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Creating the Most Marketable Hockey Team

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The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed…

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05

Analytics in the National Hockey League (NHL): A Regression of Goals For, Goals Against and Wins from 2005-2017

Description
This paper attempts to introduce analytics and regression techniques into the National Hockey League. Hockey as a sport has been a slow adapter of analytics, and this can be attributed to poor data collection methods. Using data collected for hockeyreference.com, and R statistical software, the number of wins a team…

This paper attempts to introduce analytics and regression techniques into the National Hockey League. Hockey as a sport has been a slow adapter of analytics, and this can be attributed to poor data collection methods. Using data collected for hockeyreference.com, and R statistical software, the number of wins a team experiences will be predicted using Goals For and Goals Against statistics from 2005-2017. The model showed statistical significance and strong normality throughout the data. The number of wins each team was expected to experience in 2016-2017 was predicted using the model and then compared to the actual number of games each team won. To further analyze the validity of the model, the expected playoff outcome for 2016-2017 was compared to the observed playoff outcome. The discussion focused on team's that did not fit the model or traditional analytics and expected forecasts. The possible discrepancies were analyzed using the Las Vegas Golden Knights as a case study. Possible next steps for data analysis are presented and the role of future technology and innovation in hockey analytics is discussed and predicted.
ContributorsVermeer, Brandon Elliot (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05

The Romanticization of Mental Illness and Substance Abuse in Young Adult Media

Description

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular,…

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular, contemporary forms of young adult media, Catcher in the Rye by J.D Salinger and Euphoria by Sam Levinson. These evaluations use textual evidence and the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) to determine what symptoms of psychopathology the characters appear to display. The second part consists of a self-written short story that is meant to accurately depict the life of a young adult struggling with mental illness and substance abuse. This story contains various aesthetic techniques borrowed from the two young adult media forms. The final part consists of an aesthetic statement which discusses in depth the aesthetic techniques employed within the short story, Quicksand by Anisha Mehra.
ContributorsMehra, Anisha (Author) / Cryer, Michael (Thesis director) / Cavanaugh Toft, Carolyn (Committee member) / Department of Psychology (Contributor) / Dean, The College of Liberal Arts and Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Breakdown and classification of skill transfer type between a hockey slap shot and golf drive

Description

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two…

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two sports, or are there other important factors that could result in a negative skill transfer? The aim of this study is to look further into the two kinematic sequences and determine their intertask skill transfer type. A field experiment was conducted, following a specific research design, in order to compare performance between two groups, one being familiar with the skill that may transfer (hockey slapshot) and the other group being unfamiliar. Both groups had no experience in the skill being tested (driving golf swing) and various data was collected as all of the subjects performed 10 golf swings. The results of the data analysis showed that the group with experience in hockey had a higher variability of ball distance and ball speed. There are many factors of a hockey slapshot that are likely to develop a negative intertask skill transfer, resulting in this group's high inconsistency when performing a golf swing. On the other hand, the group with hockey experience also had higher mean club speed, showing that some aspects of the hockey slapshot resulted in a positive skill transfer, aiding their ability to perform a golf swing.
ContributorsLarson, Finn Althea (Author) / Peterson, Daniel (Thesis director) / Cryer, Michael (Committee member) / Materials Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The Integration of NHL Puck and Player Tracking Technology Into TV Broadcasts to Increase Media Rights Revenue

Description
The National Hockey League is the highest league of hockey in the world. They have the highest attendance percentage out of the four major sports in North America (National Football League, National Basketball Association, Major League Baseball). However, the NHL is lacking insurmountably in the media rights revenue space compared…

The National Hockey League is the highest league of hockey in the world. They have the highest attendance percentage out of the four major sports in North America (National Football League, National Basketball Association, Major League Baseball). However, the NHL is lacking insurmountably in the media rights revenue space compared to these other three major sports leagues in the United States. This paper is designed to find innovative solutions to remedy this problem, by incorporating the new Puck and Player Tracking technology into the television and streaming broadcasts. We first identified the core values of fans and their consumption habits and behaviors. We obtained an interview with the Senior Hockey Writer for ESPN, Greg Wyshynski, on the development and implementation of Puck and Player Tracking technology. From there, we created a survey to gauge the consumer perception of the Puck and Player Tracking technology, which allowed us to perform analytical tests to determine the best possible implementation strategy for the PPT technology into broadcasts. Using statistical testing methods, we identified that survey respondents found the least invasive augmented broadcast element was a small, gray puck trail displayed on the ice. From these findings, we proposed that the ideal implementation of the Puck and Player Tracking technology into television broadcasts should feature this element in all future traditional NHL television broadcasts and the player statistical broadcast should be offered as a second screen streamed broadcast. This implementation, compounded with other factors in the upcoming NHL media rights negotiations, creates a more valuable television product, which in turn will lead to a more competitive media rights deal.
ContributorsDiluchio, Ryan Patrick (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05