hockey League from a large market team and a small market team.
The Sun Devil Radio Network broadcasts every ASU football, men’s basketball and women’s basketball contest and also carries select ASU baseball contests. It is only fitting to add another revenue sport to the network. A well-rounded program that includes the addition of a brand-new arena and regular broadcasts on the Sun Devil Radio Network will have an increased prestige, not only around The Valley, but nationwide. A well-executed broadcast can serve as a volatile arm of public relations for the program.