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It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on to

It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on top of google. Thus, the goal of this project was to rank a website using several marketing tools to increase an organization’s search engine optimization (SEO) for the company, Artificial Grass Master.
ContributorsSanchez-Apodaca, Esperanza Angelica (Author) / Steve, Cho (Thesis director) / Cynthia, Reid (Committee member) / Tech Entrepreneurship & Mgmt (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
This study explores the best known practices of small businesses from different entrepreneurs' perspectives and attempts to address the question: are there consistencies between different entrepreneurs' approaches to establishing and growing a business? Ten entrepreneurs from a variety of business types (product and service) were interviewed using a consistent question

This study explores the best known practices of small businesses from different entrepreneurs' perspectives and attempts to address the question: are there consistencies between different entrepreneurs' approaches to establishing and growing a business? Ten entrepreneurs from a variety of business types (product and service) were interviewed using a consistent question template that asked questions regarding financing, business strategy (and scalability), interpersonal forces, innate qualities, partnerships, and resources. The primary overlaps between these businesses are with regard to the confluence between personal risk and business strategy, the risk of working with friends and family, the capacity to scale relative to special content knowledge or process knowledge, and partnerships
etworking.
ContributorsCole, Chandler William (Author) / Kellso, James (Thesis director) / Gilmore, Bruce (Committee member) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This project is a strategic online media proposal for aBloom Salon. In order to provide the salon with a successful social media proposal, there must be an analysis of the current situation informed by secondary and primary research. aBloom in Latin means transformation; this salon specializes in holistic beauty. At

This project is a strategic online media proposal for aBloom Salon. In order to provide the salon with a successful social media proposal, there must be an analysis of the current situation informed by secondary and primary research. aBloom in Latin means transformation; this salon specializes in holistic beauty. At this salon all the products are organic, natural and raw. They use a non-toxic ammonia-free color line and have a Raw Beauty Bar where clients can create all-natural custom products. This proposal aims to increase aBloom Salon's brand awareness in the most effective way possible. The project started by analyzing the salon's website, Facebook page and Instagram content and following-up with recommendations for improvement. In addition to that analysis, research was conducted on current clients to gage their social media habits and purpose for using social media. Salon owner, Alejandra Martinez, currently averages 20 to 30 clients a week and said she would like to increase to 25 to 35 clients a week. Martinez was promoting her salon through her website, word-of-mouth, Facebook, Yelp, Instagram and cross-promoting efforts with likeminded businesses.
ContributorsHashemian, Sepeedeh (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
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Description
The main goal of this study was to understand the awareness of small business owners regarding occupational fraud, meaning fraud committed from within an organization. A survey/questionnaire was used to gather insight into the knowledge and perceptions of small business owners, while also obtaining information about the history of fraud

The main goal of this study was to understand the awareness of small business owners regarding occupational fraud, meaning fraud committed from within an organization. A survey/questionnaire was used to gather insight into the knowledge and perceptions of small business owners, while also obtaining information about the history of fraud and the internal controls within their business. Twenty-four owners of businesses with less than 100 employees participated in the study. The results suggest that small business owners overestimate their knowledge regarding internal controls and occupational fraud, while also underestimating the risk of fraud within their own business. In fact, 92% of participants were not at all familiar with the popular Internal Control \u2014 Integrated Framework published by the Committee of Sponsoring Organizations of the Treadway Commission. The results also show that small business owners tend to overestimate the protection provided by their currently implemented controls in regard to their risk of fraud. Overall, through continued knowledge of internal controls and occupational fraud, business owners can better protect their businesses from the risk of occupational fraud by increasing their awareness of fraud.
ContributorsDennis, Lauren Nicole (Author) / Orpurt, Steven (Thesis director) / Munshi, Perseus (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2014-05
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DescriptionThe following contains the reasons why one would want to start and own their own business, a brief analysis of the author's experience with his own business, and an eight step guide that will lead an individual through the preliminary work that is necessary when starting a small business.
ContributorsGriffen, Jack Henry (Author) / Peck, Sidnee (Thesis director) / Vanasek, James (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
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Description
Within this paper I summarize the key features, and results, of research conducted to support the development, design, and implementation of an internal control system at a startup small business. These efforts were conducted for an Honors Thesis/Creative Project for Barrett, the Honors College at Arizona State University. The research

Within this paper I summarize the key features, and results, of research conducted to support the development, design, and implementation of an internal control system at a startup small business. These efforts were conducted for an Honors Thesis/Creative Project for Barrett, the Honors College at Arizona State University. The research revolved around deciding which financial policies, procedures, and safeguards could be useful in creating an internal control system for small businesses. In addition to academic research, I developed an “Internal Control Questionnaire” for use as a ‘jumping off point’ in conversations about a business’ existing accounting system. This questionnaire is applicable across many industries, covering the major topics which every small business/startup should consider.

The questionnaire was then used in conjunction with two interviews of small business owners. The interviews covered both the overall financial status of their business and their business’ pre-existing accounting system. The feedback received during these interviews was subsequently used to provide the business owners with eleven recommendations ranging from the implementation of new policies to verification of existing internal controls.

