Matching Items (17)
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- All Subjects: Rhetoric
- Creators: Goggin, Maureen
- Creators: Brouwer, Daniel C
Description
The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
Description
This research conducts two methods of rhetorical analysis of State of the Union Addresses: 1. Computational linguistic analysis of all State of the Union Addresses from 1790-2007, and 2. Close-readings and rhetorical analyses of two addresses: one by President Truman and one by President Reagan. This research shows the following key findings: 1. I am able to see general shifts in the authors' approaches to the State of the Union Address through historical computational analyses of the content of all speeches, and 2. Through close readings, I can understand the impact of the author's ethos and the historical context on the addresses, something that would not be readily revealed in a computational analysis. This study starts with a historical computational linguistic analysis of all State of the Union Addresses between 1790 and 2007. The study follows with close-readings of two State of the Union Addresses from the early and late Cold War period in-context: 1. Harry Truman's 1951 Address and 2. Ronald Reagan's 1986 Address. The main conclusions drawn from this research are that close-readings of State of the Union Addresses cannot be replaced by computational analyses, but can work in tandem with computerized text analysis to reveal shifts in rhetorical and topical features. This paper argues that there must be more close analyses in coordination with large-scale text analysis in order to understand the complexities of rhetorical situations.
ContributorsWegner, Peter (Author) / Goggin, Maureen (Thesis advisor) / Boyd, Patricia (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2013
Description
Scholarship on the rhetoric of place and space provides ample precedent for the study of structures as rhetorical texts; real and imagined places which convey meaning or memory, particularly monuments, memorials, and museums have been extensively studied, but loci of identity and history in institutions of higher education are under- examined. The following analysis of Arizona State University's Old Main building seeks to fill a gap in the study of place and space. As an entity which produces its own powerful discourses, Arizona State University expresses its historicity and institutional goals through varied and numerous media, but Old Main is one of the most critical, for the structure acts as an ethical proof in ASU's argument for its character, endurance, and worth. This examination addresses how ASU's ethos is articulated through the experiences of Old Main's past and current users, the instructional historical texts and artifacts displayed in the structure, the way that the building is mediated by ASU discourses, and the agency of the edifice itself. This work endeavors to answer Henri Lefebvre's call to improve widespread understanding of spaces as texts and their dialogue with users, and builds on the work of Carol Blair, Richard P. Dober, Diane Favro, and Bruno Latour, as well as that of Henri Lefebvre. To provide full context, this analysis integrates scholarship from the disciplines of campus planning, architecture, classical rhetoric, and the rhetoric of place and space.
ContributorsFulton, Holly Lynn (Author) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Rose, Shirley K. (Committee member) / Arizona State University (Publisher)
Created2014
Description
This dissertation considers why several characters on the Early Modern Stage choose to remain silent when speech seems warranted. By examining the circumstances and effects of self-silencing on both the character and his/her community, I argue that silencing is an exercise of power that simultaneously subjectifies the silent one and compels the community (textual or theatrical) to ethical self-examination. This argument engages primarily with social philosophers Pierre Bourdieu, Alain Badiou, and Emmanual Levinas, considering their sometimes contradictory ideas about the ontology and representation of the subject and the construction of community. Set alongside the Early Modern plays of William Shakespeare, Ben Jonson and Thomas Kyd, these theories reveal a rich functionality of self-silencing in the contexts of gender relations, aberrant sociality, and ethical crisis. This multi-faceted functionality creates a singular subject, establishes a space for the simultaneous existence of the subject and his/her community, offers an opportunity for empathetic mirroring and/or insight, and thereby leads to social unification. Silence is, in its effects, creative: it engenders empathy and ethical self- and social-reflection.
ContributorsKrouse, Penelope (Author) / Perry, Curtis (Thesis advisor) / Thompson, Ayanna T (Thesis advisor) / Fox, Cora V (Committee member) / Arizona State University (Publisher)
Created2011
Description
California's Proposition 8 revoked the right to marriage for that state's gay and lesbian population. Proposition 8 was a devastating defeat for gay marriage movements across the nation. The primary rhetorical strategy of the No on 8 campaign was a reliance on a Civil Rights analogy that constructed the gay and lesbian movement for marriage as a civil right akin to those fought for by African Americans in the 1950s and 1960s. Analogizing the gay and lesbian struggle for gay marriage with the racial struggles of the Civil Rights Movement exposed a complicated relationship between communities of color and gay and lesbian communities. This project reads critical rhetoric and intersectionality together to craft a critical intersectional rhetoric to better understand the potentialities and pitfalls of analogizing the gay rights with Civil Rights. I analyze television ads, communiques of No on 8 leadership, as well as state level and national court decisions related to gay marriage to argue alternative frameworks that move away from analogizing and move towards coalition building.
