Matching Items (3)
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- All Subjects: Theory of Planned Behavior
- All Subjects: Youth in development
- Genre: Academic theses
- Creators: Buzinde, Christine
- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Engagement as a concept and emerging theory has been explored, but key elements have not been clearly described, and as such, work has not been comprehensive in nature. Research was needed to explore the concept and theory of engagement in general, as well its application to the study of volunteer tourism. Additional research was also needed to incorporate youth perspectives of a volunteer tourism program, along with exploration of engagement impacts on program youth. The purpose of this case study was to explore participant engagement in a volunteer tourism youth education program and impacts on program youth as perceived by program participants (volunteer tourist teachers, adult residents, and program youth). Confined within the Engagement Theoretical Framework, data were retrieved from nonprofit documents and websites, researcher observations, individual interviews, and focus groups (two focus groups used participant generated photo elicitation method).
Findings suggest participant engagement in a volunteer tourism program is related to the themes of connection, communication, and hope. The primary reason participant engagement in this program is due to the Mpingo (tree), the symbolic bridge between community members and volunteer tourist teachers. This culturally relevant symbol has linkages to the study of signs (or symbols) called semiotics. Through volunteers traveling to this area to teach, this culturally relevant symbol helps to connect, aids in the communication between, and gives hope to, participants. Significant contributions of this study to literature include: volunteer tourist and community member engagement plays an important role in the planning, and the sustaining, of volunteer tourism community development programs today; program youth perspectives about program impacts may result in prospective youth leadership and future adult civic engagement; program skill matched volunteers are likely to be repeat volunteers which leads to group cohesion and program sustainability; and the major theme of hope appears to be a significant motive for program participation in a community development project. In terms of deep meaning ascribed to culturally relevant symbols, this unique finding contributes to engagement research by understanding there are multiple dimensions involved in a diverse group of participants engaged in a specific community program.
Findings suggest participant engagement in a volunteer tourism program is related to the themes of connection, communication, and hope. The primary reason participant engagement in this program is due to the Mpingo (tree), the symbolic bridge between community members and volunteer tourist teachers. This culturally relevant symbol has linkages to the study of signs (or symbols) called semiotics. Through volunteers traveling to this area to teach, this culturally relevant symbol helps to connect, aids in the communication between, and gives hope to, participants. Significant contributions of this study to literature include: volunteer tourist and community member engagement plays an important role in the planning, and the sustaining, of volunteer tourism community development programs today; program youth perspectives about program impacts may result in prospective youth leadership and future adult civic engagement; program skill matched volunteers are likely to be repeat volunteers which leads to group cohesion and program sustainability; and the major theme of hope appears to be a significant motive for program participation in a community development project. In terms of deep meaning ascribed to culturally relevant symbols, this unique finding contributes to engagement research by understanding there are multiple dimensions involved in a diverse group of participants engaged in a specific community program.
ContributorsOlsen, Lana Margaret (Author) / Andereck, Kathleen (Thesis advisor) / Buzinde, Christine (Committee member) / Vogt, Christine (Committee member) / Mantie, Roger (Committee member) / Arizona State University (Publisher)
Created2018
Description
ABSTRACT
The tourism industry continues to mature as many consumers are demanding more responsible and sustainable development. Mindfulness has been studied in tourism as a cognitive trait recognized by actively processing information through an acute sensitivity to an individual's environment and openness to new information. Mindfulness has been shown to predict behaviors related to tourism and recreation. The Theory of Planned Behavior (TPB) has been extensively applied to understand human behavior. Despite TPB's extensive history in the social sciences, researchers continue to incorporate new social factors to explain behavior. This study employs an emerging psychological construct, mindfulness, into the TPB model as an enhancement to conceptual and empirical discrepancies.
This study aimed to: (1) understand the presence of mindfulness among those who travel, and (2) test a hypothesized relationship between mindfulness and intent to be sustainable on vacation. The research seeks to answer - does mindfulness add to a traveler's likelihood to behave sustainably in a destination with active sustainable initiatives? The purpose of this study is to showcase emerging consumer traits, like mindfulness, to enhance visitor experiences through sustainability initiatives.
A survey research method was employed to provide a broad, generalizable set of findings from a group of people who were planning a trip and may have visited a specific destination. This study partnered with Sedona Chamber of Commerce and Tourism Bureau to access such a population. The survey was conducted with a self-administered online survey and 550 completed surveys were obtained. Behavior intention to be sustainable, in any visited destination, was regressed twice to address the research question. The first regression included original TPB independent variables (such as attitude, social norms, perceived behavioral control). The second regression added the mindfulness variable. The mindfulness variable was found to be positive and significant in a general context. The model was tested for those who traveled to Sedona and mindfulness and actual behaviors associated with sustainability were strongly related. A traveler's perception of their ability to control behaviors had a significant role when paired with mindfulness. Results suggest the TPB model has availability to incorporate new consumer behavior traits to understand behavior intention.
The tourism industry continues to mature as many consumers are demanding more responsible and sustainable development. Mindfulness has been studied in tourism as a cognitive trait recognized by actively processing information through an acute sensitivity to an individual's environment and openness to new information. Mindfulness has been shown to predict behaviors related to tourism and recreation. The Theory of Planned Behavior (TPB) has been extensively applied to understand human behavior. Despite TPB's extensive history in the social sciences, researchers continue to incorporate new social factors to explain behavior. This study employs an emerging psychological construct, mindfulness, into the TPB model as an enhancement to conceptual and empirical discrepancies.
This study aimed to: (1) understand the presence of mindfulness among those who travel, and (2) test a hypothesized relationship between mindfulness and intent to be sustainable on vacation. The research seeks to answer - does mindfulness add to a traveler's likelihood to behave sustainably in a destination with active sustainable initiatives? The purpose of this study is to showcase emerging consumer traits, like mindfulness, to enhance visitor experiences through sustainability initiatives.
A survey research method was employed to provide a broad, generalizable set of findings from a group of people who were planning a trip and may have visited a specific destination. This study partnered with Sedona Chamber of Commerce and Tourism Bureau to access such a population. The survey was conducted with a self-administered online survey and 550 completed surveys were obtained. Behavior intention to be sustainable, in any visited destination, was regressed twice to address the research question. The first regression included original TPB independent variables (such as attitude, social norms, perceived behavioral control). The second regression added the mindfulness variable. The mindfulness variable was found to be positive and significant in a general context. The model was tested for those who traveled to Sedona and mindfulness and actual behaviors associated with sustainability were strongly related. A traveler's perception of their ability to control behaviors had a significant role when paired with mindfulness. Results suggest the TPB model has availability to incorporate new consumer behavior traits to understand behavior intention.
ContributorsAzzi, Maya Violette (Author) / Vogt, Christine A (Thesis advisor) / Buzinde, Christine (Committee member) / Cloutier, Scott (Committee member) / Arizona State University (Publisher)
Created2017