Finally, I summarize my findings, both academic and real-world, conveying that many small business owners do not implement formal internal control systems. I also discuss why the business owners, in this specific circumstance, did not yet implement the aforementioned eleven suggestions.
ContributorsDuncan, Spencer James (Author) / Garverick, Michael (Thesis director) / Casas Arce, Pablo (Committee member) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
C.C. Silver & Gold Inc., a local precious metals and coin dealer, is introducing a new product line, Tooth Fairy Tokens. This one year marketing plan aims to clearly define the business goals of this new venture by outlining the company's current market position and providing it with a competitive

C.C. Silver & Gold Inc., a local precious metals and coin dealer, is introducing a new product line, Tooth Fairy Tokens. This one year marketing plan aims to clearly define the business goals of this new venture by outlining the company's current market position and providing it with a competitive marketing strategy that relies on niche market opportunities and established supplier relationships. By providing the firm with a solid foundation of research and direction, this marketing plan will help the company achieve its goals of gaining a market presence and increasing company revenue within the first three years of introduction.
ContributorsBlackmer, Courtney Lauren (Author) / Montoya, Detra (Thesis director) / Ostrom, Amy (Committee member) / Brown, Steven (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
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Description

This thesis looks at three different inventory management strategies that can be implemented into a small business. Using GameSet Style as a research subject, this study analyzes current practices and problems that can be fixed when dealing with an excess amount of inventory. The three inventory management strategies that are

This thesis looks at three different inventory management strategies that can be implemented into a small business. Using GameSet Style as a research subject, this study analyzes current practices and problems that can be fixed when dealing with an excess amount of inventory. The three inventory management strategies that are compared are demand forecasting, inventory management software, and ABC analysis. Inventory can be a small business's highest cost if not managed effectively. The goal for this thesis is to find the best obtainable solution for a small business like GameSet that can be implemented into their business strategy.

ContributorsPatterson, Alexandra Mercedes (Author) / Byrne, Jared (Thesis director) / Kahley, Lisa (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Chameleons are notoriously a difficult species to provide proper husbandry for in captivity. They are an extremely intriguing species that has been gaining popularity among HERP enthusiasts, but the difficulty of care is deterring owners from these wonderful creatures. Building a proper enclosure takes a lot of time to plan

Chameleons are notoriously a difficult species to provide proper husbandry for in captivity. They are an extremely intriguing species that has been gaining popularity among HERP enthusiasts, but the difficulty of care is deterring owners from these wonderful creatures. Building a proper enclosure takes a lot of time to plan and research. Then to gather all the different supplies and to build the enclosure takes even longer. New or inexperienced chameleon owners tend to build improper enclosures, and this can be detrimental to a chameleon's health. My small business provides an online service that allows a building experience custom to my clients’ new friend’s needs.

ContributorsLagasse, Samantha (Author) / Byrne, Jared (Thesis director) / Baleen, Rachel (Committee member) / Yang, Andrea (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
Description

As Clive Humby said, “Data is the new oil” and is becoming ever more important to every industry, profession, and business with incredible applications like artificial intelligence and machine learning. Looking specifically at the Small and Medium Businesses (SMB) market segment, there is a significant gap in the use of

As Clive Humby said, “Data is the new oil” and is becoming ever more important to every industry, profession, and business with incredible applications like artificial intelligence and machine learning. Looking specifically at the Small and Medium Businesses (SMB) market segment, there is a significant gap in the use of data analytics. Only 15% of SMBs have a “data-driven” culture. Companies that leverage data to drive decision-making have seen increased revenue, profit, and employee output. Despite the benefits, SMB owners run into three main issues. First, a lack of bandwidth as time and human capital are stretched thin. Second, technical expertise as many analytics tools require coding expertise or knowledge of systems and tools which many SMBs do not possess. Lastly, many SMBs lack the finances to invest in costly tools or subject matter experts. Enterprise-level organizations will continue to invest in analytics leaving SMBs behind and increasing economic inequality. Our solution is DataMate, a Data as a Service (DaaS) no-code, low-cost, and low-time intensive platform designed to provide end-to-end analytics solutions for SMB owners. The platform allows users to automatically pull data from sources (ex. point of sale, customer relationship management, etc.), store data in a centralized location, and lastly, visualize data through dashboards to enable SMBs with data-driven decision-making capabilities. Once at scale, we will be able to create models and deliver advanced predictive and prescriptive analytics. The global data-as-a-service industry market was valued at $5.5B in 2021 and is expected to grow at a CAGR of 36.9% until 2030. SMBs account for a minority of global revenue share but are expected to grow faster than large enterprises. The Total Addressable Market (TAM) for the data-as-a-service industry of small and medium-sized businesses in the United States is roughly $1.02B and the Serviceable Obtainable Market (SOM) is roughly $2.6M. The DaaS industry is highly competitive with high customer bargaining power and large growth potential. Some direct competitors to DataMate are FiveTran, Looker, Domo, and Alteryx. While offering similar data infrastructure services, no solution can achieve DataMate’s unique product value proposition. A fully operational platform will require considerable technical investment. Our go-to-market strategy consists of a manual and automated phase. To start, leveraging the expertise of data/business analysts to manually build end-to-end analytics solutions. Concurrently, we plan to build an automated platform. By starting to manually build, we can bring revenue on day one while solidifying template dashboards and ETL flows. Additionally, DataMate will start building data solutions only in the restaurant vertical given its large market segment and homogeneity of tools. Given the numerous variations in data needs between SMB industries, a step-by-step rollout allows for quality integration. Eventually, the platform will expand to all industries.

ContributorsRamakumar, Kiran (Author) / Sidhwa, Zain (Co-author) / Byrne, Jared (Thesis director) / Ferrara, Justin (Committee member) / McCreless, Tam (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05