ContributorsKelsey, Michelle L (Author) / Brouwer, Daniel C (Thesis advisor) / Carlson, A. Cheree (Committee member) / Milller, Keith (Committee member) / Arizona State University (Publisher)
Created2011
Description
The original mediums were not texts or technologies; they were ritual actors performing acts of mediumship. Mediating between determined norms (the status quo) and emergent trends (change), they invoked divine authority to conjure meanings that proved adaptive, nonadaptive and/or maladaptive. With the advent of the written word, ritual became formalized and codified. The medium became a communication device, something abstract and external to the human condition. It then became possible to speak of "media effects" imposing influence in a logical deterministic manner. Yet with the advent of new media, we are witnessing a return to modes of cultural discourse that are spontaneous, interactive, communal and unscripted, all hallmarks of ritual action. This "ritual return" centers on the emergence of the "prosumer" (producer/consumer), a figure actively engaged in mediating practices. While resembling the original archaic "medium" in some respects, the prosumer is a "literate ritualist" allied with a multiplicity of cultural tribes. Thus the "new media" has given rise to "the new medium." The pages that follow focus on acts of contemporary mediumship, examining related concepts such as "ecology," "niche," "role," "affordance," and "trope." Each section considers how specific mediating practices afford and constrain modes of ritualized behavior. I call this practice-oriented approach to media studies "praxism."
ContributorsGyori, Bradford (Author) / Goggin, Maureen (Thesis advisor) / Baker, Aaron (Committee member) / Hjorleifur Jonsson (Committee member) / Arizona State University (Publisher)
Created2011
Description
At their cores, both rhetoric and public sphere theory have conceptualized how membership in public and counterpublic settings, as well as participation in public life and discussion, is cultivated, shared, contested, and shaped. Previous case studies on publics and counterpublics have looked at the experiences of individuals and collectives who enact practices in rhetorical invention that mark participation in public life. Much of public sphere scholarship focuses squarely on seasoned individuals in positions of authority and decision making in mainstream publics. Conversely, counterpublic spheres focus on the labor of individuals who have extensive experience in articulating discursive practices in response to dominant publics. However, a quietude that has permeated much of rhetoric and public sphere scholarship comes by way of the absence of youth-based voices in the public sphere. It is these same youths who are expected to lead the very publics that claim to represent them, yet do not afford them a mode of participation or agency in their own right. Given that studies in critical and vernacular rhetoric invest significant inquiry into the ways that marginalized communities enact responses towards dominant and mainstream ideologies, it is necessary to consider how these youthful perspectives contribute to rhetoric and the public sphere writ large.
In an effort to inform the rhetorical tradition of its potential in accounting for the voices of youth, this study explores the ways in which youth speak, perform, and embody the various ways in which they belong to a public sphere. Through fieldwork in the LGBTQ youth organization One n’ Ten, I aim to speak to the ways in which rhetorical scholarship can begin to move towards a rhetoric of youth in public life. In this field, I utilize the concepts of enclaving and imagining in counterpublic spheres to examine the practices, discourses, and values that give rise to a queer counterpublicity that emboldens LGBTQ youth to speak and act in a way that honors their identities. Moreover, I draw on theories of critical and vernacular rhetorics to make sense of how One n’ Ten provides youth with opportunities to enact rhetorical agency conducive toward participation in public and counterpublic spheres. Finally, I discuss implications pertaining to how the experiences of young individuals stand to substantially inform theories in public, counterpublic, critical, and vernacular rhetorics, all of which contain opportunities to represent the experiences of both LGBTQ youth and youth writ large as members of public life.
