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- Creators: Sandra Day O'Connor College of Law
- Resource Type: Text
- Status: Published
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study examines the social construction of the border by researching how frequently select issues are written about by the media of both countries, and in what light two different groups of actors (Mexico and the US) are portrayed. The Dallas-based The Dallas Morning News, and the Monterrey-based, El Norte are the two newspapers chosen to perform the content analysis. Furthermore, this study seeks to examine differences in the way both newspapers portray the US-Mexico border in 1994, or the year NAFTA began, and 2012, the most recent year for which data is available. A major find of this study is the discovery of how even though the frequency that select issues are brought up in the border vary drastically by year and newspaper, portrayals of the actors around the border stay fairly consistent. More specifically, with the exception of NAFTA in 1994, border issues outside of crime, illegal immigration, drug violence, and the economy, are rarely mentioned by the two selected newspapers a significant amount of the time. Also, issues at the border such as crime, drug violence, and national security are often portrayed as the fault of Mexico and Mexican actors, while immigration issues at the border are often blamed exclusively on each newspaper's host countries.
ContributorsCelis-Aguirre, Ignacio (Author) / Lara-Valencia, Francisco (Thesis director) / Diaz McConnell, Eileen (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2014-05
Description
The 1980 Winter Olympic semi-final hockey game between the United States and Soviet Union changed the history of sporting events. The outcome took everyone by surprise, and it reinvigorated patriotism in the United States. It was and forever will be known as a miracle. The hockey game has only grown in popularity due to movies, books, and articles reminiscing on one of the greatest sports upsets in history. The United States-Russia rivalry has been a strong one since the very beginning of sports. The United States has always tried to keep up with the Russian talent, but in 1980 they took the Soviets by surprise, at height of the cold war. Not only were they rivals in sports, but enemies at a profound political level. Over the years, the tensions between the two countries have diminished, but recently they have increased again. Although these tensions continue to rise, these countries are able to battle for the top seed through sports. This has been shown throughout the years with one of the main competitions being the 1980 Winter Olympics semi-final hockey game.
ContributorsPerkins, Jaclyn (Author) / Jackson, Victoria (Thesis director) / Simpson, Brooks (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05