In an effort to inform the rhetorical tradition of its potential in accounting for the voices of youth, this study explores the ways in which youth speak, perform, and embody the various ways in which they belong to a public sphere. Through fieldwork in the LGBTQ youth organization One n’ Ten, I aim to speak to the ways in which rhetorical scholarship can begin to move towards a rhetoric of youth in public life. In this field, I utilize the concepts of enclaving and imagining in counterpublic spheres to examine the practices, discourses, and values that give rise to a queer counterpublicity that emboldens LGBTQ youth to speak and act in a way that honors their identities. Moreover, I draw on theories of critical and vernacular rhetorics to make sense of how One n’ Ten provides youth with opportunities to enact rhetorical agency conducive toward participation in public and counterpublic spheres. Finally, I discuss implications pertaining to how the experiences of young individuals stand to substantially inform theories in public, counterpublic, critical, and vernacular rhetorics, all of which contain opportunities to represent the experiences of both LGBTQ youth and youth writ large as members of public life.
ContributorsFlores, Carlos A (Author) / Brouwer, Daniel C (Thesis advisor) / Hess, Aaron R (Thesis advisor) / Long, Elenore (Committee member) / Arizona State University (Publisher)
Created2018
Description
This dissertation theorizes Bad Faith Rhetorics, or, rhetorical gestures that work to derail, block, or otherwise stymy knowledge-building efforts. This work explores the ways that interventions against existing social hierarchies (i.e., feminist and antiracist interventions) build knowledge (that is, are epistemologically active), and the ways that bad faith rhetorics derail such interventions. This dissertation demonstrates how bad faith rhetorics function to defend the status quo, with its social stratification by race, gender, class, and other intersectional axes of identity. Bad faith argumentative maneuvers are abundant in online environments. Consequently, this dissertation offers two case studies of the comment sections of two TED Talks: Mellody Hobson’s “Color Blind or Color Brave?” and Juno Mac’s “The Laws that Sex Workers Really Want.” The central analyses deploy online ethnographic field methods and close reading to characterize bad faith rhetorical responses and to identify 1.) trends in such responses, 2.) the net effects on other conversational participants, and 3.) bad faith rhetoric mitigation strategies. This work engages Sartre’s work on Bad Faith, rhetoric scholarship on the knowledge-building affordances of argument, public sphere theory, critical race studies, and feminist scholarship. This dissertation’s theorization and case studies illustrate the pitfalls of specific counterproductive argumentative tactics that block progress toward more equitable ways of being (bad faith rhetorics), and makes several preliminary recommendations for mitigating such moves.
ContributorsFulton-Babicke, Holly Lynn (Author) / Goggin, Maureen (Thesis advisor) / Miller, Keith (Committee member) / Brouwer, Daniel (Committee member) / Arizona State University (Publisher)
Created2019
Description
"Bringing-before-the-eyes": Visuality and Audience in Greek Rhetoric examines how Greek rhetorical theories are understood through the lens of visuality and the ways in which orators accounted for audience knowledges and expectations in the creation of rhetorical texts and performances. Through a close reading of Greek rhetorical texts from the classical period, I develop three heuristics for analyzing the ways in which rhetoricians invite and encourage visualized images through rhetorical practice.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
ContributorsChappelow, Brent D (Author) / Rose, Shirley K. (Thesis advisor) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Arizona State University (Publisher)
Created2016
Description
This dissertation explores the historical development and contemporary deployment of discursive practices that constitute the “truth” of addiction, which in turn serve as the bases for interventions into the lives of people who use intoxicants for any number of reasons. A number of interrelated research questions structure this governmentality analysis. First, what is the evolution of the governmental frames developed and deployed to understand, discipline, and recover addiction in the arena of alcohol and illicit drug use in United States? Second, how does twelve-step serve to transform unruly addicts into self-disciplining citizens? Finally, how does The Meth Project (TMP) exemplify and/or diverge from the dominant addiction governmental frames developed during the Temperance and Progressive eras in the United States? My overall goal is to destabilize our ready understanding of addiction and demonstrate that it is as much a tool of social needs as it is a mental illness by demonstrating: 1) the historically contingent nature of our understandings of addiction and addicts; 2) how these historically contingent understandings are actualized as technologies geared toward “recovering” unruly subjects; and 3) how these historically contingent understandings are taken up as “epistemological scripts” used to conceptualize the “true nature” of certain types of drugs and drug users while simultaneously supporting various regimes of discipline and punishment for those determined to remain “unruly subjects.”
ContributorsWalker, Michael F (Author) / Nadesan, Majia H (Thesis advisor) / Provine, Doris M (Thesis advisor) / Cavender, Gray (Committee member) / Brouwer, Daniel C (Committee member) / Arizona State University (Publisher)
Created2016